A 3D computer generated illustration of Oofi and his gorilla family characters depicting adventures would be effective for TV commercials. The realistic gorilla style would be combined with 2D photographs of environments. This combination of realistic 3D animation and 2D photos provides a cost effective way to bring the gorilla family to life in advertisements and online. Each family member could represent different luggage product lines, with their story introduced on product hangtags to convey the tagline "Built to last from generation to generation."

6. Illustration style: To continue with the visual representation of Oofi and to build on his first appearance (which was a realistic gorilla suit), it would be the best to continue with the realistic appearance of the gorilla. A 3D computer generated, realistic-style illustration could easily translate into TV commercials. The family characters could come alive through computer animation to depict the many adventures of Oofi’s life. While the characters are realistic, there could be a combination of 2D-style photographs of their environments - photos of famous travel places or natural wonders depending on the luggage category. Combination of the realistic 3D style and the photographs 2D is also a cost effective way to animate TV commercials or breathing life into web ads and web product pages.

9. Tagline: (gorilla family as visual) Built to last from generation to generation .