see latest advances in Visual Travel Shopping and how that impacts the bookings. http://www.slideshare.net/irclay/visual-marketing-techology
Travel shopping merges branding, advertising and bookings - for direct connections from suppliers and travelers and direct buying. This report provides a graphical framework for the shopping experience for those who are planning a holiday.
Also see latest states on the buying cycle at http://www.marketinghotelsandtourism.com/how-to-use-behavioral-differences-in-tourism-to-boost-bookings/
Mobile Shopping Fall 2012 Conference AgendaAmanda Aslan
Mobile Shopping Fall (October 22-24, 2012 in Austin, TX) is the leading US event where e-commerce and marketing professionals meet to discuss best tactics for maximizing engagement and driving consumers to point-of-sale via their mobile devices.
Learn detailed strategies from industry-leaders in retail, auto, food and beverage, travel, consumer electronics, and MORE.
Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defectio...Roni Leibovitch
Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a customer, and ultimately quantify the relationship between those comments and future customer behavior.
Mobile Shopping Fall 2012 Conference AgendaAmanda Aslan
Mobile Shopping Fall (October 22-24, 2012 in Austin, TX) is the leading US event where e-commerce and marketing professionals meet to discuss best tactics for maximizing engagement and driving consumers to point-of-sale via their mobile devices.
Learn detailed strategies from industry-leaders in retail, auto, food and beverage, travel, consumer electronics, and MORE.
Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defectio...Roni Leibovitch
Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a customer, and ultimately quantify the relationship between those comments and future customer behavior.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
Vast amount of data is generated at every step of the travel cycle. How to convert this data to derive value for customers? Learn more through this whitepaper
Social CRM as a tool to enhance consumer experience is a must for luxury hotels. In this presentation we picked up Taj hotels as an example from India and looked at the possibilities.
Subrat bisht is a Digital strategist and a pitch doctor. He provides digital consulting services and has over ten years of experience working with FMCG, BFSI and Hospitality clients. He holds expertise in digital CRM, analytic's, social CRM and digital consumer behavior. His experience spans across multiple geographies in Europe, Asean and India.
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
Travel 2020 the distribution dilemma according to ibmMarinet Ltd
Enhancing collaboration to enrich the traveler experience and improve profitability.
At the height of the Internet revolution, the travel industry was expected to be among the greatest beneficiaries of new, low-cost, information-rich
distribution opportunities. More than a decade later, however, online channels have done
little but focus travelers on price. But new technologies and business models finally offer
the potential for online differentiation and the provision of value-added services and
features for which travelers will pay a premium. To capitalize on these developments,
enhance the consumer travel experience and create opportunities for improved financial performance, the travel ecosystem must learn to “play well” with others.
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
How to generate more sales in the "look to book" process and beyond. Because the traveller today is searching for more personalized experience, and data can provide crucial consumer insights to travel companies allowing them to provide a much more individually relevant planning experience.
And for the rest of the digital world, in general.
By Skift with help of Boxever, 2014
Social Media Intelligence Platforms for Travel - Peeling Back the OnionJonathan Alford
Social Media Monitoring, aka Social Media Intelligence, aka Reputation Management firms help hotels, airlines, and other travel companies monthor their own and competitors' web presence.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
Vast amount of data is generated at every step of the travel cycle. How to convert this data to derive value for customers? Learn more through this whitepaper
Social CRM as a tool to enhance consumer experience is a must for luxury hotels. In this presentation we picked up Taj hotels as an example from India and looked at the possibilities.
Subrat bisht is a Digital strategist and a pitch doctor. He provides digital consulting services and has over ten years of experience working with FMCG, BFSI and Hospitality clients. He holds expertise in digital CRM, analytic's, social CRM and digital consumer behavior. His experience spans across multiple geographies in Europe, Asean and India.
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
Travel 2020 the distribution dilemma according to ibmMarinet Ltd
Enhancing collaboration to enrich the traveler experience and improve profitability.
At the height of the Internet revolution, the travel industry was expected to be among the greatest beneficiaries of new, low-cost, information-rich
distribution opportunities. More than a decade later, however, online channels have done
little but focus travelers on price. But new technologies and business models finally offer
the potential for online differentiation and the provision of value-added services and
features for which travelers will pay a premium. To capitalize on these developments,
enhance the consumer travel experience and create opportunities for improved financial performance, the travel ecosystem must learn to “play well” with others.
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
Curious about the future of hospitality marketing and distribution? This presentation to HSMAI's Washington, DC chapter explains why the future of hospitality marketing for independent hotels and brands alike starts this year.
How to generate more sales in the "look to book" process and beyond. Because the traveller today is searching for more personalized experience, and data can provide crucial consumer insights to travel companies allowing them to provide a much more individually relevant planning experience.
And for the rest of the digital world, in general.
By Skift with help of Boxever, 2014
Social Media Intelligence Platforms for Travel - Peeling Back the OnionJonathan Alford
Social Media Monitoring, aka Social Media Intelligence, aka Reputation Management firms help hotels, airlines, and other travel companies monthor their own and competitors' web presence.
When marketing becomes digital in tourism. The etourism-forum presents excellent opportunity to link marketing in tourism in digital scape by N.Christodoulidou
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
Similar to Next Generation Direct Travel Shopping (20)
Rogues in Paradise , the book, is the untold, uplifting story of Barbados giving voice to remarkable fun-loving people. It celebrates cultural identity, friendship, and adventure, but, more than that, it celebrates the human spirit in us all.
Grab The Sample Chapters at https://Sample.RoguesinParadise.com
This is a sample of several chapters of my book Rogues in Paradise. Please register to get the book when is published https://sample.roguesinparadise.com
I hope you enjoy the samples and thank you for taking the time to check it out. Please register at the link above and we will advise when the book is published.
http://Holidays.Barbados.org debuts a new customized holiday planner that matches travelers up with hotels based on personality. The technology that makes this happen is an expert system that learns traits based on users behaviors and matches them to hotels that are similar. All hotel are classified on personality and character by the holidays.barbados.org team. The expert system, developed by in Barbados, may be applied to any tourism destination and is particularly suited to destination website, hotel and tourism associations, booking site, travel planning portals and all types of holiday planning services. see http://holidays.exclusivelyours.com
This is now being implemented on the HolidayhotelReviews.biz platform - The combinate is an entirely unique travel planning and reputation marketing system that helps travelers fond hotels and activities that match their lifestyle to plan and book holidays
The vacation planning system is the "first ever visual behaviour responsive travel planning system for tourism that actually profiles users and matches them up with the specific properties of similar character. It is an intelligent learning system that requires a lot of local knowledge to hand craft and build the expert system that will create the right match between traveller, places to stay and things to do."
In all there are 30 personality characteristics tracked. In addition to matching on personality, users can also refined the results based on the hotel features - there are simply hundreds of ways that hotels and shoppers can be matched. All is done automatically, as users make choices the system adds that to the ongoing profile and fine tunes the match.
Breaking News - This technology is now being integrated into http://HolidayHotelReviews.biz travel planing platform. Fpr more on HHR see our Press Release Sliddeck http://www.slideshare.net/irclay/newswire-startup-holidayhotelreviewsbiz-takes-guest-reviews-to-new-heights
Power marketing Consultants Catalogue. For full details see the website http://powerconsultants.axses.net. AXSES is a member of the PMC network the largest network of professional marketing agencies and consultants. All using the proprietary PMC strategies for strategic messaging and integrated All cast multimedia marketing.
Cultural Tourism: Dominica Carib People: The KalinagoAXSES INC
See https://roguesinparadise.com/dominica-the-island-its-culture-and-attractions/
Also see the TravelersInsights Magazine
http://travelersinsights.com/magazines/nature-travel/
By irclay
Kalinago: a culture on the edge
Kent Auguiste, was my host and Taxi driver. A Carib/Kalinago by birth and by nature, he spend hours educating me on Kalinago folklore, and the experience of growing up as a Carib in Dominica. Not a happy story; deprived of education, and robbed of their sense of worth by religious doctrine, he says. "We all become Peter, Paul and Mary.
Our ancestral Kalinago names are lost now, a sad fate for the first people of this land, who have been here for 5000 years".
Kent was the prefect man for the job. He was a good teacher, patient and knowledgeable and very well connected. His brother had been Chief of the Carib/Kalinago people and he was friendly with everyone, it seemed.
new publish on-demand printing for travel insights, destination marketing, hotel magazines, and brochures, etc - see http://TravelersInsights.com
Also see Rogues in Paradise
https://roguesinparadise.com/dominica-the-island-its-culture-and-attractions/
arcRes AXSES e-commerce marketing platform. It is a booking engine for hotels and destination travel portals, a content management and channel management system and a marketing publishing system connecting hotels and travel suppliers to thousands of websites, social media and mobile devices
E-commerce platform, seminar and launch of new Tourism e-commerce/ Marketing Platform for Discover Dominica Tourism Authority, Hotels and Activity providers. A Turn-Key AXES solution
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
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London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
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TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docx
Next Generation Direct Travel Shopping
1. PO Box 16b Baslen House, Kingston Terr
St. Michael, Barbados BB11090
T (1) 246 429 2653 F (1) 246 436 5704
website: http://axses.com
knowledge engineering
Increased brand awareness
and direct sales
Next Generation Travel Shopping
Merging advertising and bookings
Local knowledge and publishing, in a seamless conversation
2. A Unique Platform
Advertising is the Driving Force for
Direct Travel Marketing and Branding
Bookings is the Call to Action
AXSES has merged Local Knowledge,
Advertising and Bookings in a Single
Powerful Marketing Solution
Using a sophisticated and simple interface
for managing advertising and bookings
in multiple channels across multiple
platforms
3. The Internet is about being direct!
It is the most efficient marketing
and distribution medium ever made
for Direct Business
Chains understand that direct is imperative! 81% of their online business is direct.
“
In 2003, 53% of online bookings were direct. This is expected to grow to 65% in 2010. The trend clearly
shows that more and more people prefer to book direct. In 2010 only 1/3 of bookings are expected to
come through distribution.
Overall Travel Industry Online bookings (USA) (Merill Lynch, HeBS)
2003 2005 2007 2008 2010
Direct to Hotel 53% 54% 60% 62% 65%
Internet Distribution Systems 47% 46% 40% 38% 35%
(IDS)
”
Direct-to-consumer online distribution should
become the foundation, the main focus of any
hotelier's online distribution strategy.
Online, the industry direct sales average 62%
(PhoCusWright, 2002) but many hoteliers
report less than 5%”.
”Many hoteliers cede control of their
inventory and pricing to online
intermediaries (Expedia etc.) at an
enormous cost financially and to
brand integrity”
Max Starkov, President & CEO, Hospitality Business Strategies Inc.
4. Brand Integrity
Defining and Preserving the Brandʼs Uniqueness
The Medium – Choice of channel does reflect on the Ownership – With arcRes, the database belongs to the
Brand. supplier. This database is unique in that it captures leads
as well as committed shoppers. arcRes database
It is not always good to be seen as Expedia or as Kayak marketing allows hotels to market directly to their leads
etc. In many cases a different drum attracts travelers to and their guests. Expedia has its own marketing tools,
the small hotels. They are looking for a personal touch. aimed at promoting its own Brand.
No matter how tight the Integration is, travelers are aware.
They will spot tell tale design and URLs, they will know Sustainability – if you donʼt own the brand and donʼt
who they buy from. have the relationship and loyalty, your business will not
be sustainable.
The Message – The message is much more than content.
It is also about form and function. You choose to buy at
store X for many reasons but if there are no price tags
and you have to go to the counter to get a price- would
you bother? Creating a message that is not fully inte-
grated with the product is similarly dissonant. The shop-
ping experience should be fully fluid.
Promise & Expectation – A Brand is a promise.
It can say we are a small family hotel, we are local, we are
friendly, we are different, we care. What is the Brand of an
OTA? Expedia for example says: “We are on a mission to
be the largest and most profitable reseller of travel in the
world”. http://www.expediainc.com/
Differentiation & Personality - Differentiation and
personality are conveyed by the suppliersʼ website, by its
individual tastes, its use of colour, its layout and its
processes. The OTA does not create a brand personality
for its suppliers. The OTA is the brand, and the product is
a commodity.
Relationship – Travelers build a relationship with their
suppliers. If you have bought from Expedia and you got
what you wanted, you will most likely go there again to
check out other options (properties, products, destina-
tions). Creating the Expedia relationship diminishes the
hotel brand and can result in loss of repeat business
Loyalty – OTAs are building their own loyalty program,
much like the airlines. Small hotels can and should reward
repeat clients and clients that refer others to them. Loyalty
programmes work. The visitorʼs loyalty should be to the
hotel or the Destination Marketing Portal (DMP) but defi-
nitely not to the OTA. AXSES has loyalty solutions for the
hotel brand. Most OTAs do not! We are aware of several
hotels where appropriate use of branding and loyalty
programmes has resulted in 80-90% of business being
repeat business.
5. 6
How People Buy
7
1
7
2/3
3/4
0
0 4/5
2 8 0
0
Travelers will often visit 6 or more sites before 7
they buy. They often start at destination sites
and travel guides. These sites are important
6
in developing interest, awareness and desire,
but they are low in stickiness. Travelers use
them to look for information and direct links STICKINESS & BUYING are promoted with:
to supplier's websites. The key focus of the Direct links and product promotion
destination site should be the branding of the Comparison charts
destination, its suppliers and their products Shopping lists
Loyalty programs
Online travel shopping is tedious. Travelers Best price guarantee
Travelers resources
may use channels not by choice but for
Travelers website
expedience! They often see OTA as offering
Local knowledge
the “Best Price in the Market”. By contrast, 3rd party reviews
supplier websites are hard to find, hard to Social media
navigate and inconsistent. They do not offer
While DMPs are tempted to use OTA bookings
the best value.
on their site, this simply refers business away
from the DMP and also diminishes brand
Many travelers prefer to buy direct (personal, loyalty and site "stickiness". Brand integrity
(to both the destination and the property) is lost.
service, attention). They have to be persuaded
by “brand promise”. They want value.
AXSES Next Generation Travel Shopping
Platform is brand focused and sticky. Travelers
While DMP are tempted to use OTA bookings
get local knowledge, expert systems help,
on their site, this simply refers business away featured offers, specials and “best price
from the DMP and diminished brand loyalty guarantee” in a fluid open conversation that
is increasingly personal.
and site "stickiness". Brand integrity (to both
the destination and the property) is lost.
Online travel shopping is tedious
6. Balancing Direct Sales & Distribution
Advertising Driving
A closed loop shopping service will lose the opportunity to
Brand Desire promote the supplier and create desire to buy that specific
product.
We believe that the DMP should allow travelers who want to
see the supplierʼs website to do so. If travelers want to buy
“Each element in the search-shop-buy cycle is direct that must be an option. The DMP can monetise this
undergoing a period of intense innovation, making with Pay Per Click or subscription advertising.
each increasingly significant, yet interdependent. In fact,
searching, shopping and buying – once distinct terms If the DMP closes the loop to direct bookings it will
describing different behaviors – are blurring at a furious have lost a valuable opportunity to close more busi-
pace”. The perfect storm - Philip C. Wolf, President and ness for its members.
CEO, PhoCusWright Inc.
We are aware of portals that have installed a 3rd party
booking engine and are disappointed in the returns and
AXSES technology is leading edge! We have integrated
flexibility of the service. Booking sites need to have huge
product branding with all phases of the shopping cycle into
traffic to succeed, because many travelers are looking
a seamless supplier focused experience. It is clear that
elsewhere and conversion on an OTA site is, on average,
advertising is effective in creating awareness and desire
no more that 2%.
and persuading travelers to buy. Given the opportunity to
visit the supplierʼs website, travelers will do so far more
The better source of revenue for a destination marketing
often than they will book. Even in our own Bookings
portal is advertising and marketing promotions for
channels 19% of travelers use the booking engine to
non-members and members who care to opt-in. In AXSES
get a quote, reserve or book and 81% choose to go to
case 55% of revenue is advertising (including 17% smart
the supplierʼs website if the option is there.
ads) compared to 14% on bookings. Recall that 81% of
lookers want to go to a website.
Advertising merges with the entire
AXSES solution will deliver a highly interactive advertising
and promotional medium with a unique set of bookable-ads,
shopping experience! maps and banners that have proven success in creating
interest and desire, and delivering bookings.
Next Generation Shopping
Direct – Distribution – Brand Promotion – Information –
Local Knowledge – Publishing – Advertising – Marketing
– Social Media – Bookings
Putting it all together!!
Online travel shopping is disjointed and tedious. Travelers
20% Hosting are confused and weary. They use channels not necessarily
by choice but for expedience! Often they see the OTA as
38% Advertising offering the Best Price in the Market.
17% Smart Ads
Suppliers are embracing the OTAs that have become
14% arcRes dominant in travelers minds as being the “best place to
5% Production shop”. But suppliers lose brand control and brand integrity in
doing so.
5% Google
1% Other
7. Bookable-Ads
substantially
increases travelerʼs
AXSES Next Generation Travel Shopping Platform
interaction
changes the options. Destinations can now build hybrid and drives more
marketing channels using AXSES merged technology. business to
supplierʼs websites
The new shopping platform focus is on building the brand,
offering expert systems, local knowledge, features and
specials and “best price guarantee” in fluid open
conversation, where travelers can see the product, read
reviews, visit suppliers websites, get instant quotes, save Next Generation Publishing
itineraries and buy at anytime, all right where they are.
Publishing On Demand (POD) has come to mean
The core service of AXSES in delivering this solution is
publishing on-line. This too has changed with new
“engineering information & process for the knowledge
digital cloud-publishing services that allow a destination
based economy”. We build expert systems to deliver the
to produce high quality printed guides, magazines and
right content at the right time, in the right context to the
brochures to order. In some cases printing may be routed
right target. Information is part of a process, it is made
to a facility in the travelers city.
malleable, accessible, configurable, searchable, and
delivered to suite. It is part of the process of sharing
AXSES offers a turn key solution for destination-specific
knowledge in a conversation that is increasingly
publishing. The AXSES archives database The archives
personal.
facilitates publishing dynamic content such as hotel and
tourism activity lists and contacts. Costs are low using
The core of the AXSES Travel Platform is
digital POD technology. Magazines, guides and brochures
arcRes, an e-commerce suite, powering bookings
may be ordered on line in single units or in bulk. There is
channels, advertising & marketing channels as well
no inventory requirement and no major investment.
as hotel and tourism websites.
The core of AXSES Advertising Platform is arcAds.
arcAds manages a network of advertising on multiple
portals across multiple platforms. It allows administrators
to place any ad on any page with a simple on line tool. Travelers Insights...
It measures all clicks for all clients on all types of ads
by all ad spots and channels. Dominica is Nature, almost as
it was 50 years ago - little changes
here and that is the way we like it.
AXSES has integrated arcRes and arcAds to create a
This is why people come to Dominica;
first of its kind Bookable-Ads platform in 2007/2008.
to escape the hustle and bustle
of modern life.
Next Generation Bookings
Booking is final step along the path of shopping. The
process of getting there, as we have noted before, is
tedious. It does not have to be. Technology allows us to
integrate more and more of the buy cycle, what is missing
is the will to do so.
OTAs have a vested Interest in a closed loop and so
travelers donʼt see a hotel website. But a DMP does not
have to follow this model. In fact, as we have also noted,
Dominica
more is gained by promoting all products of the destination Destination specific travel journals
made to order:
brand. http://TravelersInsights.com
Order your Travelers Insights
In this model bookings and promotions are integrated and magazine from AXSES
the DMP may derive income from advertising, PPC links
and Bookings. The Next Generation Booking system is
fluid, allowing travelers to shop and buy at any point and
from anywhere.
8. knowledge engineering
Next Generation Now Engineering information & process
Let AXSES enhance your Destination Marketing Portal with for the knowledge
Next Generation Travel Shopping Now. We offer two options: based economy
- A turn key BookingsFranchise.com.
example http://BookingsDominica.com. In this approach the BookingsFranchise
may be co-owned or a service and will be integrated with any existing DMP.
- DMP Integration. All branding, advertising, publishing, shopping functionality and
bookings can be integrated within your own Destination Marketing Portal (DMP).
Mission
In both cases; local knowledge, properties and attractions are entered into the
knowledge archives which drives the interactive maps, quotes, content and bookings.
Brochures, magazines and guides may be Published On Demand (POD) in both
online and printed format.
http://axses.com/destinationmarketing/
Mission
Helping resorts,
tourism operators and
Technology for destinations
Destination Marketing & Branding build strong brands and
PO Box 16b Baslen House, Kingston Terrace increase direct
St. Michael, Barbados BB11090 business while
T (1) 246 429 2653 F (1) 246 436 5704 facilitating distribution
website: http://axses.com