Sporting goods
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The document discusses perceptions of and trends related to the sporting goods industry. It finds that consumers typically define sporting goods broadly to include equipment for various sports and outdoor activities. Most consumers purchase sporting goods a few times per year from mass retailers rather than specialty stores. The document also notes that interactive displays could help consumers when shopping and that participation in sports tends to decrease with age.
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Similar to Sporting goods
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Throughout this quarter we have discussed topics relating to culture and communication such as selection, perception, and interpretation. Write a two-page paper on your experiences, decisions, and the conflicts that arise when you engage in the game, Inside Disaster: http://www.insidedisaster.com/experience/Main.html. This interactive experience takes you into the Haiti earthquake that happened in 2010. You will be describe your experiences as a gamer and turn in your paper discussing your gaming experience on Moodle by Saturday, February 18, 11 pm.
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Under Armour Current Situation
Current Financial Performance
18.1% increase net revenue over 2008, US$856,411,000
.71% decrease in gross margin in 2009 (attributed to liquidation of shoe inventory)
78% market share in the performance apparel clothing segment (UA created the segment)
94% of revenue generated from Canadian and domestic markets
Sports apparel industry down 4.3% as a whole due to recession
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Brand Mission:
“To make all athletes better through passion, science and the relentless pursuit of innovation.”
Objectives
Launch and establish a running shoe line to capture some of the $5 billion running shoe segment, and at least 3% of the $31 billion international branded footwear market
Strategies
Keep retail pricing aligned with competitors in apparel and foot wear
Policies
Strategic Managers
Board of Directors
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Natural Environment
Societal Environment
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Reebok is a sportswear company founded in England in 1895 that is now headquartered in Massachusetts. It produces sportswear and footwear and is owned by Adidas. Reebok aims to provide higher quality products at lower costs than competitors through broader product lines that appeal to consumers. Its product line includes shoes, apparel, sports equipment, exercise products, and personal grooming items. Reebok seeks to inspire athletes while maintaining high product standards and taking creative risks through its marketing.
Reebok
Reebok is a sportswear company founded in England in 1895 that is now headquartered in Massachusetts. It produces sportswear and footwear and is owned by Adidas. Reebok aims to provide higher quality products at lower costs than competitors through broader product lines that appeal to consumers. Its product line includes shoes, apparel, sports equipment, exercise products, and personal grooming items. Reebok seeks to inspire athletes while maintaining high product standards and taking creative risks through its marketing.
Unit 4 - The Sports Product
This document discusses key concepts regarding sport products and marketing. It explains that the core sport product is intangible and inconsistent. Marketers have little control over the core product and must focus on extensions. The core product consists of the game, players, equipment, and venue. Extensions are built around this and include novelties, personnel/process, tickets/materials, and the organization itself. Product managers must consider differentiation, development, positioning, and branding to be competitive in this industry.
Athletic Footwear Industry
The document provides an overview of the athletic footwear industry, including its history and key details about market size, growth rates, consumer demographics, purchasing habits, major competitors, and business strategies. It discusses how the industry has grown to $15.42 billion in sales by 2001, with top competitors being Nike, Adidas, Reebok, and New Balance. Generations X and Y represent the key consumer demographics, and running shoes remain the largest product segment by sales.
brand elements and how nike use brand elements.
The document discusses the key elements of the Nike brand including its name derived from the Greek goddess of victory, its iconic swoosh logo, use of famous athletes in advertising, and focus on the "Just Do It" slogan. It provides details on Nike's revenues, operations in India, and strategies for global growth including new store openings and investments in retail. However, it also notes Nike is closing some Indian stores as products are expensive for local customers.
Adidas (Case Study)
The document provides an overview of Adidas, including its history, leadership, financial details, product segments, and case study issues. Some key points:
- Adidas was founded in 1949 and has grown through acquisitions of companies like Salomon and Reebok. It reported $10 billion in net sales in 2008.
- The company has three product segments: Performance, Originals, and Lifestyle (Y3). Performance focuses on categories like running and football, while Originals and Lifestyle target lifestyle consumers.
- Case study issues include the company's reduced fortunes after changes in ownership, lack of advertising in the US, and opportunities to expand globally and identify new technology products.
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Adidas vs nike
Nike and Adidas are two of the largest sports brands in the world. Nike produces a wide range of sports equipment and apparel and was founded in the United States. Adidas was founded in Germany and also produces sports footwear, apparel and other accessories. Both companies use strategies like celebrity endorsements and innovative product designs. While Nike focuses on innovation, Adidas targets the football market. Financial data shows that Nike has higher net margins and earnings per share compared to Adidas.
Presentation on Marketing plan
Nike is one of the largest athletic shoe and apparel companies in the world that began in 1962. It focuses on designing high-quality running shoes and has established a large customer base globally through its products and marketing. Nike offers a wide range of footwear and apparel for multiple sports as well as everyday use. It utilizes a multifaceted marketing approach including product design, competitive pricing, widespread distribution channels, and high-profile promotional activities to remain successful.
Nike Coverage Report
The document provides an initiating coverage report on Nike Inc. by analysts from Temple University's Investment Association. It includes an overview of Nike's business segments, products, markets, and industry trends. The analysts see opportunities for growth in Nike's direct-to-consumer sales and believe the stock is undervalued relative to its peers based on financial metrics. However, they note risks such as economic trends, competition, and challenges executing their retail strategy.
Nike
The document provides information about working at Nike, including a description of Nike as a company that designs and markets athletic footwear, apparel, and equipment. It discusses the career path of a Senior Product Line Manager at Nike Running, including managing product lines and integrating with partners. Both hard skills like data analysis and soft skills like communication are important. The marketing process at Nike and advice for resumes and interviews is also summarized.
Adidas vs Nike
Nike and Adidas are two leading sports brands that compete globally. Both companies produce a wide range of sports equipment and apparel. Nike focuses on innovation and producing new products, while Adidas aims to be the global leader in sports goods. Financially, Nike has outperformed Adidas in recent years based on metrics like net margin and earnings per share. However, Adidas remains competitive through its multi-brand strategy and targeting various market segments. Overall, Nike's competitive advantage lies in its reputation for innovative, high-quality products.
Nike Initiating Coverage Report
This report analyzes Nike Inc. by four analysts from Temple University's Investment Association. It provides an overview of Nike's operations, financials, strategies, and risks. Nike generates most revenue from footwear but is growing its direct-to-consumer sales. The report recommends buying Nike due to its brand strength, growth in China, and potential for increased revenue and profits through expanding direct online sales and retail stores. However, risks include economic downturns, competition, and reliance on international suppliers.
Puma project(comp)
Puma is a major international sportswear manufacturer founded in Germany in 1948. It produces footwear, apparel, and accessories. Puma competes with major brands like Nike and Adidas and has strengthened its brand image through fashion-forward designs and celebrity partnerships. Puma aims to be the leading sports and lifestyle brand through innovation, qualitative growth, and fostering its values of passion, openness, self-belief, and entrepreneurship.
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Sporting goods
- 1. “ Sporting Goods ”
- 6. Frequency of Sporting Goods Purchases
- 15. 1. Brands in Sporting Goods
- 22. 2. Brand in Sporting Goods
- 26. Financial Information in millions of euros Year 2002 2003 2004 2005 2006 Sales 6.523 6.266 6.478 6.636 10.084 EBITDA 532 627 725 818 1098 Net result 208 260 314 382 483 Net debt 1498 946 594 551 2231
- 27. 3. Brand in Sporting Goods
- 31. Thanking you