Tammy Hawk-Bridges provides marketing training and education for entrepreneurs through her website Perfect Marketing Equation. She discusses the importance of niche marketing and identifying your "perfect customer" by understanding who they are, their needs and pain points, and how to attract them through compelling content. Hawk-Bridges outlines five steps for connecting with your perfect customer that include profiling them, understanding their language, ensuring your website appeals directly to them, researching their needs, and attracting them through blogging as an expert in their field.

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Tammy Hawk-Bridges
Inspiration and Marketing Strategies for Entrepreneurs

2. Hi there I’m Tammy!
Ready to learn about
marketing?!
© Content Intellectual Property of Perfect Marketing Equation. All Rights
Reserved.
Hi there! My name is Tammy Hawk-Bridges. I provide
marketing training and education for entrepreneurs.
I hope you’ll visit my website Perfect Marketing
Equation - www.perfectmarketingequation.com and
also follow me on Twitter @THawkBridges.

3. Niche Marketing –
Who is Your Perfect Customer?
Perfect Marketing Equation
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4. Want the secret to huge success and riches?
Focus.
Laser focus and super-clarity.
This is the magic potion that makes dreams
come true. People that are incredibly successful
are FOCUSED. They know what they’re doing,
why they’re doing it, and WHO they’re doing it
for.
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5. In this marketing lesson we’re going to talk
about your Perfect Customer. This is the
person or company that’s the perfect fit for
your business.
What makes marketing especially hard is
the fact that we now live in an 8 second or
less attention span world.
You’re not just competing for business,
your competing for someone’s attention.
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6. Niche Marketing is About Achieving a Connection
If you don’t have ANY sort of marketing
strategy in your business and you have no
idea who you’re even talking to, then you
don’t even know if they even care about what
you sell in the first place!
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7. How do YOU Take in information? Do you scan
everything while you’re reading Facebook, sending a
text and buying a pair of shoes online? If yes, then
you’re just like the majority of us.
If you read every little detail of every thing and let
every little second of it sink in, then not only are you
2% of the population, but you’re a marketer’s wet
dream.
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8. We are a society of people that are exhausted by
information and we have everything we want at our
fingertips. So if you aren’t talking directly to ME in a
language that I understand, well then guess what? I
don’t hear you! If your marketing efforts are generic,
guess what? I don’t hear you.
You can’t just talk to me about things YOU need to
sell. You have to talk to me about things I need/want
to buy. Do you understand the difference?
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9. Niche Marketing –
Connect with Your Perfect
Customer in 5 Steps
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10. 1. Who are they?
You should be SO intimate with your Perfect
Customer profile that you have an avatar of them
you’ve even given a name to. It needs to be printed
out and put on your wall above your computer so
they’re constantly in your face.
Not only that but they need to be the first
consideration for every single decision you make in
your business.
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11. 2. What is their language?
Are you able to talk to your Perfect Customer in
their language? Do you know their needs? The
problems they face in their business? What are
they looking for? What do you do that is
perfectly aligned with their needs?
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12. 3. How do they know?
When your Perfect Customer visits your website
do they know you’re talking to them at HELLO?
The average person spends about 3 seconds on a
website before they’re onto the next thing. What
makes them stay?
Remove yourself from the equation, also remove
your ego and your own agenda and look at
everything from their perspective. How does it
look?
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13. 4. What do they need?
Have you done hard research and you’re
100% certain that you’ve matched
something they need with what you sell?
What kinds of research? How extensive?
What were your resources? Are you sure
they’re 100% accurate? So much that
you’re willing to bet everything on it?
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14. 5. How will you attract them?
In the world of the 8-second attention span it’s not
enough to ask people to buy something from you,
you have to compel them to!
By using a tool like blogging you can put yourself in
a position of an expert and write brilliantly about
problems your Perfect Customer faces and then
give them solutions.
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15. Niche Marketing Magic
When you learn to talk the language of your Perfect
Customer so well, so eloquently, this is when the
magic happens in your business.
So I ask you –
Who is your Perfect Customer?
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16. If you don’t know or you’re feeling
uncertain, come to terms with this before
you go any further in your business.
Know your Perfect Customer well, let them
be the motive of every decision. I promise
you, these are the business tactics and
marketing strategies of success!
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If you enjoyed this presentation you can visit
my blog and read the entire post:
http://www.perfectmarketingequation.com/niche-marketing-
who-is-your-perfect-customer/

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Please visit
www.perfectmarketingequation.com
for many other marketing lessons for
entrepreneurs!

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Also check out these FREE training resources:
Design Your Own Marketing Strategy & Process:
www.perfectmarketingequation.com/marketing-strategy-
blueprint-for-2015/
How to Find Your Niche:
www.perfectmarketingequation.com/niche-marketing/
The Pajama Entrepreneur
www.thepjentrepreneur.com

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Also check out my Video Marketing Library for quick
lessons on how to market your business!
www.perfectmarketingequation.com/marketing-videos/

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Connect with me!
Twitter:
www.twitter.com/THawkBridges
Facebook:
www.facebook.com/TammyHawkBridges
YouTube:
www.youtube.com/user/THawkBridges
Google:
https://plus.google.com/u/0/+TammyHawkBridges