This document summarizes the hair care market in Turkey. It provides statistics on market size and growth between 2011-2013, with the normal shampoo segment accounting for 42.8% of the market. It also lists Turkey's top export and import partners for hair care products in 2013. Exports grew 8% by value from 2009-2013 while imports grew 3% over the same period. Key trends in the market include natural products, simple scents, and pastel colored packaging.
This document summarizes the hair care market in Turkey. It provides statistics on market size and growth between 2011-2013, with the normal shampoo segment accounting for 42.8% of the market. It also lists Turkey's top export and import partners for hair care products in 2013. Exports grew 8% by value from 2009-2013 while imports grew 3% over the same period. Key trends in the market include natural products, simple scents, and pastel colored packaging.