Google for Entrepreneurs


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During Google for Entrepreneurs week, the Google staff in Austin shared the best tips and practices in using Google for businesses. This slideshare contains information gleaned from those presentations. I then presented this Google information at a bloggers conference in San Antonio called BlogITSA!

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  • Get found on Google3.6 billion searches everydayHalf of the businesses around the world still don’t have a website97 percent of customers research a product, service online
  • You cannot pay to rank higher on organic search results in Google
  • Find out how Google sees your siteSign up for alertsTell Google about your site
  • How doAdwords and Adwords Express work? Advertisers pay for clicks. There’s no contracts, no spending amount, you can control what you spend. Adwords Express allow you to reach people within a 15 mile to 40 mile radius of your business.
  • What is Google Analytics? A free and easy to use web tool that will give you unique insight into search behavior and visitor behavior for your site along with demographic information.Where are visitors coming from?What keywords did they use?Am I creating effective content?How can I improve site interaction
  • Monitor the web for interesting new contentHourlyDailyWeeklyUp to 1,000 different termsMonthlyKeep tabs on competitors, industry and more
  • Google Local is basically a business directory
  • Google Plus is the second largest social network with 359 million active users. It passed up Twitter in January of 2013, but still trails behind Facebook with 500 million users
  • 400 million usersOne log-in to do all of the things to manage your business in a single placeI
  • Email - $50 per year per userDocsCalendar Drive
  • Go to the annual Google for Entrepreneur’s event in Austin in October of every year
  • Google for Entrepreneurs

    1. 1. Google for Entrepreneurs By L.A. Lorek @lalorek For #BlogItSATX @SiliconHillsNew
    2. 2. Where to Start?
    3. 3. Why? It’s very important you’re not digitally invisible
    4. 4. How to Rank High on Organic Search? Content is key – be engaging – use important keywords – keep up to date
    5. 5. Google Webmaster Tools
    6. 6. Search Engine Marketing • Google offers two options • Google AdWords • GoogleAdWords Express- for smaller businesses •
    7. 7. This year, there is one mobile device for every human being on the planet
    8. 8. Google Analytics
    9. 9. Google Trends • • Trends go back to 2004 • Trends will let you know what’s popular in Google Search • Another way to make your site more relevant
    10. 10. Google’s network of SMB partners • • – in San Antonio • – in Austin
    11. 11. Google + for Businesses • Integration with local pages, calendar, Gmail and YouTube • Connection – through hangouts – a video chat with up to nine other people. • Verify your Google + page to unlock features such as higher visibility in Google search • Custom URLs
    12. 12. SEO Strategy - Merge Google + and YouTube - Use Hashtags # to encourage discoverability - Add a Google + Badge to your site - Google + Ripples – identify brand advocates For more information:
    13. 13. What’s New? Google Helpouts
    14. 14. More Google • Google’s cloud – • Google’s Apps for business • pps/business/
    15. 15. s
    16. 16. THE END