Eliances Secrets of Facebook Tony Felice

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The document summarizes tips from a session on secret strategies for social media marketing. It provides advice for small businesses on understanding audiences, creating engaging content, using tools like insights and ads, and leveraging influencers. The key messages are that people have short attention spans, content should be mobile-optimized and reduce friction, and social media is just one part of an overall marketing ecosystem rather than a magic bullet for businesses.

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‘Secret Session Social Media’
Copyright 2016 Eliances. All Rights Reserved
Tony Felice
Felice+Whitney
tony@felicewhitney.com
602.359.0626

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
What will we learn today?
Secrets: Small to medium sized businesses not big corporations
What is the real market like?
What are the real opportunities?
Tools you may not know about
Tips to beating the system

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
The truth:
People have limited attention spans
They are exhausted from being bombarded with content
People HATE advertising … unless…
It is NEARLY impossible to reach all of your followers
You BETTER have mobile content

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
MEET YOU!

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Source: Time, mag. Microsoft Study 2015

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
PEOPLE DON’T HAVE TIME OR PATIENCE FOR:
Grandiose Self Promotion
Seemingly FALSE claims
Null Hypothesis
Same old Same old
Irrelevance or Tacky

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
WHAT PEOPLE DO HAVE TIME FOR:
Clever
Funny/Witty
Emotional
Sensational (sometimes)
Neighborly (paying it forward) Source: years of trial and error experience
Science:
http://blog.hubspot.com/marketing/huma
n-attention-span-
decreased#sm.0001f7m61w7hqe9311142q
rnotxal

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
PLEASE DON’T WASTE PEOPLE’S TIME WITH :0
-Tons of clicking to find the content they want
-Tons of pop ups asking them to sign up for your free stuff
- Information buried buried buried
REDUCING FRICTION: Top Marketing Trend, 2016

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
KNOW WHAT GOOD CONTENT IS:
- Engages
- Celebrates the product without selling
- Assumes the reader is intelligent
- Has gorgeous photography
- Uses a few relevant hashtags

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
TOOL: INSIGHTS

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
When to post
Click here

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Know thy audience
Know thy content

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Are you doing this?
Is this cool or cheesy?
Are you responding?
ARGH!
Use this

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Ugh!
Reality Check

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
SECRET: A way around.
1,715 friends
176 followers
Non promotional
Plug.

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Personal post
Page post

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Start Trek Legend George Takei
7 million followers
30,000 likes
6,000 shares
Cool: Yes
Answered Prayers? No
There is no free lunch.
LIGHTENING IN A BOTTLE – it can happen

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Nothing beats
Good old fashioned
Beautiful, meaningful
Content delivered to
Your CORE audience
1225 reached
SECRET: like as
I took this with a DSLR

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
When do you Boost a Post versus Run an Ad.
- When you want engagement and likes?
- Help I’m CONFUSED!
There is no magic bullet. The answer is as varied as the kinds of
businesses there are and the things people want and need.

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
To drive traffic using FB

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
MISTAKE? Maybe, is radius good enough?

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
This give you more fire power

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
What do you
REALLY want
To do?

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
People who live here?
People who travel in this location?

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
Define your audience by what they like

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
SECRET: click Browse
Choose by BEHAVIOR
Powerful!

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
SECRET
Use retargeting
To cost effectively
Reach your
Existing audience

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
KEY FACEBOOK TRENDS:
Be Relevant
Good video is killer content
More people browse on mobile devices than PCs
The search function is maturing
Maximize organic Facebook reach before advertising
Facebook’s audience is graying
Use your own mailing lists to target customers

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
RECAP:
Be relevant
Reduce friction
Be mobile
Use analytics
Focus on content
Use tricks to sharing your content
Leverage the ad function to reach people based on BEHAVIOR not INTERESTS
Use the power editor to test different versions of your ads
Use conversion tracking tools
Use retargeting ads to cost effectively reach your FB fans
Facebook is PART of your marketing plan NOT THE ANSWER to your PRAYERS

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
THE BOTTOM LINE:
Likes and Followers DO NOT MATTER
FACEBOOK DOES NOT MATTER ON ITS OWN – it’s part of an ecosystem
The key is finding the influencers who can help you grow your business

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
NOTHING REPLACES COMMON SENSE AND DON’T FALL FOR GIMMICKS

Copyright 2016 Eliances. All Rights Reserved
‘Secret Session Social Media’
www.felicewhitney.com

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不能毕业如何获得(USYD毕业证)悉尼大学毕业证成绩单一比一原版制作

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Eliances Secrets of Facebook Tony Felice

2. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ What will we learn today? Secrets: Small to medium sized businesses not big corporations What is the real market like? What are the real opportunities? Tools you may not know about Tips to beating the system

4. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ The truth: People have limited attention spans They are exhausted from being bombarded with content People HATE advertising … unless… It is NEARLY impossible to reach all of your followers You BETTER have mobile content

7. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ PEOPLE DON’T HAVE TIME OR PATIENCE FOR: Grandiose Self Promotion Seemingly FALSE claims Null Hypothesis Same old Same old Irrelevance or Tacky

8. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ WHAT PEOPLE DO HAVE TIME FOR: Clever Funny/Witty Emotional Sensational (sometimes) Neighborly (paying it forward) Source: years of trial and error experience Science: http://blog.hubspot.com/marketing/huma n-attention-span- decreased#sm.0001f7m61w7hqe9311142q rnotxal

9. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ PLEASE DON’T WASTE PEOPLE’S TIME WITH :0 -Tons of clicking to find the content they want -Tons of pop ups asking them to sign up for your free stuff - Information buried buried buried REDUCING FRICTION: Top Marketing Trend, 2016

10. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ KNOW WHAT GOOD CONTENT IS: - Engages - Celebrates the product without selling - Assumes the reader is intelligent - Has gorgeous photography - Uses a few relevant hashtags

19. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Start Trek Legend George Takei 7 million followers 30,000 likes 6,000 shares Cool: Yes Answered Prayers? No There is no free lunch. LIGHTENING IN A BOTTLE – it can happen

20. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ Nothing beats Good old fashioned Beautiful, meaningful Content delivered to Your CORE audience 1225 reached SECRET: like as I took this with a DSLR

21. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ When do you Boost a Post versus Run an Ad. - When you want engagement and likes? - Help I’m CONFUSED! There is no magic bullet. The answer is as varied as the kinds of businesses there are and the things people want and need.

31. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ KEY FACEBOOK TRENDS: Be Relevant Good video is killer content More people browse on mobile devices than PCs The search function is maturing Maximize organic Facebook reach before advertising Facebook’s audience is graying Use your own mailing lists to target customers

32. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ RECAP: Be relevant Reduce friction Be mobile Use analytics Focus on content Use tricks to sharing your content Leverage the ad function to reach people based on BEHAVIOR not INTERESTS Use the power editor to test different versions of your ads Use conversion tracking tools Use retargeting ads to cost effectively reach your FB fans Facebook is PART of your marketing plan NOT THE ANSWER to your PRAYERS

33. Copyright 2016 Eliances. All Rights Reserved ‘Secret Session Social Media’ THE BOTTOM LINE: Likes and Followers DO NOT MATTER FACEBOOK DOES NOT MATTER ON ITS OWN – it’s part of an ecosystem The key is finding the influencers who can help you grow your business

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