Email remains the second most popular way for consumers to learn about promotions, with 40.6% choosing email over social networking sites at 27.3%. A study by Millward Brown found that after search engines, email is the number two tool consumers use when shopping, showing email still beats out social media for promotional information.

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For Retail, Email Still Beats Pants Off Social
When it comes to shopping,
consumers still prefer to learn
about promotions via email.
After search engines, email comes
in at No. 2. And 40.6% of people
choose email as a tool when they
shop, compared to only 27.3% for
social networking sites.
- Millward Brown
http://www.mobilemarketer.com/cms/news/research/16163.html