The document discusses marketing channels and distribution. It describes different types of marketing channels that can be used, including wholesalers/distributors, direct sales teams, retailers, and value-added resellers. It also discusses the role of intermediaries in making distribution and selling more efficient by providing market exposure, technical knowledge, operational specialization, and scale. Franchising is described as granting the right to offer goods and services under a franchisor's marketing format. Factors that influence distribution channel choice include market factors like buyer behavior, producer factors like available resources, and product factors like perishability.
This Presentation is on mini project "Online Shopping". In This Presentation there are 19 slides with full description of project.If you want project's html file you can contact me on "kmshakya92@gmail.com" or "admin@grabguides.com"
This project is totally on HTML(with CSS) language. you can understand every page simply because i have designed it with comments.Feel free to contact:
Krishna Mohan Shakya
Mail: kmshakya92@gmail.com
or http://grabguides.com
http://monkshistory.com
This Presentation is on mini project "Online Shopping". In This Presentation there are 19 slides with full description of project.If you want project's html file you can contact me on "kmshakya92@gmail.com" or "admin@grabguides.com"
This project is totally on HTML(with CSS) language. you can understand every page simply because i have designed it with comments.Feel free to contact:
Krishna Mohan Shakya
Mail: kmshakya92@gmail.com
or http://grabguides.com
http://monkshistory.com
Blending travel domain knowledge, past experiences and advanced technological capabilities, Blue Star Infotech provides innovative solutions that enable travel companies to overcome distribution challenges, gain operational efficiencies and increase market share.
Blue Star Infotech’s strength lies in its ability to develop end-to-end solutions across the distribution chain whether it be a customer facing portal, connectivity between suppliers and demand customers through rules driven technologies, re-engineering of legacy systems or utilizing analytics to make business-impacting decisions.
Target marketing presentation for Seedspot clients, presented in 2012. Helps startups focus on where to invest their time and energy. Exercises help early stage entrepreneurs think about the marketing strategies and sales strategies. Goal, find the buyer! Nothing happens until something is sold.
I have always loved real estate, but not how the business of real estate worked. After five successful years in the business I realized it was time to change how consumers experience the entire real estate transaction. With that in mind, “The Around Town Team” was born. Our focus is simple: provide honest and timely service, superior and tangible marketing, and always guide our clients based upon real-time data and statistics. It is our sincere hope that this transparent approach will bring a sense of calm and clarity to the closing table.
■Change the consumer experience throughout the real estate transaction process by providing excellent service, superior and innovative marketing and data and statistics based guidance.
■Support local business growth and exposure through targeted value-based marketing directly to The Around Town Team’s growing fan list and followers of “Deals Around Town.”
■Provide exceptional value to our clients and fans, through “Deals Around Town” that leverage our relationships with local businesses.
Advertising of Services in India (Marketing Management)Shabbir Akhtar
[ detailed report at: http://scr.bi/advertising-of-services-in-india ] Presentation on "Advertising of Services in India" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "Marketing Management"
Blending travel domain knowledge, past experiences and advanced technological capabilities, Blue Star Infotech provides innovative solutions that enable travel companies to overcome distribution challenges, gain operational efficiencies and increase market share.
Blue Star Infotech’s strength lies in its ability to develop end-to-end solutions across the distribution chain whether it be a customer facing portal, connectivity between suppliers and demand customers through rules driven technologies, re-engineering of legacy systems or utilizing analytics to make business-impacting decisions.
Target marketing presentation for Seedspot clients, presented in 2012. Helps startups focus on where to invest their time and energy. Exercises help early stage entrepreneurs think about the marketing strategies and sales strategies. Goal, find the buyer! Nothing happens until something is sold.
I have always loved real estate, but not how the business of real estate worked. After five successful years in the business I realized it was time to change how consumers experience the entire real estate transaction. With that in mind, “The Around Town Team” was born. Our focus is simple: provide honest and timely service, superior and tangible marketing, and always guide our clients based upon real-time data and statistics. It is our sincere hope that this transparent approach will bring a sense of calm and clarity to the closing table.
■Change the consumer experience throughout the real estate transaction process by providing excellent service, superior and innovative marketing and data and statistics based guidance.
■Support local business growth and exposure through targeted value-based marketing directly to The Around Town Team’s growing fan list and followers of “Deals Around Town.”
■Provide exceptional value to our clients and fans, through “Deals Around Town” that leverage our relationships with local businesses.
Advertising of Services in India (Marketing Management)Shabbir Akhtar
[ detailed report at: http://scr.bi/advertising-of-services-in-india ] Presentation on "Advertising of Services in India" by Shabbir Akhtar (PGPM 10, Globsyn Business School - Global Campus) for the subject "Marketing Management"
1. Marketing Channels &
Distribution
• BY- RAVIRANJAN
KUMAR
• PGDM-1ST YEAR
• KCCITM
2. • Distribution is one of the classic “4 Ps” of
marketing (product, promotion, price,
placement a.k.a. “distribution”). It’s a key
element in your entire marketing strategy — it
helps you expand your reach and grow
revenue.
• B2B and B2C companies can sell through a
single channel or through multiple channels
that may include:
•
6. The Importance of Marketing Channels
• Intermediaries make distribution and selling
processes more efficient.
• Intermediaries offers supply chain partners
more than they could achieve on their own.
– Market Exposure
– Technical Knowledge/Information Sharing
– Operational Specialization
– Scale of operation
15. Distribution Strategy Alternatives
• How many intermediaries?
– Intensive distribution
• Stock product in as many outlets as possible.
– Exclusive distribution
• Granting a limited number of outlets the exclusive right
to sell product.
– Selective distribution
• Somewhere in between Intensive and Exclusive
Distribution.
Does the company always get to choose?
16. FACTORS INFLUENCE
• The following factors influence the choice of
distribution channels by a business.
Market factors
An important market factor is "buyer
behaviour"; how do buyer's want to purchase
the product? Do they prefer to buy from
retailers, locally, via mail order or perhaps
over the Internet?
17. • Producer factors:
A key question is whether the producer have
the resources to perform the functions of the
channel? For example a producer may not
have the resources to recruit, train and equip
a sales team. If so, the only option may be to
use agents and/or other distributors.
Producers may also feel that they do not
possess the customer-based skills to distribute
their products.
18. • Product factors:
Large complex products are often supplied
direct to customers (e.g. complex medical
equipment sold to hospitals). By contrast
perishable products (such as frozen food,
meat, bread) require relatively short
distribution channels - ideally suited to using
intermediaries such as retailers