This creative brief outlines logo and website design work for jewelry designer Alina Korotkina. The logo concepts feature a playful seal element or diamond. The elegant couture website will showcase jewelry on a theme from kingsizetheme.com. Key pages include About, Jewelry Gallery with pop-ups, Engagement, Couture, Awards, and Contact. Customizations include font installation and an email newsletter. Feedback is provided on homepage layouts, background options, and the About page design.

1. Creative Brief
Client Name: Alina Korotkina
Proof Line­Up: Jeffrey, Alina, Adrienne, Corinne
Products:
● Logo Design
○ Alina Korotkina logo
● Website Design / Theme Used: http://www.kingsizetheme.com/
Website Link for Previewing:
Logo Design:
We messed around with some logo concepts
Concept 1:
The Nerpa adds a playful element to your logo ­
we understand that this may look more like a
seal. And the pun on being playful with the
diamond, perhaps a bit too playful. However,
we find Alina to be a very fun and think that this
could have potential with or without the
diamond.

4.
Website Design:
They are looking for an elegent, haute couture website to display and promote Alina Korotkina jewelry.
Theme:
http://www.kingsizetheme.com/
Site-Map:
● Home
● About Me
● Jewelry Gallery
○ Earrings
○ Rings
○ Accessories
● Engagement
● Couture
● Awards
● Contact Us
Footer Specifications:
© 2009 - 2011 All rights reserved. Email Newsletter / Terms & Conditions / Sitemap

5. Font Choice Detail: Samples to be submitted.
● Feminine, Serif, Elegant,
● Uppercase only on the first letter
● Font Color: Ivory
Theme Customizations:
Custom Font Installation
Email Newsletter Implementation
Homepage Background Files:
Background Slide Visuals / Layout Specifications Descriptions
Perfect leave as is. Create a neat visual timeline
Needs to be slightly centered.
Maybe this could start at the right of the
menu.

6. Leave as is.
Add rose petals
Move slightly left.
Leave as is.
Add rose petals.

7. Add design style. - See right. I have placed it
onto the site - you can check to see if you like
it.
About Us Page

8.
Corinne’s Notes:
Your Notes:
For this page, I thought it would be neat to
make it a bit more dramatic with the
usage of the model photos. I did not care
for the image we had previously selected.
See small image to the right>>>

9.
Corinne’s Notes: See Pop­Up Frame: Your Notes:
For the jewelry page, I am trying to
create a more unique layout than the
simple box pattern. On this page, each
of the boxes or circles becomes a link.
Once someone scrolls over the a
particular ring, they would see a
See enlarged version of pop­up below.

10. pop­up frame with enlarged photo’s
and detailed description of the piece.
Mock­Up of Pop­Up for each individual jewelry piece.

12.
Corinne’s Notes: Your Notes:
I have three layouts that I think could work
well. See above and below. Also, I would
fade the embellished background, so that
it doesn’t look like a henna tattoo on the
womans body ­ just noticed that.

15.
Reducing the transparency of the main menu bar + adding the beads to the
background.
Example 1: 50% Transparency

16. Example 2: 75% Transparency
Example 3 : 75% Transparency with Beads

18. Example 4: No Red Bar