The document discusses different types of electronic public and media toolkits that companies can use to inform the public and media about news, policies, promotions, and other information. It describes electronic newsletters, news releases, and invitations that are distributed via email, as well as social media platforms like blogs, Facebook, LinkedIn, and Twitter. These toolkits are important for keeping the public informed about company updates and building relationships with stakeholders. Samples and templates are provided for each type of electronic toolkit.

1. Electronic Public & Media
Toolkits
By Hoem Seiha
H/p: 012‐699‐553
Email: entrepconsulting@gmail.com

2. Public and media toolkits are very important for your
company to keep the public being informed about
news, policy, promotion and other information of the
company. Public and media toolkits are the followings:
∗ Electronic Newsletter
∗ Electronic News release
∗ Electronic Invitation
∗ Social Media (blog)
∗ Social Network (Facebook, LinkedIn, Twitter)
Electronic Public & Media Toolkits

3. A set of written articles about recent activities, new
policy, success story, and promotion of a company or
organization, grouped together in a document intended
for an email campaign. Electronic newsletter is used to:
∗ Keep the public alert for company’s updates
∗ Strengthen public relationship
∗ Drive SEO
∗ Promote brand awareness
∗ Build trust in the public
Electronic Newsletter

4. Sample of Electronic
Newsletter

5. A news release (sometimes called “press release”) is a
written article intended to provide the public (especially
the media) with a certain piece of immediate news
about your company or organization. News release can
be about the company’s new product/service launch,
open house, event, success story, new contract,
company merge, etc. Electronic news release is used to:
∗ Provide an update for a press to publish
∗ Keep the public alert for your company updates
Electronic News Release

6. Sample: Email‐based News Release

7. Sample: Electronic News
Release

8. Electronic invitation – Intended for email and other
electronic means, it’s a formal written piece used to
invite certain individuals to an event. Frequent
electronic invitations are the followings:
∗ Media invitation
∗ Birthday Invitation
∗ Public Invitation
∗ Corporate Invitation
Electronic Invitation

9. Media Invitation: Email‐based

10. Media Invitation: Electronic
File

11. Unofficially, it’s a website dedicated for both personal and
corporate uses. If practiced effectively, a blog can:
∗ Promote brand awareness
∗ Interact with the public
∗ Build and strengthen public relationship
∗ Build trust
∗ Show off your product/service features
∗ Update your easily, quickly
∗ Gain insights into the public
Social Media: Blog

12. Sample 1: Weebly Blog

13. Sample 2: Contactology Blog

14. Sample 2: Contactology Blog

15. Sample: Weebly Blog

16. A mini blogs that allow connections among the public. Such
frequently visited social networks are Facebook, LinkedIn,
Twitter, Google Plus, etc. Social networking sites allow:
∗ Connecting with other people
∗ posting, sharing post updates
∗ sending inline messages
∗ creating events, pages
∗ Inviting to events
∗ Advertising products/services
Social Networking Site

17. Facebook

18. LinkedIn

19. Twitter