1. The document provides 10 tips for optimizing an online store for search engines. 2. It emphasizes using natural titles with relevant keywords, well-written item descriptions, and adding buyer testimonials. 3. The tips suggest business owners include quality content on their site about themselves, their business, and items to help search engines rank their site higher.

2. Online Stores…
…should be attractive to both
shoppers
and
“spiders”.

4. When Search Engine
Spiders or Crawlers
View Your Shop
Presentation Favorably,
Your Items Land Higher in
Organic Search Results.

5. 10 Tips for SEO
1. Shop Name 6. Add Items
2. Shop URL 7. Content is King
3. Item Titles 8. Include Buyer
4. NO Keyword Testimonials
Spamming 9. Add Links
5. Item 10. Multiple Item
Descriptions Photos

6. 10 Tips for SEO
Research indicates:
Search Engines
only crawl the
first 66 letters
in a title or shop
name.

7. 10 Tips for SEO
Research indicates:
Search Engines will
favor search results
with less than 70
letters over those
that are cut off.

8. www.website.com/shop/vintagegoodyshopnameiswaytoolong

9. Salviati Murano Art-glass Snail 1930's
Naturaltitles no longer than 70 characters
Important keywords at the beginning

10. 10 Tips for SEO
Adding Guessing Including
keywords at the incorrect
unrelated identity of category
to the item an item listings

11. Star Flower Strawberry Dish & Stand:
Royal Venton c1930
A very fine vintage English pottery drainer dish for strawberries
with its original stand by John Steventon of Burslem,
Staffordshire. Moulded with relief star flowers and with petal
•Well written
shape rims, both pieces are beautifully painted with pink and soft
greens on a blush glaze. The dish stands on three curl scroll
feet. The firm was first established in 1897 and pottery was
•Natural style
produced until the mid 1930's, usually quoted as ending in 1936.
Some books though have stated an earlier date of 1934. It is
•Relevant keywords
believed that the name of 'Royal Venton' came about following a
purchase by a member of the Royalty at an Ideal Home's
•Search engines
exhibition. Fully marked to base and signed by the artist designer
Von Phillips. Hand painted pattern no A192M in black close to
appear to favor
foot rim of stand. A very attractive set which makes a wonderful
display piece. Size: Stand 8.25" (21cm) diameter. Drainer dish
2.5" (6.5cm) high x 8.25" (21cm) diameter. Condition: Very good.
There is no damage. longer descriptions

12. Search engines don’t
favor sites that are
STAGNANT.

13. 10 Tips for SEO

14. Then…

15. Now…

16. 10 Tips for SEO
Quality content
includes well written
information about:
 Yourself
 Your business
 Your items

17. 10 Tips for SEO
Search engines “Thanks for the
rank sites higher lovely rhinestone
belt. Such speedy
when they have shipping was much
fresh and appreciated!”
updated buyer
Tara
testimonials.
Include them in
your About Us
section of your
site home page.

18. 10 Tips for SEO
Search engines value quality
inbound links from other
sites. You should exchange
links with other quality sites.
Ruby Lane makes it easy
with the Favorite Links tool
under Edit Shop Info on the
Shop Owners’ Home Page.
http://www.rubylane.com/info/sell

19. Appreciated by shoppers and spiders.

20. 10 Tips for SEO
Follow these 10 tips to
set up your ecommerce site for
Search Engine Optimization
to help you achieve success as an
ecommerce business owner.
http://www.rubylane.com/info/sell

21. Shop or Sell With Us
Antiques & Art
Vintage Collectibles
Jewelry
www.rubylane.com