The document outlines plans for a marketing campaign including increasing social media followers, publishing articles, and holding workshops. It discusses using hashtags, influencers, and live broadcasts at a key game in June to promote national pride and inspire people with the message "There is a Dacian in each of us". The campaign aims to get more people interested in their Dacian heritage and history.

1. WELCOME

2. BRIEFING
Keygame in June
Design volunteer t-shirt
Unknown success

3. Inspiration
Identification
“There is a Dacian in each of us”
DACIANS

4. OBJECTIVES
- FHR Facebook: 7.000 likes
- End 2015: an increase
- 30 articles
- 3 ambassadors per city
- Workshops

5. CONCEPT

6. #HASHDAC

7. PRE-GAME
- FAKE NEWS: PACK OF WOLVES
- BLOGGERS
- PRINTS
- ACTIVATION
- AIRTIME: TEASER
- CAGES & LIVE BROADCASTING

9. CAGES INSIDE STADIUM
IN-GAME

12. Partnership with schools:
SCHOOL OF WOLVES
AFTER-GAME

13. #HASHDAC