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Blaze a trail through the email
marketing jungle
Andrew Knowles
KM4B - 24 October 2013
@andrew_writer

Email marketing by Andrew Knowles
Today’s marketing landscape

Email marketing by Andrew Knowles
How marketers are spending
their budgets in 2013

54% will increase marketing budget

71% will increase digital marketing
budget
Source: Responsys & Econsultancy
Email marketing by Andrew Knowles
Return on Investment
66% of in-house marketers say email
offers ‘excellent’ or ‘good’ ROI
Only SEO comes higher (75%)

Source: Adestra & Econsultancy
Email marketing by Andrew Knowles
Email marketing options

Email marketing by Andrew Knowles
MailChimp

Email marketing by Andrew Knowles
How to create a mailing list
•
•
•
•
•

Offer something in exchange
Sign up from your website
Email footer
Use social media
Always get permission

Email marketing by Andrew Knowles
Before you send an email…

…decide what action
you want the
recipient to take.
Email marketing by Andrew Knowles
Email marketing by Andrew Knowles
Different types of email
•
•
•
•
•
•

Welcome message to new subscribers
Birthday special offer
New product news
Special offer
A unique message for your readers
Newsletter
Email marketing by Andrew Knowles
Learn more at
“How to win new business through
email marketing with Mailchimp”
30 October at Kingston Maurward
Cost £35
Andrew Knowles
@andrew_writer

Email marketing by Andrew Knowles

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Email marketing KM4B-241013

  • 1. Blaze a trail through the email marketing jungle Andrew Knowles KM4B - 24 October 2013 @andrew_writer Email marketing by Andrew Knowles
  • 2. Today’s marketing landscape Email marketing by Andrew Knowles
  • 3. How marketers are spending their budgets in 2013 54% will increase marketing budget 71% will increase digital marketing budget Source: Responsys & Econsultancy Email marketing by Andrew Knowles
  • 4. Return on Investment 66% of in-house marketers say email offers ‘excellent’ or ‘good’ ROI Only SEO comes higher (75%) Source: Adestra & Econsultancy Email marketing by Andrew Knowles
  • 5. Email marketing options Email marketing by Andrew Knowles
  • 7. How to create a mailing list • • • • • Offer something in exchange Sign up from your website Email footer Use social media Always get permission Email marketing by Andrew Knowles
  • 8. Before you send an email… …decide what action you want the recipient to take. Email marketing by Andrew Knowles
  • 9. Email marketing by Andrew Knowles
  • 10. Different types of email • • • • • • Welcome message to new subscribers Birthday special offer New product news Special offer A unique message for your readers Newsletter Email marketing by Andrew Knowles
  • 11. Learn more at “How to win new business through email marketing with Mailchimp” 30 October at Kingston Maurward Cost £35 Andrew Knowles @andrew_writer Email marketing by Andrew Knowles