Remember QR CODES? The black and white, 'find the way out puzzle' like patterns, that were there, suddenly, on a lot of print material---on newspapers, bus stop banners, glossy magazine pages and even on hand bills. Well, why do you think you see Lesser Of Them Now? Find out?

1. 5 Reason Why QR
Codes Failed to take
off
And what you need to do as a
marketer?
Picture Credits http://www.smoothplanet.com/album/20070522/20102007032.jpg

2. Remember QR CODES? The black and
white, 'find the way out puzzle' like
patterns, that were there, suddenly, on a lot
of print material---on newspapers, bus stop
banners, glossy magazine pages and even
on hand bills.
Well, why do you think you see Lesser
Of Them Now?
Picture Credits http://2.bp.blogspot.com/-dSYue1qozWQ/UNTFT5IT_1I/AAAAAAAAATE/jiYA_KrweGc/s1600/billboard+QR+Code.png

3. When the QR code was first invented for the
Japanese automotive industry, nobody had a
clue that it would quickly become one of the
most debated topics in mobile marketing.
To give the devil its due, the QR CODE DID
enjoy IMMENSE POPULARITY and
PROLIFIC USAGE, at one point. Its fame,
however, was short lived. TODAY there are
more discussions about why it FLOPPED, than
about how to use it.
What then changed the fate of the QR code?
Picture Credits: http://matthewjam.es/wp-content/uploads/2012/04/IMG_1198.jpg

4. Here's a take on why QR CODE MARKETING DIDN'T TAKE OFF— 5 primary reasons for
the flop
Picture Credits: http://upload.wikimedia.org/wikipedia/commons/c/c9/Embraer_take-off.jpg

5. 1
Reluctance To Adopt:
To begin with, not enough marketers saw the
point of providing ad space for the codes. The
entire concept of bridging the OFFLINE with
the ONLINE DIDN’T really RESONATE with
MARKETERS.
Picture Credits: http://cosmografik.fr/wp-content/uploads/2010/11/photosQR7.jpg

6. 2
Device Disappointments
Though the QR code was potentially promising,
NONE of the MOBILE PHONES came with
PRE-INSTALLED QR code READERS.
Even worse, there were no real benefits to the
consumers, even when they managed to install
readers.
Picture Credits: http://divahound.com/wp-content/uploads/2012/10/QR-code-person-scanning.jpg

7. 3
Poor Mobile Experience
Once consumers SCANNED the code with
their readers, they often encountered
DISAPPOINTING mobile EXPERIENCES.
From bad User Experience to non-optimized
sites, when the experience didn't meet
expectations, prospective consumers were put
off.
Picture Credits: http://wac.450f.edgecastcdn.net/80450F/kmmsam.com/files/2012/05/56038382.jpg

8. 4
Poor Connectivity
The technology presupposed that the entire
target audience has good CONNECTIVITY all
the time. UNFORTUNATELY, this wasn't the
truth especially in DEVELOPING
COUNTRIES.
Picture Credits: http://img.gawkerassets.com/img/188un6o4q45acjpg/original.jpg

9. 5
Inadequate Incentive For
Consumers
There WEREN'T any clear establishment of
BENEFITS for consumers to take the trouble to
INSTALL the READER, scan the code,
connect to the Internet and read the information.
Picture Credits: http://tomvassos.files.wordpress.com/2013/05/figure-33.jpg

10. SUMMARY:
• Reluctance To Adopt:
• Device Disappointments
• Poor Mobile Experience
• Poor Connectivity
• Inadequate Incentive For
Consumers
Picture Credits: http://cdn-2.vivalascuola.it/

11. BUT,
"Is it the end of the road for the QR Code?”
Picture Credits: http://images.fineartamerica.com/images-medium-large/end-of-the-road-nestor-ps.jpg

12. Well actually NO.
There are BRANDS that have DEVELOPED
and are continuing to develop STUNNING Qr
CODE marketing campaigns WITH equally
stunning RESULTS. Its just that they know how
to use it while others don't.
If you are interested on leveraging QR codes in
the way they should be, here's what you can
do...
Picture Credits: http://www.writedirection.com/wp-content/uploads/2011/07/QR_CODE_FINAL_Butterfly_Pavilion.jpg

13. Curious and have questions???
Picture Credits: http://anniversaire-magique.com/

14. TALK TO US!
We're happy to
demonstrate how to make
your MARKETING work
better
marketing@xerago.com

15. Please feel free to reach us at marketing@xerago.com