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Ecologia del Valore e DRUPAL@Engineering 
l’esperienza di un grande integratore ICT Europeo 
Gabriele Ruffatti 
Engineering Group 
Open Source Competency Center Director
Business integration 
Consulting 
Outsourcing 
Products and solutions 
( ) ( Buenos Aires ) ( Brussels ) 
( Belgrade ) 
OSS Competency Center 
Innovation & Research Division 
Engineering Group 
www.spagoworld.org 
( Wilmington 
) São Paulo / Rio de Janeiro / Recife Belo 
Horizonte / Curitiba 
USA BRAZIL ARGENTINA BELGIUM 
REPUBLIC OF 
SERBIA 
A global player 
31 branches in ITALY 
7.2% 
1,000 
about 7,300 Large accounts 
Professionals 
822.8 mn€ 
Italian market 
Italy: Bologna, 
Milano, Napoli, 
Roma, Padova, 
Palermo e Torino 
New York, NY, 
USA 
São Paulo, SP, 
Brazil 
Brussels, 
Belgium
ENGINEERING 
SOFTWARE LABORATORIES 
• Automation & Control 
• BI & DataWareHouse 
• ECM 
• ERP 
• GIS 
• Managed Operations 
• Mobile 
• Open Source & SpagoBI 
5 
BUSINESS 
UNITS 
PA & HEALTHCARE 
TECHNICAL 
UNIT 
COMPETENCY CENTERS 
R & D 
TELCO & UTILITIES 
INDUSTRY & SERVICES 
FINANCE 
MARKETS 
TECHNOLOGICAL SOLUTIONS & 
INNOVATIVE APPLICATIONS 
PRODUCTION 
RESEARCH 
IDEAS FOR RESEARCH 
PROJECTS 
INNOVATION 
EXPERIMENTAL 
CHECKS 
RESEARCH PROJECTS 
RESULTS 
25 
mn€/year 
I N V E S T M E N T S 
in I N N O V A T I O N 
Participation in European 
research programs and 
creation of a network of 
collaborations 
+
GROUP / RESEARCH 
6 Some INNOVATION PROJECTS 
LABORATORIES 
SEARCH 
SINTESYS, CUbRIK, PHAROS, 
CHORUS+, I-SEARCH 
FUTURE INTERNET 
MANUFACTURING 
NETWORKING 
AgrEvolution 
CLOUD COMPUTING 
VENUS-C, VISION Cloud, 
OCEAN, ARTIST, CLIPS 
FI-WARE, TEFIS, OUTSMART, 
SEQUOIA, FINSENY, SOFI 
E-LEARNING 
Aristotele, ERINA+ 
ENERGY EFFICIENCY 
OPEN SOURCE 
MARKOS, QualiPSo 
BIVEE, MSEE 
SMART CITIES 
SMARTiP 
GAMES 
E-HEALTH 
I-DONT-FALL 
250 RESEARCHERS 
LIVE PROJECTS 
70 
6
Economically 
Technically efficient efficient 
Strategically 
efficient 
Socially efficient
Source: OW2, Cédric Thomas, 2014
Source: OW2, Cédric Thomas, 2014
Innovation is giving shape to ideas 
OSS is a powerful tool for innovation
Credits to: www.londonlovesbusiness.com http://fda.gov/ www.blinkerart.net/ http://foolsjournals.wordpress.com/
INTEGRATOR 
knowledge as a commons 
INNOVATOR 
collaborative projects 
OSS Competency Center 
PURE PLAYER 
global communities 
ECOSYSTEM-BASED MODEL 
DIGITAL AGENDA 
FOR EUROPE
System integrators DO NOT sell “licenses” 
but skills and know-how 
FOSS as a competitive lever 
Cost reduction 
Flexibility 
Innovation 
 Source code availability 
 Independence from software vendors 
 Focus on skills and knowledge share 
 Waste of money/time/effort reduction 
 Focus on results 
 Suistainable growth 
INTEGRATOR
COMPETENCES AND SERVICES 
Development and management of open source projects and 
solutions: business intelligence, SOA/BPM, digital libraries, 
service-centric systems, quality, grid and cloud computing, 
big data, future internet 
Certified professional competences on third-parties open 
source solutions in the infrastructures and applications 
domain 
Software selection and support services delivered to 
enterprises adopting open source solutions and components 
Technical and professional services supporting Engineering 
Group’s and third-party’s solutions 
Migration of existing infrastructures to open source solutions, 
according to specific assessment, test and benchmark 
methods, risk management and start-up of pilot projects.
PURE PLAYER
www.spagoworld.org
2001 Java framework 
2004 
2005 
2006 
2007 
2008-09 
2010 eBPM eBAM 
…
A comprehensive business 
intelligence suite 
Innovative themes and 
solutions 
100% open source software forever 
user-oriented, flexible and scalable
Testimonials 
“Since 2010 we have been using SpagoBI suite in the research and scientific domain, to improve our data quality and key 
performance indicator management. […]” - INRIA (Institut national de recherche en informatique et en automatique), France 
“It's great to see such a massive application in the open source arena. Looks like a lot of effort has gone in the development 
of it.” - Software architect for a global provider of integrated software solutions 
Users 
Chi la supporta 
Italia Belgio 
Francia Brasile 
USA, CA 
Brasile 
Colombia Cina Australia
Cloud 
Big Data 
Future Internet 
Privacy/Security 
INNOVATOR
Networks and behaviors 
dynamism 
Complete re-desing 
of IT processes 
New approaches for 
information management 
A new way to 
acquire technology
from profit-based to value-based economic models 
Value-chain 
Upstream flow of added value 
Vendor-buyer relationships 
Quantitative rationale 
Network/Ecosystem 
Value-added sharing 
Coopetition relationships 
Qualitative and quantitative rationale 
Efficiency – Differentiation – Customer relations Network externalities 
source: OW2, Cédric Thomas, 2008
Enterprises 
End users 
Developers 
Integrators 
Service providers 
Network aggregators 
ECOLOGY OF VALUE 
Community and Network coexistence
PRODUCT-CENTRIC PROJECT-CENTRIC 
dual-licensing/open-core 
Sale of software licence 
Software rights locked in services pure open source 
No licensing fees 
Software rights separated from services
Users expects market-ready offerings 
i.e.: code complemented by: packaging services, training, 
maintenance, support, etc. 
Users want a full business proposal, not just 
bare code. 
Code is only a fraction of the 
software value-chain that delivers 
market-ready offerings 
Source: OW2, Cédric Thomas, 2014
Source: OW2, Cédric Thomas, 2014
From VUCA to SuperVUCA 
Saatchi  Saatchi CEO Kevin Roberts
31 
OPEN SOURCE HAS NOT INTRINSIC VALUE PER SE 
Prepare the environment and build the ecosystem 
Stimulate creativity 
Help bring innovation into market 
Deliver market-ready offerings 
Measure, assess, and value the results 
LET’S MAKE IT HAPPEN! 
We don’t need a prescriptive approach to innovation, from design to 
release, but a pro-active approach in order to feed and stimulate the 
proper digitalization of the world, providing everyone with new VALUE, 
promoting PARTICIPATION by using our INFLUENCE. 
We really need smart people, smart rules, smart education!
Questions?
33

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DrupalDay 2014 - Ecology of value and DRUPAL@Engineering: the experience of a large European ICT systems integrator

  • 1. 1
  • 2. Ecologia del Valore e DRUPAL@Engineering l’esperienza di un grande integratore ICT Europeo Gabriele Ruffatti Engineering Group Open Source Competency Center Director
  • 3.
  • 4. Business integration Consulting Outsourcing Products and solutions ( ) ( Buenos Aires ) ( Brussels ) ( Belgrade ) OSS Competency Center Innovation & Research Division Engineering Group www.spagoworld.org ( Wilmington ) São Paulo / Rio de Janeiro / Recife Belo Horizonte / Curitiba USA BRAZIL ARGENTINA BELGIUM REPUBLIC OF SERBIA A global player 31 branches in ITALY 7.2% 1,000 about 7,300 Large accounts Professionals 822.8 mn€ Italian market Italy: Bologna, Milano, Napoli, Roma, Padova, Palermo e Torino New York, NY, USA São Paulo, SP, Brazil Brussels, Belgium
  • 5. ENGINEERING SOFTWARE LABORATORIES • Automation & Control • BI & DataWareHouse • ECM • ERP • GIS • Managed Operations • Mobile • Open Source & SpagoBI 5 BUSINESS UNITS PA & HEALTHCARE TECHNICAL UNIT COMPETENCY CENTERS R & D TELCO & UTILITIES INDUSTRY & SERVICES FINANCE MARKETS TECHNOLOGICAL SOLUTIONS & INNOVATIVE APPLICATIONS PRODUCTION RESEARCH IDEAS FOR RESEARCH PROJECTS INNOVATION EXPERIMENTAL CHECKS RESEARCH PROJECTS RESULTS 25 mn€/year I N V E S T M E N T S in I N N O V A T I O N Participation in European research programs and creation of a network of collaborations +
  • 6. GROUP / RESEARCH 6 Some INNOVATION PROJECTS LABORATORIES SEARCH SINTESYS, CUbRIK, PHAROS, CHORUS+, I-SEARCH FUTURE INTERNET MANUFACTURING NETWORKING AgrEvolution CLOUD COMPUTING VENUS-C, VISION Cloud, OCEAN, ARTIST, CLIPS FI-WARE, TEFIS, OUTSMART, SEQUOIA, FINSENY, SOFI E-LEARNING Aristotele, ERINA+ ENERGY EFFICIENCY OPEN SOURCE MARKOS, QualiPSo BIVEE, MSEE SMART CITIES SMARTiP GAMES E-HEALTH I-DONT-FALL 250 RESEARCHERS LIVE PROJECTS 70 6
  • 7.
  • 8.
  • 9. Economically Technically efficient efficient Strategically efficient Socially efficient
  • 10. Source: OW2, Cédric Thomas, 2014
  • 11. Source: OW2, Cédric Thomas, 2014
  • 12. Innovation is giving shape to ideas OSS is a powerful tool for innovation
  • 13. Credits to: www.londonlovesbusiness.com http://fda.gov/ www.blinkerart.net/ http://foolsjournals.wordpress.com/
  • 14. INTEGRATOR knowledge as a commons INNOVATOR collaborative projects OSS Competency Center PURE PLAYER global communities ECOSYSTEM-BASED MODEL DIGITAL AGENDA FOR EUROPE
  • 15. System integrators DO NOT sell “licenses” but skills and know-how FOSS as a competitive lever Cost reduction Flexibility Innovation Source code availability Independence from software vendors Focus on skills and knowledge share Waste of money/time/effort reduction Focus on results Suistainable growth INTEGRATOR
  • 16. COMPETENCES AND SERVICES Development and management of open source projects and solutions: business intelligence, SOA/BPM, digital libraries, service-centric systems, quality, grid and cloud computing, big data, future internet Certified professional competences on third-parties open source solutions in the infrastructures and applications domain Software selection and support services delivered to enterprises adopting open source solutions and components Technical and professional services supporting Engineering Group’s and third-party’s solutions Migration of existing infrastructures to open source solutions, according to specific assessment, test and benchmark methods, risk management and start-up of pilot projects.
  • 19. 2001 Java framework 2004 2005 2006 2007 2008-09 2010 eBPM eBAM …
  • 20. A comprehensive business intelligence suite Innovative themes and solutions 100% open source software forever user-oriented, flexible and scalable
  • 21.
  • 22. Testimonials “Since 2010 we have been using SpagoBI suite in the research and scientific domain, to improve our data quality and key performance indicator management. […]” - INRIA (Institut national de recherche en informatique et en automatique), France “It's great to see such a massive application in the open source arena. Looks like a lot of effort has gone in the development of it.” - Software architect for a global provider of integrated software solutions Users Chi la supporta Italia Belgio Francia Brasile USA, CA Brasile Colombia Cina Australia
  • 23. Cloud Big Data Future Internet Privacy/Security INNOVATOR
  • 24. Networks and behaviors dynamism Complete re-desing of IT processes New approaches for information management A new way to acquire technology
  • 25. from profit-based to value-based economic models Value-chain Upstream flow of added value Vendor-buyer relationships Quantitative rationale Network/Ecosystem Value-added sharing Coopetition relationships Qualitative and quantitative rationale Efficiency – Differentiation – Customer relations Network externalities source: OW2, Cédric Thomas, 2008
  • 26. Enterprises End users Developers Integrators Service providers Network aggregators ECOLOGY OF VALUE Community and Network coexistence
  • 27. PRODUCT-CENTRIC PROJECT-CENTRIC dual-licensing/open-core Sale of software licence Software rights locked in services pure open source No licensing fees Software rights separated from services
  • 28. Users expects market-ready offerings i.e.: code complemented by: packaging services, training, maintenance, support, etc. Users want a full business proposal, not just bare code. Code is only a fraction of the software value-chain that delivers market-ready offerings Source: OW2, Cédric Thomas, 2014
  • 29. Source: OW2, Cédric Thomas, 2014
  • 30. From VUCA to SuperVUCA Saatchi Saatchi CEO Kevin Roberts
  • 31. 31 OPEN SOURCE HAS NOT INTRINSIC VALUE PER SE Prepare the environment and build the ecosystem Stimulate creativity Help bring innovation into market Deliver market-ready offerings Measure, assess, and value the results LET’S MAKE IT HAPPEN! We don’t need a prescriptive approach to innovation, from design to release, but a pro-active approach in order to feed and stimulate the proper digitalization of the world, providing everyone with new VALUE, promoting PARTICIPATION by using our INFLUENCE. We really need smart people, smart rules, smart education!
  • 33. 33