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iSPIRT	–	Indian	So-ware	Product	Industry	Round	Table	is	a	non-profit	think	tank	formed	by	leading	prac@@oners	of	the	industry	
to	assist	in	the	cause	of	building	a	healthy,	globally-compe@@ve	and	sustainable	industry.	Visit	www.ispirt.in	for	more	details.	
	
Going from EGOSystems to
ECOSystems:



CUSTOMER-CENTRIC ECOSYSTEMS
6th Nov 2015 | Business Ecosystem Conference!
!
2	
WHY are most BUSINESS ECO-systems
today EGO SYSTEMS?
Do BUSINESS ECO-Systems Really Work
for the Collective?
CAPITAL,	PROFITS	&	SOCIETY	
3	
BIG	
CAPITAL	
BIGGER	
PROFITS	
BETTER	
SOCIETY	
CLASSICAL ECO-SYSTEM WORLDVIEW
Not Producing OUTCOMES WE Want
Classical	Eco-systems	&	Business	Culture	=	ProducCon	of	
BUBBLES	&	DIVIDES	
4
Eco-systems	are	based	on	ORGANIZATIONAL	MINDSETS	
5	
PYRAMIDAL APPROACH
ORGANIZATIONAL DESIGN
COLLECTIVE APPROACH
ORGANIZATIONAL DESIGN
6	
Eco-systems	are	ALSO	based	on	INDIVIDUAL	MINDSETS	
NOT MY JOB
CollecCve	Mindset	–	Capital	&	EGO	
both	have	to	be	Relooked	at	
7	
NEW ECO-SYSTEM WORLDVIEW is NEEDED
A CONSUMER-CENTRIC WORLDVIEW
8	
WHY are Customer-Centric Ecosystems
an Important Piece of today’s
Business Ecosystem Puzzle?
What CHANGE or Transformations
do they BRING?
9	
“Moving	from	TransacConal	Systems	to	RelaConship	
Based	Systems	is	CRITICAL”	
Almost	every	Business	Ecosystem	is	experiencing	
tremendous	change
10	
“A	New	CreaCve	Class	for	the	New	Age	Economy”	
Startup	Ecosystems	are	the	Leading	light.		
By	BEING	CONSUMER	CENTRIC	and	allowing		
CROWD	ParCcipaCon	beyond	their	
ORGANIZATIONAL	BOUNDARIES
11	
NEW	ECONOMY	Startups:	SOCIOECONOMIC	Need
12	
HOW are Customer-Centric Ecosystems
Re-Imagining & Re-Architecting today’s
Business Ecosystems?
What is their Secret Sauce?
13	
How	did	Startups	Compete	with	the	Giants?	
Startups	don’t	possess	the	same	Economical	Strength	as	
BIG	Businesses
Importance	of	CULTURE	FIRST	&	CommuniCes	for	
ECOSYSTEMS	
14	
CULTURE	 ECONOMY	 SOCIETY	
Culture is about making it EASY for people to
participate &
Motivating them to provide Quality Contributions
15	
Not	just	compete,	But	Bring	About	an	ECOSYSTEM	
TURNAROUND	from	an	EGO-SYSTEM?	
Through	the	Power-of-CommuniCes	&		
Volunteer	Movement	CULTURE
16	
Google	CULTURE:	Popularized	PUBLISHING	BUG	LISTS	in	
all	Releases	to	all	Customers	
We will not hide any problems we have
17	
Google	CULTURE:	Popularized	PERPETUAL	BETA	
Perpetual Beta is another name for
Release Early, Release Often –
Continuous Fixes
18	
Open	API	for	BANKS	–	What	is	the	Problem?
Can	BUSINESSES	learn	from	Startup	Ecosystems	–	Can	
they	FOCUS	on	COMMUNITY	&	CULTURE?	
19
20	
WHERE are
Individuals & Society making a
DIFFERENCE & how are they building
Citizen-Centric Business Ecosystems?
Why is it Most CRITICAL to take these
Steps?
Spectrum	of	Examples	
21	
EGO ECO
I am here
CollecCve	Behavior	&	CollecCve	Mindset	is	CULTURE	
22	
Collec@ve	
Reason	
Collec@ve	
Emo@on	
Collec@on	
Ac@on	
Culture
iSPRIT’s	FoundaConal	Culture	–	How	do	we	celebrate	
Success?	
23	
CELEBRATE EACH OTHER’s SUCCESS
24	
Thank	you	for	
being	part	of	this	
movement!

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