In 2015, Romanian handball saw great success across multiple national teams. 29% of Romanians follow handball, an 8% increase from 2014. All Romanian national teams qualified for their respective final tournaments in 2015, with the women's youth team winning the European Championship and men's youth team eliminating Croatia and Slovenia. Handball games involving Romanian national teams saw record attendance and television viewership. The future of Romanian handball looks promising, with initiatives to engage youth and expand the fanbase.

1. The Romanian
Handball

2. 29% of Romanians
declare they follow handball
+8% vs . 2014
Source: SNA 2015

3. 42% 35% 29%
Read, watch or play it

4. In 2015,
ALLnational teams involved,
QUALIFIED to the final tournaments

5. Women – Senior
Qualified to the World Championship
Denmark, December 2015
Eliminated the Vice-World Champions: Serbia

7. Women – Youth
Qualified to the European Championship
Spain, July 2015
Go as the World Champions to fight for medals

8. Men – Youth (U21)
Qualified to the World Championship
Brazil, July 2015
Eliminated:
- the Vice-World Champions: Croatia
- The World Championship Semi-Finalist: Slov
enia

9. Women – Juniors (U17)
Qualified to the European Championship
Macedonia, August 2015

10. Men – Senior
Qualified to the next round of the qualifying pha
se of the World Championship
Eliminated: Italy and Kosovo

12. THE ONLY TEAM SPORTS
IN ROMANIA TO
CONSTANTLY QUALIFY TO
FINAL TOURNAMENTS &
FIGHT FOR MEDALS

13. THE ONLY NATION
IN THE WORLD THAT
HAD BEEN TO ALL
THE WOMEN WCs

15. HC Odorheiul Secuiesc won the Challenge Cup 2015

16. HC Baia Mare played the quarter finals of the
Champions League

17. 2015,
the year of the re-launch of the
Romanian Handball Brand

18. THE DREAM
To make Romanians proud with the
Romanian Handball

34. THE ROMANIAN HANDBALL SONG: Cu căciulile pe frunte

37. In 2015,
SOLD OUT
at all the games of the Romanian National Teams
(Senior/Youth/Junior; Women / Men)

40. Cluj-Napoca x 3
Turda x 2
Roman x 3
Resița x 1
Pitești x 3
+35 000 spectators

42. Fans attended also the away games

44. Highest number ever
of handball games live on TV

45. LIVE ON TV IN 2015:
MORE THAN 130 GAMES
INVOLVING ROMANIAN TEAMS

46. Highest number ever
of handball news on TV

47. More than 400 news on the major channels
Estimated worth: more than 600 000 euro

48. MASTER CLASS WITH
TOMAS RYDE
FOR THE ROMANIAN
JOURNALISTS & BLOGGERS

49. Very strong relationship with the core fan groups

52. Limited edition containing GOLD from the GOLD MEDALS
3 000 posters across the country)

56. Free travel & tickets to the Serbia – Romania game
for more than 200 fans

57. Very strong marketing campaigns to promote the
National Teams games

58. INTERNET, OUTDOOR & POSTER CAMPAIGN
TARGETING THE DEDICATED FANATICS

66. WoM & internet campaign
targeting the amateur
handball community

67. WoM & internet & poster
campaign targeting
the business community
SOLD OUT EVENT

68. Very strong CSR campaigns

69. MASTER CLASS WITH
TOMAS RYDE
(NATIONAL TEAM COACH)
FOR
THE ROMANIAN
SPORTS
HIGH-SCHOOL TEACHERS

70. SPECIAL PROJECTS WITH
ROMANIAN UNIVERSITIES
(CSR)

72. Live first hand the sports journalist
experience!

73. MATEI PSATTA
Social Media Director ILeo
LORAND (BOȚI) BALINT
Marketing Director FRH
CĂTĂLIN STRIBLEA
Jurnalist, blogger (www.striblea.ro)
MIRCEA TOMESCU
Brand & Comm Director BRD SOCIETE GENERALE

76. WORK ON THE MARKETING OF HANDBALL
Universitatea Transilvania Brasov
IAA, SNSPA Bucuresti & Olanda
Scoala AD*C Romania

78. VOLUNTEERING PROGRAMS
(CSR)

81. More than 150 young people
involved as volunteers

82. SPECIAL PROJECTS FOR FANS
WITH DISABILITIES
(CSR)

85. THE FIRST EVER
POSTER FOR
BLIND PEOPLE
MORE THAN
20 BLIND PEOPLE HAD BEEN I
N THE CROWD FOR THE
ROMANIA – SERBIA GAME

86. THE FIRST EVER
FAN T-SHIRTS
FOR
BLIND PEOPLE

90. INTERNAL COMMUNICATION BRD

93. NEXT ON THE ROMANIAN HANDBALL

94. Handball Events Handball & Education
Kids 3-7 y.o.
- First Color Book inspired from the Romanian
Handball History
Kids 10-14 y.o.
- Master Coach Sessions for sports teachers
with FRH Senior Coaches
- Handball balls in every school
Young 18-23 y.o.
- Special Project with Bucharest University to build
the first Romanian Robokeeper
- Young Reporters for the National Team
at Home Games
- Business Case Studies / working on the Handball
business for students studying business
- Conferences in Universities around
the country – the Marketing of Sports
Young Professionals
Sports Marketing Conference
Women World Championships (WC)
Denmark December 2015
- Objective: qualify to the Olympic Games
- In the group stage we play against Norway, Spain, Russia,
Kazakhstan, Costa Rica
Women European Championships Qualification (EC)
Objective: qualify
Trofeul Carpați 2016
Participation: top class teams
Women Youth EC
- Objective: medals
Women Junior EC
- Objective: medals
Men EC Qualifications
- Objective: top 12
Men WC Qualifications
- Objective: top 12
Men Youth WC (Brazil, July 2015)
- Objective: top 12
Romanian Handball Leagues (women & Men)
More than 200 games – more than 60% live on TV
- Women: one of the strongest in the world; CSM Bucharest,
HCM Baia Mare and Corona Brasov the strongest teams
- Men: strongest in the last 10 years with many foreign player
s involved; Dinamo Bucharest, Minaur Baia Mare,
CSM Bucharest, Odorheiul Secuiesc, HCM Constanta
Romanian Cup
Romanian Supercups
Handball & CSR
People with Disabilities
- Build a strong community of handball fans
Telefonul Copilului
- Special partnership to offer all the kids
playing handball a platform where they can
be heard, receive advices and counseling
in case they feel they need it

95. THE TEAM & THE PARTNERS

97. LORAND BALINT
Marketing Director – FRH
Managing Director – Leo Burnett Romania
CĂTĂLIN STRIBLEA
Journalist, blogger (www.striblea.ro)
VIOREL SAMOILĂ
Head of Design – FRH
Senior Art Director – Publicis
RALUCA PĂUN
Marketing Manager CEE – Strauss Group
ROXANA COZARU
Art Director – TBWA Romania
TIBERIU COMAN
Copywriter – TBWA Romania
Marketing Department

98. Brand Strategy, Ideas and creativity,
Social Media and Digital, Production,
Internal Communications
Public Relations services
Human Resources, Organizational Behavior,
Operations Management
Marketing Research services