Axel Sierau has worked in sports marketing and merchandising since the 1990s. He has lectured on topics related to sports economics, marketing, and event management. Sierau played handball from a young age and has coached university teams. Merchandising originated with branded merchandise like Mickey Mouse in the 1960s and soccer scarves in England. It grew in the 1980s as Manchester United pioneered branded merchandise strategies. Now every professional sports club has a merchandising program. Co-creation involves fans in the creation and sharing of brand value through emotional connections to their teams. It is based on principles of service-dominant logic where customers co-create value through resource integration.
The document discusses the digital media landscape for sports clubs and organizations. It provides an overview of RESULT Sports' digital sports magazine and conferences that bring together industry executives. Social media is transforming from one-way communication to direct dialogue with fans and sponsors. Monitoring key digital metrics is important for strategy, content, and monetization efforts. Successful digital transformation requires understanding fan value, internationalization, and generating new revenue streams from platforms like mobile and social media.
This document outlines a magazine about the history of Watford Football Club. It details the purpose of informing fans about the club's history and inspiring young people in Hertfordshire. It discusses the magazine genre, target audience of Watford fans and local youth ages 10-15, and plans for yellow and black color scheme with white font. The content will include the club's history, player stats and interviews. Distribution methods include local shops, online platforms like Instagram, and marketing through social media.
FootballMeetingPoint.com is a platform for amateur football players to connect with others who enjoy playing football. It aims to address the large potential audience of football fans in Switzerland who lack opportunities to play outside of organized clubs and schools. The service will allow users to create their own football teams, search for opponents, and manage their football activities online and offline. It intends to capitalize on the popularity of football and upcoming 2010 World Cup to build a large network of players and monetize through online retail and organizing tournaments.
Cameron Watters proposes producing a football magazine aimed at readers aged 16-24 in the North East of England. The magazine will focus on North East football clubs and leagues, and generate revenue through local advertising. Market research shows strong interest in football across the region, with over 130,000 total stadium seats for the top three North East clubs. Mockups of the magazine layout use imagery and fonts to appeal to the target demographic. Financial projections estimate over £11,000 monthly profit from a weekly published magazine.
Cameron Watters proposes producing a football magazine aimed at readers aged 16-24 in the North East of England. The magazine will focus on North East football clubs and leagues, and generate revenue through local advertising. Market research shows strong interest in football across the region, with over 130,000 total stadium seats for the top three North East clubs. Mockups of the magazine layout use imagery and fonts to appeal to the target demographic. Financial projections estimate over £11,000 monthly profit from a weekly published magazine.
This document provides an analysis of Manchester United as a sports brand using the CBBE model. It discusses how sports brands differ from traditional brands in their ability to create brand loyalty among fans. Manchester United is presented as a truly global sports brand with a multi-cultured team, strategic alliances, and fans around the world. The brand strategy focuses on football success, increasing the fan base through loyalty and affinity, and monetizing the fan base through merchandise, media, and other commercial activities.
The document discusses the digital media landscape for sports clubs and organizations. It provides an overview of RESULT Sports' digital sports magazine and conferences that bring together industry executives. Social media is transforming from one-way communication to direct dialogue with fans and sponsors. Monitoring key digital metrics is important for strategy, content, and monetization efforts. Successful digital transformation requires understanding fan value, internationalization, and generating new revenue streams from platforms like mobile and social media.
This document outlines a magazine about the history of Watford Football Club. It details the purpose of informing fans about the club's history and inspiring young people in Hertfordshire. It discusses the magazine genre, target audience of Watford fans and local youth ages 10-15, and plans for yellow and black color scheme with white font. The content will include the club's history, player stats and interviews. Distribution methods include local shops, online platforms like Instagram, and marketing through social media.
FootballMeetingPoint.com is a platform for amateur football players to connect with others who enjoy playing football. It aims to address the large potential audience of football fans in Switzerland who lack opportunities to play outside of organized clubs and schools. The service will allow users to create their own football teams, search for opponents, and manage their football activities online and offline. It intends to capitalize on the popularity of football and upcoming 2010 World Cup to build a large network of players and monetize through online retail and organizing tournaments.
Cameron Watters proposes producing a football magazine aimed at readers aged 16-24 in the North East of England. The magazine will focus on North East football clubs and leagues, and generate revenue through local advertising. Market research shows strong interest in football across the region, with over 130,000 total stadium seats for the top three North East clubs. Mockups of the magazine layout use imagery and fonts to appeal to the target demographic. Financial projections estimate over £11,000 monthly profit from a weekly published magazine.
Cameron Watters proposes producing a football magazine aimed at readers aged 16-24 in the North East of England. The magazine will focus on North East football clubs and leagues, and generate revenue through local advertising. Market research shows strong interest in football across the region, with over 130,000 total stadium seats for the top three North East clubs. Mockups of the magazine layout use imagery and fonts to appeal to the target demographic. Financial projections estimate over £11,000 monthly profit from a weekly published magazine.
This document provides an analysis of Manchester United as a sports brand using the CBBE model. It discusses how sports brands differ from traditional brands in their ability to create brand loyalty among fans. Manchester United is presented as a truly global sports brand with a multi-cultured team, strategic alliances, and fans around the world. The brand strategy focuses on football success, increasing the fan base through loyalty and affinity, and monetizing the fan base through merchandise, media, and other commercial activities.
James Lambie proposes a new football magazine called "Your Local Football Report" targeting 16-25 year olds in the North East of England. He conducted research on the target audience and genre, and created mockups of sample pages. The magazine will focus on local grassroots football and include match reports, lifestyle advice, and interviews. It will be funded through sales and advertising. Lambie believes there is a gap in the market for a magazine specifically about football in the North East.
The document summarizes a proposed online platform called FootballMeetingPoint.ch that aims to connect amateur football players. It discusses the large potential audience for football in countries like Russia, and how the platform would allow users to form teams, find opponents, and manage their football activities. The platform could generate revenue through online shops and sponsorships. It outlines the organizational structure and job roles needed to operate the platform.
Rodrigo Rivellino discusses how sports marketing can help brands sell products and services. He notes that while some sports properties like the Super Bowl and Olympics have extremely valuable brands, there are also opportunities in niche sports events. To leverage a niche sports event as a marketing opportunity, brands should see the event as a product, develop a business plan, search for partnership opportunities, and work to attract both audiences and media coverage to the event. Rivellino provides the example of how his company, A.O.I.H.S., commercializes and markets a horse show event to generate $15 million in media coverage and sell all sponsorship opportunities.
The document compares the business models of German football clubs FC Bayern Munich and Borussia Dortmund. FC Bayern Munich's model involves buying the best players from other clubs and having an expensive star-studded team, which is very successful but also costly and does not make them popular with other clubs. In contrast, Borussia Dortmund's model focuses on developing their own talented youth players, offering attractive attacking football, and having a sustainable cost structure, though it risks appearing silly if unsuccessful.
The document describes the conventions used in the creation of a magazine product. It discusses using a black and white color scheme to appeal to the target audience. Inspiration was drawn from other magazines' mastheads, slogans, and use of images and fonts to create a unique but recognizable house style. Conventions like pull quotes, captions, and structured layouts were employed to be consistent with real media products. The magazine challenges conventions by focusing solely on regional sports content for an older demographic.
Manchester Futsal Club is one of England's leading futsal clubs that has won trophies and includes international players. The club aims to establish itself as the top futsal club in England, compete internationally, develop youth players, and make Manchester known for futsal. The club offers sponsorship packages for local businesses, with benefits including branding, tickets, and promotion through the club's online networks and events.
In what ways does your media product use, develop or challenge forms and conv...chloreadx
The document discusses how a media product called "Leeds Life" magazine uses conventions of real media products to make it look professional and attract its target audience. It summarizes the key conventions used in the magazine's masthead, main image, puffs, coverlines, contents page, double page spread, billboard, and website. These conventions include using trademark fonts, colors and layouts similar to other magazines like NME and Empire to create an identifiable brand. Photos, headlines and incentives are also used conventionally to attract readers and match the genres represented. While some conventions are followed strictly, the double page spread is less conventional by including multiple smaller images rather than one large photo.
Carat sponsorship recommendations doc for dubai sports council gregory bolle ...Grégory Bolle
This document provides recommendations for improving the marketing policies of football clubs in Dubai. It identifies three main scopes of work: improving relationships between clubs and fans, clubs and venues, and clubs and the United Arab Emirates Football League (UFL). For each scope, it recommends developing strategic multi-year marketing plans with priorities identified for years 1, 3, and 5. Priorities for year 1 include developing brand equity with hardcore fans, increasing promotional efforts to attract new ticket buyers, and creating customer databases to facilitate targeted marketing campaigns.
Football meetingpoint is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all. We wanted to have a place where football fans could meet, so we came up with one.
How do marketers perceive fan engagement, how do fans and brands benefit from it? AUTHENTICITY, LOYALTY and DIALOGUE are attributes often mentioned.
Build your own opinion and share any best practices with the author.
The document discusses pre-production for various types of projects. It provides examples of paperwork that may be required during the pre-production phase for print productions, moving image, video games, and audio productions. This includes items like risk assessments, storyboards, budgets, and production schedules. The document also provides advice on creating a style sheet, color schemes, and storyboards to help plan the visual elements of a project before production begins. Pre-production planning is presented as an important step to ensure a smooth production process.
Mighty Inc FINAL FINAL FINAL presentationWill Harris
The document summarizes a marketing campaign created by Mighty Inc. for the University Club of Orlando. The campaign aims to rebrand the club's image and attract younger members. Key elements include research on industry trends and the target audience, a branding strategy focused on the club's philanthropic work, and a multi-channel creative execution plan utilizing advertising, public relations, and social media. The proposed two-year media plan aims to expose 40% of the target market to the club through various outlets with a frequency of four times on average.
Football fan base growth strategy by e nitiate integrated solutionseNitiate
This document presents a fan base growth proposal for Bloemfontein Celtics football club. It outlines a two-step strategy: 1) Consolidation over 1-2 years through improved performances, social campaigns, fan engagement and communications; and 2) Expansion into key regions from year 2 onward. Key elements include leveraging all platforms to activate fans, running social responsibility initiatives, and outsourcing the fan base business to a partner to develop the supporter database and monetize it through merchandise and sponsorships. Roll-out would start with assessing the current status by end of December and providing recommendations by mid-January.
FC Bayern Munich is a German soccer club based in Munich that plays in the Bundesliga. Bayern has a long history of success, having won numerous national titles and trophies since the early 20th century. While Bayern already has a large, loyal fan base, the club sees opportunities to grow its fan base further, such as among fans in the Untapped Midwest US market. Bayern's objectives are to increase merchandise and ticket sales both short-term within Munich and long-term in the US by promoting its rich history and tradition to new fans.
DNS Business Development Workshop
Course Overview This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry. The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course. The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
The document discusses strategies for creating destinations where people want to be through place branding and exceptional customer experiences. It provides examples of projects that delivered on this promise, such as transforming a sterile site into a community hub (Kaleidoscope) and leveraging the name power of an iconic brand (OZ). The changing consumer landscape and rise of social media are also addressed as both a challenge and opportunity to engage customers in new ways.
Sports clubs, at all levels need to be better run and more welcoming if they are to survive and indeed grow. This presentation is from Sports Marketing Network's workshop on how to make your sports clubs vibrant, visible and viable. 2,000 clubs across Britain have particpated in one these workshops
This document provides an overview of Facebook ads training. It discusses segmenting audiences into cold, warm and hot based on their place in the buyer's journey. Common mistakes like using the wrong campaign objectives are outlined, as well as consequences like ads not working. The training recommends providing value to audiences without immediate calls to action, then gradually increasing engagement through micro-commitments and offers. Upcoming sessions will show how to target and build audiences using this formula. Homework involves starting audience setup and determining value propositions for each stage.
This document provides a creative brief for an advertising campaign for Adidas' Woven Tubular Runner shoe. The campaign aims to increase Adidas' brand preference over Nike among millennial males and enhance Adidas' image as a fashion brand. The Woven Tubular Runner will be positioned as fashionable yet comfortable. The campaign theme is "Weave Your Style. Weave Your Dream." and will use imagery to associate the shoe with fashion and lifestyle. A 30-second TV commercial and print ad will be created with a combined $320k budget.
Prezentare marketing handbalul romanesc aprilie 2016FRH
Marketingul trebuie sa se adapteze in functie de context. Daca in urma cu 18 luni handbalul romanesc reusea succese relativ minore pe plan sportiv, in luna decembrie am reusit sa castigam medalie de bronz. Focusul campaniilor de marketing s-a schimbat, atentia totala s-a indreptat catre Handbalul Sport National (comparativ cu Handbalul scoate dacul din tine)
James Lambie proposes a new football magazine called "Your Local Football Report" targeting 16-25 year olds in the North East of England. He conducted research on the target audience and genre, and created mockups of sample pages. The magazine will focus on local grassroots football and include match reports, lifestyle advice, and interviews. It will be funded through sales and advertising. Lambie believes there is a gap in the market for a magazine specifically about football in the North East.
The document summarizes a proposed online platform called FootballMeetingPoint.ch that aims to connect amateur football players. It discusses the large potential audience for football in countries like Russia, and how the platform would allow users to form teams, find opponents, and manage their football activities. The platform could generate revenue through online shops and sponsorships. It outlines the organizational structure and job roles needed to operate the platform.
Rodrigo Rivellino discusses how sports marketing can help brands sell products and services. He notes that while some sports properties like the Super Bowl and Olympics have extremely valuable brands, there are also opportunities in niche sports events. To leverage a niche sports event as a marketing opportunity, brands should see the event as a product, develop a business plan, search for partnership opportunities, and work to attract both audiences and media coverage to the event. Rivellino provides the example of how his company, A.O.I.H.S., commercializes and markets a horse show event to generate $15 million in media coverage and sell all sponsorship opportunities.
The document compares the business models of German football clubs FC Bayern Munich and Borussia Dortmund. FC Bayern Munich's model involves buying the best players from other clubs and having an expensive star-studded team, which is very successful but also costly and does not make them popular with other clubs. In contrast, Borussia Dortmund's model focuses on developing their own talented youth players, offering attractive attacking football, and having a sustainable cost structure, though it risks appearing silly if unsuccessful.
The document describes the conventions used in the creation of a magazine product. It discusses using a black and white color scheme to appeal to the target audience. Inspiration was drawn from other magazines' mastheads, slogans, and use of images and fonts to create a unique but recognizable house style. Conventions like pull quotes, captions, and structured layouts were employed to be consistent with real media products. The magazine challenges conventions by focusing solely on regional sports content for an older demographic.
Manchester Futsal Club is one of England's leading futsal clubs that has won trophies and includes international players. The club aims to establish itself as the top futsal club in England, compete internationally, develop youth players, and make Manchester known for futsal. The club offers sponsorship packages for local businesses, with benefits including branding, tickets, and promotion through the club's online networks and events.
In what ways does your media product use, develop or challenge forms and conv...chloreadx
The document discusses how a media product called "Leeds Life" magazine uses conventions of real media products to make it look professional and attract its target audience. It summarizes the key conventions used in the magazine's masthead, main image, puffs, coverlines, contents page, double page spread, billboard, and website. These conventions include using trademark fonts, colors and layouts similar to other magazines like NME and Empire to create an identifiable brand. Photos, headlines and incentives are also used conventionally to attract readers and match the genres represented. While some conventions are followed strictly, the double page spread is less conventional by including multiple smaller images rather than one large photo.
Carat sponsorship recommendations doc for dubai sports council gregory bolle ...Grégory Bolle
This document provides recommendations for improving the marketing policies of football clubs in Dubai. It identifies three main scopes of work: improving relationships between clubs and fans, clubs and venues, and clubs and the United Arab Emirates Football League (UFL). For each scope, it recommends developing strategic multi-year marketing plans with priorities identified for years 1, 3, and 5. Priorities for year 1 include developing brand equity with hardcore fans, increasing promotional efforts to attract new ticket buyers, and creating customer databases to facilitate targeted marketing campaigns.
Football meetingpoint is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all. We wanted to have a place where football fans could meet, so we came up with one.
How do marketers perceive fan engagement, how do fans and brands benefit from it? AUTHENTICITY, LOYALTY and DIALOGUE are attributes often mentioned.
Build your own opinion and share any best practices with the author.
The document discusses pre-production for various types of projects. It provides examples of paperwork that may be required during the pre-production phase for print productions, moving image, video games, and audio productions. This includes items like risk assessments, storyboards, budgets, and production schedules. The document also provides advice on creating a style sheet, color schemes, and storyboards to help plan the visual elements of a project before production begins. Pre-production planning is presented as an important step to ensure a smooth production process.
Mighty Inc FINAL FINAL FINAL presentationWill Harris
The document summarizes a marketing campaign created by Mighty Inc. for the University Club of Orlando. The campaign aims to rebrand the club's image and attract younger members. Key elements include research on industry trends and the target audience, a branding strategy focused on the club's philanthropic work, and a multi-channel creative execution plan utilizing advertising, public relations, and social media. The proposed two-year media plan aims to expose 40% of the target market to the club through various outlets with a frequency of four times on average.
Football fan base growth strategy by e nitiate integrated solutionseNitiate
This document presents a fan base growth proposal for Bloemfontein Celtics football club. It outlines a two-step strategy: 1) Consolidation over 1-2 years through improved performances, social campaigns, fan engagement and communications; and 2) Expansion into key regions from year 2 onward. Key elements include leveraging all platforms to activate fans, running social responsibility initiatives, and outsourcing the fan base business to a partner to develop the supporter database and monetize it through merchandise and sponsorships. Roll-out would start with assessing the current status by end of December and providing recommendations by mid-January.
FC Bayern Munich is a German soccer club based in Munich that plays in the Bundesliga. Bayern has a long history of success, having won numerous national titles and trophies since the early 20th century. While Bayern already has a large, loyal fan base, the club sees opportunities to grow its fan base further, such as among fans in the Untapped Midwest US market. Bayern's objectives are to increase merchandise and ticket sales both short-term within Munich and long-term in the US by promoting its rich history and tradition to new fans.
DNS Business Development Workshop
Course Overview This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry. The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course. The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
The document discusses strategies for creating destinations where people want to be through place branding and exceptional customer experiences. It provides examples of projects that delivered on this promise, such as transforming a sterile site into a community hub (Kaleidoscope) and leveraging the name power of an iconic brand (OZ). The changing consumer landscape and rise of social media are also addressed as both a challenge and opportunity to engage customers in new ways.
Sports clubs, at all levels need to be better run and more welcoming if they are to survive and indeed grow. This presentation is from Sports Marketing Network's workshop on how to make your sports clubs vibrant, visible and viable. 2,000 clubs across Britain have particpated in one these workshops
This document provides an overview of Facebook ads training. It discusses segmenting audiences into cold, warm and hot based on their place in the buyer's journey. Common mistakes like using the wrong campaign objectives are outlined, as well as consequences like ads not working. The training recommends providing value to audiences without immediate calls to action, then gradually increasing engagement through micro-commitments and offers. Upcoming sessions will show how to target and build audiences using this formula. Homework involves starting audience setup and determining value propositions for each stage.
This document provides a creative brief for an advertising campaign for Adidas' Woven Tubular Runner shoe. The campaign aims to increase Adidas' brand preference over Nike among millennial males and enhance Adidas' image as a fashion brand. The Woven Tubular Runner will be positioned as fashionable yet comfortable. The campaign theme is "Weave Your Style. Weave Your Dream." and will use imagery to associate the shoe with fashion and lifestyle. A 30-second TV commercial and print ad will be created with a combined $320k budget.
Prezentare marketing handbalul romanesc aprilie 2016FRH
Marketingul trebuie sa se adapteze in functie de context. Daca in urma cu 18 luni handbalul romanesc reusea succese relativ minore pe plan sportiv, in luna decembrie am reusit sa castigam medalie de bronz. Focusul campaniilor de marketing s-a schimbat, atentia totala s-a indreptat catre Handbalul Sport National (comparativ cu Handbalul scoate dacul din tine)
In 2015, Romanian handball saw great success across multiple national teams. 29% of Romanians follow handball, an 8% increase from 2014. All Romanian national teams qualified for their respective final tournaments in 2015, with the women's youth team winning the European Championship and men's youth team eliminating Croatia and Slovenia. Handball games involving Romanian national teams saw record attendance and television viewership. The future of Romanian handball looks promising, with initiatives to engage youth and expand the fanbase.
2014 EHF Club Management Seminar, Cologne: EHF Media CommunicationsFRH
The document outlines the role and strategies of the European Handball Federation's Media and Communications department, including managing media at events, building relationships with journalists, and using various communication channels like social media to promote handball and tell the stories of the sport, players, and events. It also discusses the importance of engaging with media and fans to help grow interest in handball across Europe.
Idei de activari primite de la absolventii scolii ADC Romania 2015 (Art Directors Club).
ADC Romania 2015
Scoala de creatie ADC*RO raspunde nevoii de resurse din industria romaneasca de publicitate si se adreseaza in primul rand celor care vor sa lucreze in creatie, insa poate fi utila si pentru cei care vor sa devina strategi sau accounti intr-o agentie, pentru a-i ajuta sa inteleaga mai bine ce face creatia.
DESPRE ADC*RO
Ce isi propune Scoala ADC*RO?
Sa formeze o generatie de tineri ambitiosi, talentati si disciplinati
Sa determine o schimbare de mentalitate, care va duce la crearea unui mediu sanatos competitiv in domeniul creativ
Sa deschida o usa catre industria de publicitate pentru cei care isi doresc sa lucreze in domeniu
Sa devina un punct de reper pentru nivelul de pregatire al tinerilor din industrie
Scoala se adreseaza atat studentilor, celor care nu lucreaza in publicitate, cat si celor care deja lucreaza, dar vor sa se perfectioneze, fie ei creativi, accounti, strategi sau producatori. Practic scoala este deschisa tuturor celor cu varsta peste 18 ani, care sunt pasionati de publicitate si au aptitudini creative.
2015 EHF Club Management Seminar, Cologne: Match fixing dual careerFRH
Simon Friis is a former handball player who is now a lawyer and player advisor. He discusses matchfixing in handball and how education can help fix this problem. A survey of team visits found that 74% of players bet more than twice a week and 76% bet on their own sport. Only 3% said they would be more careful about insider information in the future. Dual careers are important for players' unions to focus on, to help players build a life after sports. Many former NFL and NBA players go bankrupt shortly after retiring due to a lack of financial planning for their post-career lives.
2015 EHF Club Management Seminar, Cologne: The economic importance of a handb...FRH
The document discusses the methodology and results of economic impact studies of sports clubs. It presents the methodology used, including data collection from interviews and official statistics, defining the scope and effects included. Key aspects measured are the primary economic impact from matchday spectator spending and club payment flows within a region. Case studies are presented on the economic impact of a handball club on Rhineland-Palatinate and the city of Neuwied, as well as results from a football club, 1. FC Kaiserslautern, on its home region. The total estimated economic impact on Rhineland-Palatinate was €16.5 million and Kaiserslautern was €25.8 million for a
This document discusses using new technologies to enhance the fan experience at handball events. It begins with an overview and reference case study of the 2015 FIS Nordic World Ski Championships. Potential ideas for the European Handball Federation (EHF) are then presented, including capturing high frequency player data, developing applications to visualize performance metrics, and using sensors to analyze players' movements and biometrics. Finally, use cases are outlined to engage various stakeholders like fans, coaches, athletes and sponsors. The document concludes with an open discussion on next steps, including a current assignment focusing on the Swedish Open handball tournament in Båstad.
2015 EHF Club Management Seminar, Cologne: The Digital FanFRH
O segmentare a publicului din punct de vedere al consumului de sport. Numele segmentelor identificate vorbesc de la sine: Connection, Trend positive, Game expert, Armchair, Busy, Cynic, Disengaged.
Prezentare tinuta de Stephan Schröder.
The document discusses the role and challenges of the EHF Media and Communications Department. It notes that the department must acquire new skills and ways of communicating to engage audiences through new channels. The department also needs to communicate in a more human and less corporate manner. The overall challenge is for the department to adapt to changing media landscapes and keep handball exciting for audiences.
Prezentare studenti Universitatea Transilvania (2014)FRH
Cateva idei de comunicare pentru handbalul romanesc de la studentii de la Universitatea Transilvania din Brasov. Favorita noastra:
"Prim plan cu un dac reprezentativ, care dă cu toiagul cu lupul în vârf, de pământ, iar din laterale se ridică personalități reprezentative ale handbalului.
Din distincțiile pe care le poartă cu ei (medalii, trofee etc), aurul se adună deasupra. Se schimbă fundalul cu unul negru, în care apar doar culorile roșu și albastru, iar între ele este presărat acel aur, formând culoarea galbenă, adică tricolorul, asemenea echipamentului care se dorește a fi introdus pentru handbaliști)."
Principala provocare: bugetul de productie.
Students Presentation - Activations Ideas for the Romanian HandballFRH
The document outlines plans for a marketing campaign including increasing social media followers, publishing articles, and holding workshops. It discusses using hashtags, influencers, and live broadcasts at a key game in June to promote national pride and inspire people with the message "There is a Dacian in each of us". The campaign aims to get more people interested in their Dacian heritage and history.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
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Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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3. Career For-Profit:
since 07/13 Foundation “memory of city”, projectmanagement&fundraising – cause of collapsed archive of Cologne in 2009
since 06/13 lecturer at IST Management University: Sporteconomics Basics, Merchandising
some facts
since 06/13 lecturer at IST Management University: Sporteconomics Basics, Merchandising
since 11/12 lecturer at DSA - Deutsche Sportmanagement Akademie: CSR in Sports, Teammanagement
since 10/12 lecturer at IBA-University of Cooperative Education: sports-facility-management, strategic
marketing, Sport-Event-Management
since 08/12 founder of “Marketing Minds” agency for marketing support in sports and more industries
since 11/12 lecturer at IST Studieninstitut: Eventmanagement;
since 06/12 founder of “Eventköpfe” event-agency for organizing (sport-)events
since 03/12 lecturer for sponsoring at Macromedia University for Media and Communiation (MHMK) Cologne
11/08-12/13 initiator and co-founder of entrepreneurship „Sport Meets Charity“ www.SportMeetsCharity.de
since 04/98 project manager (events, sponsoring and pr)
some references: German Sport University Cologne, Microsoft Deutschland AG, SC Bayer 05 Uerdingen e.V.,
Schwarz Pharma Deutschland AG, Sanol GmbH, UCB Pharma GmbH, Jaguar and Land RoverSchwarz Pharma Deutschland AG, Sanol GmbH, UCB Pharma GmbH, Jaguar and Land Rover
Deutschland,
05/95 – 05/08 member of the Institute of Sport Economics and Sport Management of German Sport University
Cologne
4. some facts
Merchandising - the club – fan connection - Fans co-create
Career Non-Profit:
Since 2012 member of advisory board of “SportTreff”-Networking platform and foundation
Since 2012 member of advisory board of “German Sportmanagement Academy” DSA
Since 2008 member of advisory board of “Cube Sports” exercise and motion offer for kids
Since 10/01 founding member and vice-chair (finance) of alumni club of Sport Economics &Since 10/01 founding member and vice-chair (finance) of alumni club of Sport Economics &
Sport Management of German Sport University Cologne
5. some facts
Career in Handball:
2015/16 4th league – TV „Jahn“ Köln-Wahn
2014/15 5th league – same club like 1993 – TV “Jahn” Köln-Wahn
Merchandising - the club – fan connection - Fans co-create
2014/15 5th league – same club like 1993 – TV “Jahn” Köln-Wahn
2010 German Championships in University-Handball, third place (coach)
2010 European Championships of Universities, forth place (coach)
2009 German Champion in University-Handball (coach)
2008 European Championships of Universities, third place (player&caoch)
2006 German Champion in University-Handball (player&coach)
2002 Coach B-Lizenz (incl. 2nd league)
06/95 – 12/07 Handball chairman of University of Cologne and German Sport University
Cologne
1997 – 2007 3rd league1997 – 2007 3rd league
1993 – 1997 coach Kai Wandschneider (meanwhile he is coach1st league Wetzlar)
1990 4th league (goalkeeper)
1977 Started playing handball in Dannenberg (goalkeeper and more)
6. Merchandising. What is it?
Merchandising - the club – fan connection - Fans co-create
Question to all.
7. Merchandising. What is it?
Merchandising - the club – fan connection - Fans co-create
Definition
According to American Marketing Association, merchandising encompasses
"planning involved in marketing the right merchandise or service at the right
The activity of promoting the sale of goods at retail.
"planning involved in marketing the right merchandise or service at the right
place, at the right time, in the right quantities, and at the right price."
8. Merchandising. What is it?
Merchandising - the club – fan connection - Fans co-create
Definition
Primary good – sport – handball
Subsidiary good – merchandising products to support the primary good
9. Merchandising. Where and when did it
started?
Merchandising - the club – fan connection - Fans co-create
started?
Question to all.
10. Every team has about 500 articles in his line of
merchandise.
Merchandising - the club – fan connection - Fans co-create
merchandise.
MickeyMouse in 1960th.
Almost at same time football scarfs in english
stadions
11. Merchandising - the club – fan connection - Fans co-create
Fans von Nottingham Forest 1959: Man beachte die Transparente oben und den Fanschal (untere Reihe, Mitte)., Quelle: http://www.news.de/sport/855372884/bundesliga-merchandising-die-geschichte-der-fussball-fanartikel/1/
12. Mid 1980th Manchester United was pioneer.
With beginning of premier league 1992 every
club, professionell merchanising concept.
Merchandising - the club – fan connection - Fans co-create
club, professionell merchanising concept.
Uli Hoeneß – FC Bayern München
Since 2001 restructured and growing
Football, in Germany last year about 250 Mio. €
sales volume in merchandising over all 36
teams of 1st and 2nd league.teams of 1st and 2nd league.
Switch to handball …
14. Merchandising - the club – fan connection - Fans co-create
1. SPONSORs Merchandising Summit Nov. 2008
Mark Schober TOYOTA Handball Bundesliga
„Merchandising and Licencing in HBL –
Status Quo and visions“
29. Co-Creation. What is it?
Merchandising - the club – fan connection - Fans co-create
Question to all.
30. Co-Creation.
"Tell me, I'll forget. Show me, I'll remember.
Merchandising - the club – fan connection - Fans co-create
"Tell me, I'll forget. Show me, I'll remember.
Involve me, I'll understand"
Fans identify with their club
Fans relate to their team
Fans are proud, they are emotionalFans are proud, they are emotional
Fans are your club-ambassadors
31. SDL – Service dominant logic
Vargo and Lusch 2004 „Evolving to a New
Merchandising - the club – fan connection - Fans co-create
Vargo and Lusch 2004 „Evolving to a New
Dominant Logic for Marketing“
10 foundational principles
32. 1. Service is the Foundational basis of exchange
2. Indirect exchange masks the fundamental basis of exchange
3. Goods are a distribution mechanism for
Merchandising - the club – fan connection - Fans co-create
3. Goods are a distribution mechanism for
4. Operant resources are the fundamental source of competitive
advantage
5. All economies are service economies
6. The customer is always a co-creator of value
7. The enterprise cannot deliver value, but only offer value propositions
8. A service-centered view is inherently customer oriented and relational
9. All social and economic actors are resource integrators
10.Value is always uniquely and phenomenologically determined by the10.Value is always uniquely and phenomenologically determined by the
beneficiary
39. Merchandising - the club – fan connection - Fans co-create
http://www.welt.de/sport/fussball/article133833048/Der-voellig-beknackte-Werbespot-des-1-FC-Koeln.html
Cologne Carnival
40. Merchandising - the club – fan connection - Fans co-create
Some facts of 2013:
1100 shirts in first 2 days sold, all 5000 after 4 days.1100 shirts in first 2 days sold, all 5000 after 4 days.
Negativ: Higher price 89,95 € (69,95€), because of higher costs in special
production, smaler edition, different quality to season shirt packaging, first sell just
for club-members, 10% discount for them;
Positiv: shirt will not depriciate over the next years, cause of limited edition, it was
for the fans because the club identified a demand for this special edition, many
buyers want to give it away as a present;
50. Merchandising - the club – fan connection - Fans co-create
Know your target group
May be LOHAS (Lifestyle of Health and Sustainability)May be LOHAS (Lifestyle of Health and Sustainability)
May be families
Where they are from
Sustainability – your products should have some international seals (no childwork,
less polution, social rights,etc…)
Corporate Social Responsibility – CSR platform
Good Citizenship – being aGood Citizenship – being a
51. Merchandising - the club – fan connection - Fans co-create
e.g. calendar
Kindergarten, preschool or school
Let them paint your club/team (image) on pice of paperLet them paint your club/team (image) on pice of paper
Make a competition
First thing you will recieve a feedback of your image in your community
Best thing at least you will recieve 12 slides you can combine to calendar
and sell it
May be for a social project – kids, may be health support in holiday camps
of your club
You can sell with a social coin / EURO extra for this project
Parents an other family members will be interessted
Media will be interesseted, searching for interessting content
53. Merchandising - the club – fan connection - Fans co-create
Take Home Messages:
1. Small line of merchandise is just enough1. Small line of merchandise is just enough
2. Let your fans develop your articles, at least ask them
what they want
3. Know your target group
4. Study your fans, what do they consume beside your
arena/events
5. Be a first (technique) adopter / trends5. Be a first (technique) adopter / trends
6. Earn money is ok, but do not do it just because of that
7. Think about your distribution, f.e. digital
54. Many thanks for your attention!
Merchandising - the club – fan connection - Fans co-create
Axel Sierau
Marketing Minds – concepts and more
Euskirchener Str. 14 - 50937 Köln
sierau@marketing-minds.de
Phone1: +49 221 97135717Phone1: +49 221 97135717
Phone2: +49 177 4459 170