The masters thesis examines the impact of modern technology on distribution services in the hospitality industry. It discusses how technology has changed distribution channels from early computer reservation systems to powerful online travel agencies and the growing mobile channel. While these changes provide new options for hotels, they also increase dependence on intermediaries and commissions. The proliferation of channels contributes to complex distribution management and price transparency empowers customers to search for lowest prices, negatively impacting hotel revenues. To succeed, hotels must optimize their direct distribution channel and choose profitable partners to secure long-term revenues through a coordinated multi-channel marketing strategy.
This study aims to develop and design an on
-
line hotel reservation and management system for the College of
International Tourism and Hospitality Management of the Lyceum of the Philippines University, Batangas Campus. It
presents user
-
friendly features th
at will familiarize CITHM students on the online hotel reservation system, evaluate it and
highlight the benefits it can provide to the college and staff. In addition, it will purvey supplement material in their fron
t desk
operation course. The researchers
used the System Development Life Cycle and Microsoft Web Developer 2008 as the
programming language. The developed software served as a tool for the students of CITHM to familiarize them on how to
operate an online hotel reservation system. The developed
software was an effective aid for the instructors in teaching the
basic operations of hotel reservation system to their students. It also provided online security to protect privacy and
financial information of clients.
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
U.S. Retail Banking: Prescriptions for Channel Integration and BeyondCognizant
To achieve the dual goals of satisfying tech-savvy customers and boosting the bottom line, banks must first lay the foundation for integrated channels and fulfillment processes. Here is how they can embark on this two-laned path.
Travel 2020 the distribution dilemma according to ibmMarinet Ltd
Enhancing collaboration to enrich the traveler experience and improve profitability.
At the height of the Internet revolution, the travel industry was expected to be among the greatest beneficiaries of new, low-cost, information-rich
distribution opportunities. More than a decade later, however, online channels have done
little but focus travelers on price. But new technologies and business models finally offer
the potential for online differentiation and the provision of value-added services and
features for which travelers will pay a premium. To capitalize on these developments,
enhance the consumer travel experience and create opportunities for improved financial performance, the travel ecosystem must learn to “play well” with others.
In the constant-connected world of transmedia-enabled consumer engagement, it is imperative for retail marketers to challenge traditional structures of siloed brand marketing channels.
Online Food Delivery Services Market: Global Industry OverviewAishwaryaDoiphode3
The online food delivery services market has experienced exponential growth in recent years, driven by changing consumer preferences, technological advancements, and the convenience offered by digital platforms. This global industry has witnessed a paradigm shift in how food is ordered, delivered, and consumed, with online platforms becoming an integral part of the food ecosystem. From quick-service restaurants to fine dining establishments, players across the spectrum are capitalizing on the immense opportunities presented by the digital food delivery landscape.
Mobile Itineraries the key to merchandising for the TMC - WhitepaperNIIT Technologies
This whitepaper will discuss how TMCs can use an integrated mobile itinerary as a platform to offer goods and services to their customers while on their trip. The paper discusses current mobile corporate travel initiatives and the role of the mobile itinerary as enabler to expand TMC services.
Enhancing the Utility Customer Experience: A Digital FrameworkCognizant
For utilities organizations, providing a digitally enhanced customer experience and journey is essential to remain competitive in the world of new age energy prosumers.
Travel agents are re-inventing themselves and dong value-add to the “new normal”. In fact, the travel agents have not only reinforced but also expanded their spectrum of offerings, having logged into the online networks’ USPs by embracing the system and adding that “extra”.
Digital divas represent 22% of total shoppers but 69% of total fashion spend. Read the full report from University of Arizona and Demandware on how they are digitizing the store.
A deck looking at what Multi-channel means, the implications for the banking industry, why its important, how to get banks from zero to multichannel, and important considerations.
This study aims to develop and design an on
-
line hotel reservation and management system for the College of
International Tourism and Hospitality Management of the Lyceum of the Philippines University, Batangas Campus. It
presents user
-
friendly features th
at will familiarize CITHM students on the online hotel reservation system, evaluate it and
highlight the benefits it can provide to the college and staff. In addition, it will purvey supplement material in their fron
t desk
operation course. The researchers
used the System Development Life Cycle and Microsoft Web Developer 2008 as the
programming language. The developed software served as a tool for the students of CITHM to familiarize them on how to
operate an online hotel reservation system. The developed
software was an effective aid for the instructors in teaching the
basic operations of hotel reservation system to their students. It also provided online security to protect privacy and
financial information of clients.
The 2014 Global Traveler Study offers hotel and restaurant executives detailed insight into the mind of the modern traveler. Global consumer surveys across a wide range of demographics has uncovered traveler preferences for the use of mobile devices, social media, and loyalty programs in their interactions with hotels and restaurants. Findings reveal that consumer purchasing patterns are shifting towards increasingly mobile transactions. Meanwhile, loyalty is evolving to value personalized offers and rewards, and social media has potential to become a valuable channel for ecommerce. The valuable insight contained in this 2014 Global Traveler Study can help operators shape their digital engagement strategies on an ongoing basis.
U.S. Retail Banking: Prescriptions for Channel Integration and BeyondCognizant
To achieve the dual goals of satisfying tech-savvy customers and boosting the bottom line, banks must first lay the foundation for integrated channels and fulfillment processes. Here is how they can embark on this two-laned path.
Travel 2020 the distribution dilemma according to ibmMarinet Ltd
Enhancing collaboration to enrich the traveler experience and improve profitability.
At the height of the Internet revolution, the travel industry was expected to be among the greatest beneficiaries of new, low-cost, information-rich
distribution opportunities. More than a decade later, however, online channels have done
little but focus travelers on price. But new technologies and business models finally offer
the potential for online differentiation and the provision of value-added services and
features for which travelers will pay a premium. To capitalize on these developments,
enhance the consumer travel experience and create opportunities for improved financial performance, the travel ecosystem must learn to “play well” with others.
In the constant-connected world of transmedia-enabled consumer engagement, it is imperative for retail marketers to challenge traditional structures of siloed brand marketing channels.
Online Food Delivery Services Market: Global Industry OverviewAishwaryaDoiphode3
The online food delivery services market has experienced exponential growth in recent years, driven by changing consumer preferences, technological advancements, and the convenience offered by digital platforms. This global industry has witnessed a paradigm shift in how food is ordered, delivered, and consumed, with online platforms becoming an integral part of the food ecosystem. From quick-service restaurants to fine dining establishments, players across the spectrum are capitalizing on the immense opportunities presented by the digital food delivery landscape.
Mobile Itineraries the key to merchandising for the TMC - WhitepaperNIIT Technologies
This whitepaper will discuss how TMCs can use an integrated mobile itinerary as a platform to offer goods and services to their customers while on their trip. The paper discusses current mobile corporate travel initiatives and the role of the mobile itinerary as enabler to expand TMC services.
Enhancing the Utility Customer Experience: A Digital FrameworkCognizant
For utilities organizations, providing a digitally enhanced customer experience and journey is essential to remain competitive in the world of new age energy prosumers.
Travel agents are re-inventing themselves and dong value-add to the “new normal”. In fact, the travel agents have not only reinforced but also expanded their spectrum of offerings, having logged into the online networks’ USPs by embracing the system and adding that “extra”.
Digital divas represent 22% of total shoppers but 69% of total fashion spend. Read the full report from University of Arizona and Demandware on how they are digitizing the store.
A deck looking at what Multi-channel means, the implications for the banking industry, why its important, how to get banks from zero to multichannel, and important considerations.
New Models for Driving Consumer and Merchant Loyalty
Masters Summary
1. University of Zagreb Ivana Bulic Beckett
Faculty of Economics Masters Thesis
"Impact of Modern Technology on Distribution of Services in
Hospitality"
SUMMARY
The distribution channel landscape is ever-changing under the influence of modern
technology: from the beginnings of electronic distribution with the first computer
reservation system, to the increasingly powerful global online travel agencies of today
that shape and influence demand and the growing importance of the mobile channel in
hotel room reservations. For hotels, these changes bring new options in distribution
channels, as well as the opportunity to reduce their dependence on intermediaries.
However, despite realistic expectations that costs of distribution will decrease,
hoteliers face increasing costs, especially commissions of online travel agents. Global
consolidation processes have strengthened the OTAs’ market positions and have
helped in building extremely powerful players in distribution that determine the rules
of the game for hoteliers. The proliferation of the types, models and the sheer number
of distribution channels contributes to the growing complexity of distribution channel
management, especially in choosing distribution partners. Modern technology
changes the way in which consumers shop for travel products, with most of the
process for many consumers now being conducted online. Consumers are more
sophisticated and more demanding, but at the same time they search for the lowest
prices. The transparency of the online environment enables lowest price searches for
consumers. However, the resulting commoditisation of hotel rooms negatively
impacts on hotels’ revenues and profit, even if they implement strict rate parity and
resist discounting. Instrumental to the hotels’ success will be their ability to use the
advantages of their direct distribution channel and choose distribution partners that
will provide an optimal distribution mix. An analysis of each distribution channel’s
profitability is crucial to choosing distribution partners that will secure revenues for
hotels in the long run. The convergence of marketing and media channels, as well as
hyper-interactive consumers, emphasize the importance of a coordinated multi-
channel online marketing strategy in order to benefit from the synergy of the
marketing message and direct demand to the hotels’ direct distribution channel.