1. EMAILMARKETING
TRENDSFOR2021

2. Founder&CEOofSendX&SendPost
Sending450+millionemailspermonth
Speaker Info
Averagingover99.23%emaildeliverability
Somecustomershowoff:)
VarunJain~thebitmonk

3. 126Daily emails received
80%Average deliverability
38XEmail ROI
GLOBALEMAILSTATS

4. HighAdoption.HighImpact.Inactivitymanagement
Responsiveemaildesign
Privacy&complianceCCPA,GDPR,CASLetc.
SmartPersonalisation
AnimatedGIFs&CSSanimation
AMP(AcceleratedMobilePages)foremail
BIMI(BrandIndicatorforMessageIdentification)
AI/GPT3poweredcontentrecommendations
LowAdoption.HighImpact.
LowAdoption.UnknownImpact.
Emailannotations
Sendtimeoptimisation
A/BMulti-variatetesting
Emaildeliverabilitytooling
RFMModeling
Curation>ContentCreation
Email Trends @ 2021
In a Nutshell

5. LOWADOPTION
HIGHIMPACT

6. Emailsinpromotionstabcometolifewithimages,
deals,expirationdatesandmore.Currentlyliveon
mobileandlikelyfullrolloutondesktopin2021.
Annotationscanbeaddedas JSON-LD inascript
tagwithintheheadofHTMLofyouremail.
Resource:EmailMarkupGettingStarted
EmailAnnotations

7. OnSendX,wehaveseen20-30%moreopenrates
usingsendtimeoptimisation.Insomecaseseven
100%moreopens.
Ifyouhaveglobalpresencethenusegeosend
timeoptimisation.
Ifyouarefocussedinaspecificcountrythenuse
smartsendtimeoptimisationbasedonhistorical
open&clickdata.
Send Time Optimisation

8. AB Multivariate Testing
ABTestingsubjectlinesistable-stakes.
ExperimentwithCTAs.Experimentwithdynamic
contentbasedonpersona.
Equallyeffectiveforactivation&conversionpart
ofB2B&B2Cfunnel.

9. Knowyourdeliverability,bounce,openandclick
rateatbothsub-accountandIPlevel.
UnderstandSMTPerrorsand inboxingonmajor
ISPs-gmail,yahoo,outlook,aoletc.
Email Deliverability
Tooling

10. KnowwhetheryourdomainorIPisinblacklistor
not.Understandyouremailsendingreputation.
EnsurethatyouDKIM,SPF,DMARC,TRACK
recordsaresetupproperly.
Greatcontentwithbaddeliverabilitywillgivezero
ROI.
Resource:MXToolBox,GlockApps,SendPost
Email Deliverability
Tooling

11. Recency,Frequency&MonetaryValueof
Customers
Engagementisnowmoreimportantthanever
Segmentyourlistbasedonengagement&send
emailsbasedonthat.
Ruleofthumb:
>30dayopeners/visitors
>90dayopeners/visitors
>365dayopeners/visitors
RFM Modeling

12. Morecontentisbeingproducedthaneverbefore.
Brandswhichhelptheircustomersseparatesignal
fromnoisearewinningbyprovidingmorevalueto
theiraudience.
Resource:ProductHabits,SAASUnSaaS
Dispatch-ChargeBee,Buffer
Curation > Content

13. LOWADOPTION
UNKNOWNIMPACT

14. AMP(AcceleratedMobilePages)emailsbringa
websitelikeexperiencerightinsidetheemail.Your
usersdon’thavetoleavetheirinboxtotake
action.
Thisgivesthemaseamlessexperienceandyou
getmoreconversions-whetheritbuyinga
product,submittingaform,scrollingthrough
imagecarousel,ratingaproductetc.
Resource:https://amp.dev/about/email/
AMP

17. BIMI(BrandIndicatorforMessageIdentification)is
anewway forverifyinginformationaboutyour
brand.LikeDMARC,DKIM,andSPF—three
methodsforverifyingsenderinformation—BIMIis
atextrecordthatlivesonyourservers.
BIMIisdifferentinthatitalsoallowsyoutodisplay
yourcompanylogoinsupportedinboxes,putting
yourbrandfront-and-centerforsubscribers.
Resource:https://www.litmus.com/blog/what-
is-bimi-and-why-should-email-marketers-care/
BIMI

18. MostESPswillhaveGPT3integrationin2021
allowingyoutodoABtestandmultivariatetesting
onemailsubjectlines&contentonthefly.
Resource:copy.ai,phrasee
AI / GPT3

19. HIGHADOPTION
HIGHIMPACT

20. Non-openersarehurtingyourbrandmorethan
youthink.
Biglistwithlargechunkofinactiveuserswilllead
toyouremailsnotbeinginboxed.
Trytore-engagethemorremovethemfromlist.
Resource:https://neilpatel.com/blog/re-engage-
dead-email-subscribers/
Inactivity Management

21. Around42-48%emailsarebeingopenedon
mobile.
Copy,typographyanddesignforemailisdifferent
thandesktop.
Mostpopularmailclientsaresupportingdark
modeonmobile&desktop
Resource:https://www.litmus.com/blog/the-
ultimate-guide-to-dark-mode-for-email-
marketers/
Responsive Email Design

23. InthelastcoupleofyearswehavegotCCPA,
GDPR,CASL(Canada)apartfromCAN-SPAM.
Legalramificationsareunfoldingwithseveral
casesw.r.temailspam&privacybreach.
Emailclientswhicharedisablingopen&click
trackingbecomingmoremainstream.
ESPslikegmail,yahoo,aol,outlooketc.becoming
superstringentw.r.temailpolicies.
Privacy & Compliance

24. Addssurprise,delight,humoranddrawsattention
Morethan3/4ofemailmarketersleveraginggif
havegothighergoalcompletioni.emoreclick
through&transactionsthanstaticimages
Email GIFS & CSS
Animation

26. 99.23%Average Deliverability
450MMonthly Emails Sent
100KEmails Sent Per Sec
OURSTATS

27. Our customers (3,127andcounting)

28. Questions & Answers

29. https://sendx.io(EmailMarketing~MailChimp++)
https://sendpost.io(EmailAPI&SMTP~SendGrid++)
Our products

30. THANKYOU
hello@sendx.io
https://calendly.com/sendx-meeting/email-consultation
speciallyto@antara,madiha&team:)