The document provides tips for getting media coverage and appearing as a guest on radio shows. It advises businesses to create news-worthy content by relating their business to current news stories. It also recommends identifying the key contacts at radio stations, such as show producers and news directors, who can get a business on air. The document stresses that email subject lines need to be brief and convey the content, and that paid advertisers are prioritized. It also advises guests appearing on shows to be prepared but not sell their products or services, and instead showcase their expertise as the host will promote what they do.