The document discusses how to avoid paying for poor quality or outdated backlink data from SEO tool indexes. It compares the methodology, data refresh rates, link accuracy, and unique link data of various SEO tool backlink indexes. The document recommends using Serpstat due to its focus on index quality over quantity, including features like URL recrawling and malicious link detection.

1. How to stop paying for trash
in the backlink index?
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2. Table of
Contents
01
How are link indexes different
on each platform?
01
02
03
04
05
06
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Backlink index comparison:
methodology
Large database: advantage or
disadvantage?
Data refresh rate
Links accuracy
Match Rate
How to stop paying for trash
in the backlink index?

3. Welcome
Message
02
Ekaterina Hordiienko
Serpstat, Research Manager, Customer
Support & Education Specialist at Serpstat
The internet and technology are creating exciting new business opportunities
everywhere. Despite challenges, millions of entrepreneurs, professionals, and
businesses are building global businesses in this booming world of opportunity.
Serpstat is focused on Search Engine Optimization, making it transparent and efficient
with reliable search analytics data.
In this remarkable field, a research base in data journalism for SEO will help point out
new opportunities and patterns.
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4. How are link indexes
different on each platform?
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When comparing Backlink indexes, it is essential to mind
different approaches to building links databases. For example,
they can be formed from several "subindexes" containing data of
varying relevance

5. How are link
indexes
different on
each
platform?
04
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MOZ fresh
BACKLINK INDEX ARCHITECTURE
SEMRUSH fresh
SERPSTAT fresh
MEGAINDEX historical, fresh
AHREFS live, recent, historical
MAJESTIC historical, fresh

6. Backlink
index
comparison:
methodology
05
Backlink indexes can be compared using different parameters.
From the database size and the extent to which the data is
complete — to the servers' and crawlers' capacity
Data
refresh
rate
Link
accuracy
Match
rate
Backlink
index
volume
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7. 400 Millions
domains in the World in 2022
By SERPSTAT Top Level Domains
Research, there are only:
How much TLD are
registered at the
moment?
06
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8. SEMRUSH
platform index architecture referring domains
fresh
THE VOLUME OF BACKLINK INDEX
ON MAJOR SEO PLATFORMS
MOZ fresh
SERPSTAT fresh
AHREFS live, recent, historical
MEGAINDEX historical, fresh
Large
database:
advantage or
disadvantage?
06
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9. Large
database:
advantage or
disadvantage?
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Frequency and rate of index update
The platforms' speed and ability to find new
data on the website, as well as delete
irrelevant backlinks
Crawling pages specificities
Why is the link data so different?
1
2
3

10. What to do if the SEO tool does not detect your link?
Take advantage of the Recrawling URL Tool.
Submit a list of pages with new backlinks, and
Serpstatbot will collect data within 24 hours
08
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11. SERPSTAT
BACKLINK INDEX ARCHITECTURE
MOZ
AHREFS
MEGAINDEX
MAJESTIC
SEMRUSH
70
days
90
days
120
days
180
days
Data
refresh
rate
09
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12. Links
accuracy
No tool can guarantee a 100% link
display. For example, services
track only 50-70% of the total
backlinks a domain has, but it is
frequently enough to work with a
backlink profile regularly.
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13. Match
Rate
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Besides the size of the database, the frequency of
updates, and the data coverage, it is crucial to
focus on its uniqueness in comparison, especially
if there are several link analysis tools to choose
from.
The share of unique referring domains is a
parameter showing the percentage of donors in
similar reports from competitors' platforms didn't
detect.

14. Match
Rate
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SERPSTAT VS AHREFS
UNIQUE REFERRING DOMAINS

15. Match
Rate
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SERPSTAT VS SEMRUSH
UNIQUE REFERRING DOMAINS

16. Match
Rate
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SERPSTAT VS MOZ
UNIQUE REFERRING DOMAINS

17. Serpstat index contains about 60% of referring domains
included in the index of alternative resources and about
40% of unique data not found in similar platforms
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18. So how do you stop paying for garbage in service link
indices? Above, we've discovered that having a lot of
reference data doesn't matter if it's outdated or incomplete.
Since the link ranking factor is one of the leading in SEO, it is
necessary to pay careful attention to the analysis of links and
the quality of the analyzed data
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19. Why
Serpstat?
Serpstat Backlink Analysis will help you obtain the necessary
information to research (even if you are already using another tool).
Serpstat focuses on the quality of the index data. And, in addition to
the regular reports of link analysis, such as:
The platform has many unique link-building features - Links intersect,
Redirecting Domains, Malicious Domains,
and URL recrawling tool.
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Referring domains and backlinks
External links and domains
Link anchors
Top pages (by link diversity)
Links from the main page in filtering options
Link attributes (UGC, sponsored, nofollow)

20. Malicious websites report from 2 sources:
● German Institute of Information Security (BSI);
● Google Transparency report — Safe Browsing site status.
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21. Would you like
to check your
links within
Serpstat
backlink
index?
19
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22. Thank
you
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