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Boomtime
- 2. Good Customers Are Hard to Find Reaching new customers through traditional and digital media is getting harder and more expensive National chains have a big advantage in expertise and money
- 3. Word of Mouth Still Works Best For small businesses the best customers still come from organic word of mouth referral networks Consumers act on recommendations they get from businesses they trust
- 4. You Own The AudienceSmall Businesses Own The Audience Albuquerque Consumer Networks 250,000+ Active consumer emails Albuquerque small businesses control a bigger audience than any media company in the market Media Type Company Audience Size Newspaper 43,000 Newspaper 96,000 * Households Directory 112,000* Direct Mail 10,000 Outdoor 40,000 Radio 56,000
- 5. Email Is The Best Way To Reach Them The challenge is building the audience “88% of mobile consumers use their phones for email” – Pew Research “94% of online activity is sending or reading email” – godaddy.com “75% of all online adults say email is their preferred marketing method” – Kelsey Group Email marketing is by far the most cost effective way for small businesses to reach their existing customers and get new ones
- 6. We’re Experts boomtime has been helping businesses use email marketing to reach new customers and get more out of the ones they have for a decade We manage email marketing for thousands of businesses across the US every month We send out millions of email promotions a month on behalf of our customers We generate tens of millions of dollars in additional revenue for our customers every year
- 7. The Math Is Simple 500 emails Business Network 4500 email+ Open Rate 20%x Click Through 2%x Customers 20= = Cost Per Customer $2.50 Community Driven Marketing is the most cost effective way to capture customers in local markets today
- 8. The Deal Manage Your ListBuild Your Network Build Your Promos Emails & Reviews Set-up fee $49 Per email cost $.0075 -$.0025 per delivered promos starting at $49 per month 2000 promo delivery bonus !
- 9. We Think There’s A Better Way tter way for small businesses in Albuquerque to find the customer Community Driven Marketing
Editor's Notes
- Verbatim – [advisor uses front part of card to explain the consumer promo model] “Boomtime has been in the promotions and email space for a while . We’ve done hundreds of millions of dollars worth of promotions for small businesses and know how to generate repeat business and loyalty from existing customers. We’re also really good at getting consumers to create reviews for businesses. “When we developed our product we wanted to make sure that we helped you get repeat business and reviews to we developed a promotional product modeled on the counter top displays you see at Starbucks and other big retailers that get consumers to sign up up for loyalty programs. You’ve probably seen these right? Well what we’ve done is created a postcard based promotion that’s tied to an online game. Like Starbucks the card has a URL specific to your business and after you give them the card and explain how it works the customer enters that URL into their mobile phone if they are still in your business or at home. To play the game they enter their email address and hit the play button. They always win something and I’ll explain how we build the promotions behind it in a second.” “After the customer plays and wins we send their prize to the email address. To redeem it they print the prize out and bring it in the next time they see you, so you’ll be able to track the effectiveness of the program. When the customer gets the email with the prize we ask them to rate your business. If they give you rating between 1-3 we show them a form that says “We’re always trying to improve our business and would really appreciate your honest feedback. ‘we send the feedback to you. If they rate the business 4-5 we show them another form that says ‘You seem to like us. Reviews are critical to our business and we’d really appreciate it if you’d click on one of the links below and write a review. This simple approach generates a lot of reviews” We’ve used this approach for years with our customers and it really works. If you give cards to a hundred people a month who then play the game, you can easily get between 5-10 positive reviews every month on sites like google, facebook and yelp which will have a huge impact on your rankings and on the word of mouth referrals that come to your places pages. “Setting up the promotions is pretty easy and if you have time we can create a couple in the next section. Once we’ve agreed on what the promotions need to be and we’ve customized your cards I’ll have a hundred printed up and will bring them in along with the counter –top display and I’ll run a little workshop for you and your employees about how to get people to use them. “ The other cool thing about the cards is that we also use the cards to help you create a business referral network. Every business has network of partners they recommend to their customers. Some of them are explicit like realtors who recommend landscapers to people who buy houses from them. Some of them are just people who own businesses that you know and recommend because you want to help them. On the back of each postcard we’ve reserved space for partners in your business network.. If you have 10 partners in your business network and they agree to sign up for the program, your brand and game URL goes on the back of 1000 cards and theirs shows up on yours, increasing your reach by a factor of 10. If you are interested in participating in this cross promotional network what we need to do is create a list of your business partners that we can contact on your behalf” “ if all of this makes sense to you we can spend 5-10 minutes creating your postcard and business network in the same way we put together your profile pages.”
- Verbatim – [advisor uses front part of card to explain the consumer promo model] “Boomtime has been in the promotions and email space for a while . We’ve done hundreds of millions of dollars worth of promotions for small businesses and know how to generate repeat business and loyalty from existing customers. We’re also really good at getting consumers to create reviews for businesses. “When we developed our product we wanted to make sure that we helped you get repeat business and reviews to we developed a promotional product modeled on the counter top displays you see at Starbucks and other big retailers that get consumers to sign up up for loyalty programs. You’ve probably seen these right? Well what we’ve done is created a postcard based promotion that’s tied to an online game. Like Starbucks the card has a URL specific to your business and after you give them the card and explain how it works the customer enters that URL into their mobile phone if they are still in your business or at home. To play the game they enter their email address and hit the play button. They always win something and I’ll explain how we build the promotions behind it in a second.” “After the customer plays and wins we send their prize to the email address. To redeem it they print the prize out and bring it in the next time they see you, so you’ll be able to track the effectiveness of the program. When the customer gets the email with the prize we ask them to rate your business. If they give you rating between 1-3 we show them a form that says “We’re always trying to improve our business and would really appreciate your honest feedback. ‘we send the feedback to you. If they rate the business 4-5 we show them another form that says ‘You seem to like us. Reviews are critical to our business and we’d really appreciate it if you’d click on one of the links below and write a review. This simple approach generates a lot of reviews” We’ve used this approach for years with our customers and it really works. If you give cards to a hundred people a month who then play the game, you can easily get between 5-10 positive reviews every month on sites like google, facebook and yelp which will have a huge impact on your rankings and on the word of mouth referrals that come to your places pages. “Setting up the promotions is pretty easy and if you have time we can create a couple in the next section. Once we’ve agreed on what the promotions need to be and we’ve customized your cards I’ll have a hundred printed up and will bring them in along with the counter –top display and I’ll run a little workshop for you and your employees about how to get people to use them. “ The other cool thing about the cards is that we also use the cards to help you create a business referral network. Every business has network of partners they recommend to their customers. Some of them are explicit like realtors who recommend landscapers to people who buy houses from them. Some of them are just people who own businesses that you know and recommend because you want to help them. On the back of each postcard we’ve reserved space for partners in your business network.. If you have 10 partners in your business network and they agree to sign up for the program, your brand and game URL goes on the back of 1000 cards and theirs shows up on yours, increasing your reach by a factor of 10. If you are interested in participating in this cross promotional network what we need to do is create a list of your business partners that we can contact on your behalf” “ if all of this makes sense to you we can spend 5-10 minutes creating your postcard and business network in the same way we put together your profile pages.”
- Verbatim – [advisor uses front part of card to explain the consumer promo model] “Boomtime has been in the promotions and email space for a while . We’ve done hundreds of millions of dollars worth of promotions for small businesses and know how to generate repeat business and loyalty from existing customers. We’re also really good at getting consumers to create reviews for businesses. “When we developed our product we wanted to make sure that we helped you get repeat business and reviews to we developed a promotional product modeled on the counter top displays you see at Starbucks and other big retailers that get consumers to sign up up for loyalty programs. You’ve probably seen these right? Well what we’ve done is created a postcard based promotion that’s tied to an online game. Like Starbucks the card has a URL specific to your business and after you give them the card and explain how it works the customer enters that URL into their mobile phone if they are still in your business or at home. To play the game they enter their email address and hit the play button. They always win something and I’ll explain how we build the promotions behind it in a second.” “After the customer plays and wins we send their prize to the email address. To redeem it they print the prize out and bring it in the next time they see you, so you’ll be able to track the effectiveness of the program. When the customer gets the email with the prize we ask them to rate your business. If they give you rating between 1-3 we show them a form that says “We’re always trying to improve our business and would really appreciate your honest feedback. ‘we send the feedback to you. If they rate the business 4-5 we show them another form that says ‘You seem to like us. Reviews are critical to our business and we’d really appreciate it if you’d click on one of the links below and write a review. This simple approach generates a lot of reviews” We’ve used this approach for years with our customers and it really works. If you give cards to a hundred people a month who then play the game, you can easily get between 5-10 positive reviews every month on sites like google, facebook and yelp which will have a huge impact on your rankings and on the word of mouth referrals that come to your places pages. “Setting up the promotions is pretty easy and if you have time we can create a couple in the next section. Once we’ve agreed on what the promotions need to be and we’ve customized your cards I’ll have a hundred printed up and will bring them in along with the counter –top display and I’ll run a little workshop for you and your employees about how to get people to use them. “ The other cool thing about the cards is that we also use the cards to help you create a business referral network. Every business has network of partners they recommend to their customers. Some of them are explicit like realtors who recommend landscapers to people who buy houses from them. Some of them are just people who own businesses that you know and recommend because you want to help them. On the back of each postcard we’ve reserved space for partners in your business network.. If you have 10 partners in your business network and they agree to sign up for the program, your brand and game URL goes on the back of 1000 cards and theirs shows up on yours, increasing your reach by a factor of 10. If you are interested in participating in this cross promotional network what we need to do is create a list of your business partners that we can contact on your behalf” “ if all of this makes sense to you we can spend 5-10 minutes creating your postcard and business network in the same way we put together your profile pages.”
- Verbatim – [advisor uses front part of card to explain the consumer promo model] “Boomtime has been in the promotions and email space for a while . We’ve done hundreds of millions of dollars worth of promotions for small businesses and know how to generate repeat business and loyalty from existing customers. We’re also really good at getting consumers to create reviews for businesses. “When we developed our product we wanted to make sure that we helped you get repeat business and reviews to we developed a promotional product modeled on the counter top displays you see at Starbucks and other big retailers that get consumers to sign up up for loyalty programs. You’ve probably seen these right? Well what we’ve done is created a postcard based promotion that’s tied to an online game. Like Starbucks the card has a URL specific to your business and after you give them the card and explain how it works the customer enters that URL into their mobile phone if they are still in your business or at home. To play the game they enter their email address and hit the play button. They always win something and I’ll explain how we build the promotions behind it in a second.” “After the customer plays and wins we send their prize to the email address. To redeem it they print the prize out and bring it in the next time they see you, so you’ll be able to track the effectiveness of the program. When the customer gets the email with the prize we ask them to rate your business. If they give you rating between 1-3 we show them a form that says “We’re always trying to improve our business and would really appreciate your honest feedback. ‘we send the feedback to you. If they rate the business 4-5 we show them another form that says ‘You seem to like us. Reviews are critical to our business and we’d really appreciate it if you’d click on one of the links below and write a review. This simple approach generates a lot of reviews” We’ve used this approach for years with our customers and it really works. If you give cards to a hundred people a month who then play the game, you can easily get between 5-10 positive reviews every month on sites like google, facebook and yelp which will have a huge impact on your rankings and on the word of mouth referrals that come to your places pages. “Setting up the promotions is pretty easy and if you have time we can create a couple in the next section. Once we’ve agreed on what the promotions need to be and we’ve customized your cards I’ll have a hundred printed up and will bring them in along with the counter –top display and I’ll run a little workshop for you and your employees about how to get people to use them. “ The other cool thing about the cards is that we also use the cards to help you create a business referral network. Every business has network of partners they recommend to their customers. Some of them are explicit like realtors who recommend landscapers to people who buy houses from them. Some of them are just people who own businesses that you know and recommend because you want to help them. On the back of each postcard we’ve reserved space for partners in your business network.. If you have 10 partners in your business network and they agree to sign up for the program, your brand and game URL goes on the back of 1000 cards and theirs shows up on yours, increasing your reach by a factor of 10. If you are interested in participating in this cross promotional network what we need to do is create a list of your business partners that we can contact on your behalf” “ if all of this makes sense to you we can spend 5-10 minutes creating your postcard and business network in the same way we put together your profile pages.”