Dunkin' Donuts ran a campaign on Facebook and Twitter to promote their Coolatta drink in June 2009. The campaign goals were to attract customers to Dunkin' Donuts and their social media pages, and keep customers engaged without overwhelming them. Dunkin' Donuts used Facebook to launch the Coolatta and had customers post pictures with the drink on Twitter to enter daily and grand prize giveaways, including air conditioners, gift cards, and electronics. The evaluation found that using limited social media and unique contests was an effective way to drive traffic and create loyal customers.
Disney consumer products marketing nutrition to young childrenAkanksha Singh
The document discusses Disney Consumer Products (DCP) and its efforts to market nutritious foods to children. It outlines DCP's history, challenges in appealing to both children and parents' health concerns, and recommendations. DCP was formed to introduce Disney-branded toys, games, foods and beverages. While mothers want healthy options, children must also find the food appealing. The document recommends DCP create new healthy-focused characters and aggressively shift its portfolio towards more nutritious products that meet dietary guidelines.
Gayle While (Clemenger BBDO) & Rowena Newman's (ThinkTV) presentation at Mumb...JordanDervish
This document provides integrated marketing communications recommendations for Coca-Cola Australia to motivate long-term behaviour change and increase plastic bottle recycling. It introduces the team and outlines key findings from research, including that 64% have never engaged with the container deposit scheme (CDS) due to convenience or lack of incentive. The recommended strategy is to connect people through a new, customized recycling means using connected packaging to achieve shared recycling goals. Awareness campaigns will launch, followed by initiatives to connect and motivate consumers and establish recycling habits. The total recommended budget is $2.16 million.
This document analyzes Disney's consumer markets and strategies for connecting with core consumers. It discusses how Disney consists of five segments and analyzes factors influencing consumer behavior like culture, society, and personal characteristics. Disney maintains trust and interest through innovation, creation, and technology. Employees are trained to be friendly. The company focuses on reach, frequency, and impact to help consumers spend quality time with family and create memories. Risks of expanding into video games and superheroes include targeting specific generations and changing heritage characters, while benefits are influencer generations, brand awareness, and equity with targeted segments.
Young Marketers Marathon - Phương Vi & Hiếu HiếuPhonl CL
This document outlines a PR campaign for Vinacafé, a Vietnamese coffee brand. The campaign aims to awaken national pride and values among Vietnamese youth.
It begins with a viral video that humanizes the nation as a youth going through growing pains (Phase 1). This is meant to trigger awareness and sympathy. The next phase involves an online video contest encouraging youth to propose how they can help the nation grow together by each changing themselves (Phase 2). The final phase amplifies this message and culminates in celebrating a "National Growing Up Day" where the brand, youth, and nation commit to continuous progress (Phase 3).
The goal is to position Vinacafé as an inspiring brand that brings generations together and represents
Learn about the top 10 commandments of content marketing. From social media to classic print- everything and anything can be crafted to be relevant, and useful to customers and potential business partners. Follow the UCSD Extension Content Marketing class for a behind-the-scenes look at the marketing professional world!
Dove has historically run a "Real Beauty" marketing campaign aimed at boosting women's self-esteem. However, two ads from this campaign failed and were deemed racist. In one ad, a black woman removed her shirt to reveal a white woman. Customers strongly criticized the ad online as being tone deaf. Dove removed the ad and apologized, but the response was unsuccessful. Their main competitors like Olay also focus on beauty and anti-aging but still retouched photos until 2021, lacking Dove's diversity goals. Moving forward, Dove plans to better listen to customers, provide diversity training, and properly showcase diversity in campaigns to truly represent real beauty for all women.
Dunkin' Donuts ran a campaign on Facebook and Twitter to promote their Coolatta drink in June 2009. The campaign goals were to attract customers to Dunkin' Donuts and their social media pages, and keep customers engaged without overwhelming them. Dunkin' Donuts used Facebook to launch the Coolatta and had customers post pictures with the drink on Twitter to enter daily and grand prize giveaways, including air conditioners, gift cards, and electronics. The evaluation found that using limited social media and unique contests was an effective way to drive traffic and create loyal customers.
Disney consumer products marketing nutrition to young childrenAkanksha Singh
The document discusses Disney Consumer Products (DCP) and its efforts to market nutritious foods to children. It outlines DCP's history, challenges in appealing to both children and parents' health concerns, and recommendations. DCP was formed to introduce Disney-branded toys, games, foods and beverages. While mothers want healthy options, children must also find the food appealing. The document recommends DCP create new healthy-focused characters and aggressively shift its portfolio towards more nutritious products that meet dietary guidelines.
Gayle While (Clemenger BBDO) & Rowena Newman's (ThinkTV) presentation at Mumb...JordanDervish
This document provides integrated marketing communications recommendations for Coca-Cola Australia to motivate long-term behaviour change and increase plastic bottle recycling. It introduces the team and outlines key findings from research, including that 64% have never engaged with the container deposit scheme (CDS) due to convenience or lack of incentive. The recommended strategy is to connect people through a new, customized recycling means using connected packaging to achieve shared recycling goals. Awareness campaigns will launch, followed by initiatives to connect and motivate consumers and establish recycling habits. The total recommended budget is $2.16 million.
This document analyzes Disney's consumer markets and strategies for connecting with core consumers. It discusses how Disney consists of five segments and analyzes factors influencing consumer behavior like culture, society, and personal characteristics. Disney maintains trust and interest through innovation, creation, and technology. Employees are trained to be friendly. The company focuses on reach, frequency, and impact to help consumers spend quality time with family and create memories. Risks of expanding into video games and superheroes include targeting specific generations and changing heritage characters, while benefits are influencer generations, brand awareness, and equity with targeted segments.
Young Marketers Marathon - Phương Vi & Hiếu HiếuPhonl CL
This document outlines a PR campaign for Vinacafé, a Vietnamese coffee brand. The campaign aims to awaken national pride and values among Vietnamese youth.
It begins with a viral video that humanizes the nation as a youth going through growing pains (Phase 1). This is meant to trigger awareness and sympathy. The next phase involves an online video contest encouraging youth to propose how they can help the nation grow together by each changing themselves (Phase 2). The final phase amplifies this message and culminates in celebrating a "National Growing Up Day" where the brand, youth, and nation commit to continuous progress (Phase 3).
The goal is to position Vinacafé as an inspiring brand that brings generations together and represents
Learn about the top 10 commandments of content marketing. From social media to classic print- everything and anything can be crafted to be relevant, and useful to customers and potential business partners. Follow the UCSD Extension Content Marketing class for a behind-the-scenes look at the marketing professional world!
Dove has historically run a "Real Beauty" marketing campaign aimed at boosting women's self-esteem. However, two ads from this campaign failed and were deemed racist. In one ad, a black woman removed her shirt to reveal a white woman. Customers strongly criticized the ad online as being tone deaf. Dove removed the ad and apologized, but the response was unsuccessful. Their main competitors like Olay also focus on beauty and anti-aging but still retouched photos until 2021, lacking Dove's diversity goals. Moving forward, Dove plans to better listen to customers, provide diversity training, and properly showcase diversity in campaigns to truly represent real beauty for all women.
The document summarizes Unilever's "Campaign for Real Beauty" marketing campaign for their Dove brand. It discusses the history of Unilever and Dove, the goals of the campaign launched in 2005 to feature women of various body types, and the positive reception and increased sales it received. It also reviews Dove's consumer behavior, customer satisfaction, and marketing strategies in India.
Advertisers target teenagers because they are easily influenced, prone to peer pressure, and want to fit in. Teenagers have disposable income, influence their peers and parents, and can establish brand loyalty. Advertising aims to create insecurities and then proposes products as solutions. Advertisers use celebrities in advertisements to target consumers' psyche and gain their affinity, as people want products endorsed by their favorite stars. Advertisers reach teenagers through various media like TV, movies, the internet, and licensed products in schools.
This document discusses Disney's adoption of a brand mantra to better position itself and manage use of its characters. Disney conducted research finding its characters were being overexposed and used inappropriately. Its brand mantra of "Fun, Family, Entertainment" provides guidelines for all products and services. Disney decided to decline opportunities inconsistent with this mantra. This brand mantra approach helped Disney create a consistent brand image and associate customers more strongly with its values of fun for the whole family through entertainment.
The document discusses how brands can create value exchanges with consumers by meeting their rational, emotional, and societal needs. It finds that currently most brand-consumer relationships are one-sided, with consumers contributing more than they benefit. However, consumers have an emerging need for brands that are responsive, allow participation, and are purpose-driven. Meeting all three consumer needs - rational, emotional, and societal - leads to increased purchasing, recommending, defending, and sharing of brands. The document advocates that brands look to inspire sharing by making their purpose matter to people's everyday lives.
This document discusses the brand Dove and its marketing strategies. It provides background on Dove's history starting in 1957 and its expansion into international markets. It then analyzes Dove's brand portfolio, branding elements, pricing, distribution, and marketing campaigns focused on promoting positive body image. Key campaigns discussed include "Real Beauty" from 2007 and "My Beauty My Say" from 2016. The document also examines Dove's brand associations, brand resonance pyramid, and SWOT analysis.
Dollar Shave Club is an American company that delivers razors and personal care products monthly by mail. It was founded in 2011 and later acquired by Unilever. The company gained popularity after a viral YouTube video in 2012. Dollar Shave Club has a strong digital presence including its website and social media platforms like Facebook, Twitter, Instagram, and YouTube. The company's target audience is males and females aged 18-29 who are looking for convenient and affordable grooming products.
Young marketers elite 2 brand communication agency side 12.1 - huong giang ...timo12yahoocom
This document provides a campaign brief for a toothpaste brand called Close Up. The objectives are to increase brand positioning and loyalty among young consumers aged 18-25. The insight is that kissing is a meaningful way to show love but has become boring lacking innovation. The proposed brand positioning is "Give people the confidence in every ‘up close and personal’ situations." The communication idea is that "Youngsters need an intimate way to show their love with partner." The brief outlines a Valentine's Day campaign from January to March 2015 with the goals of 30% awareness among targets and 100 couple participants. The budget is 1 billion VND.
P&G is an American consumer goods company founded in 1837 by William Procter and James Gamble. It is headquartered in Cincinnati, Ohio. The document discusses P&G's objectives to focus on product development, marketing strategies, and innovation. It outlines P&G's commitment to consumers through advertising, endorsements, sponsorship, and digital/social media marketing. P&G strives to improve customers' lives through continuous innovation and new product acquisition or joint ventures.
The document provides information on various advertising agencies - DDB Mudra Group, Grey Group Advertising, Percept Pictures, and Ogilvy & Mather. It discusses their vision, services offered, CEOs and some notable ad campaigns. DDB Mudra Group is noted for its campaigns for Rasna and McDonald's in India. Grey Group Advertising's campaigns for CoverGirl and Canon are highlighted. Percept Pictures focuses on content creation and distribution. Ogilvy & Mather operates globally with campaigns discussed for brands like Vodafone, Sprite and Google in India.
This document outlines Neutrogena's integrated marketing strategy for 2016. The objectives are to grow the Neutrogena face care business by 19.1% and recruit 5% of women aged 19-35 in the Middle East by switching them from bar soap to Neutrogena facial cleansers. The framework establishes two key consumer archetypes and barriers. It also reviews competitive insights and lessons learned from 2015 media investments. Finally, it proposes content pillars, themes, and an ongoing content approach to address consumer mindsets and drive the brand objectives.
This document summarizes the findings of a global survey on consumer relationships with brands. The survey found that most consumers want more meaningful relationships with brands but feel current relationships offer little value. Specifically, consumers want brands to be more responsive, invite participation, and demonstrate real conviction through their mission and actions. However, brands are generally not meeting these expectations. The document recommends that brands focus on storytelling, participation, brand purpose in addition to brand promises, and listening and adapting to consumer needs in order to develop more meaningful relationships.
This presentation is made from a case study from the book Marketing Management by Philip Kotler. This presentation is a part of the internship by Prof. Sameer Mathur, IIM Lucknow.
The document provides instructions for a final examination for a course on Managing Organisations. It outlines details of the exam such as the date, time, duration, and instructions for candidates. The exam consists of one section with three questions based on a case study about BeautiYou Corporation, a Malaysian beauty brand, and how it is dealing with the business challenges presented by the COVID-19 pandemic. Candidates are instructed to answer all questions, providing relevant justifications and examples from the case study to support their responses.
Rhode is a skincare brand launched in 2022 by founder and creative director Hailey Bieber. The brand focuses on clean, science-backed ingredients and simplifying skincare routines. Rhode recently launched their Strawberry Glaze campaign to promote a new lip treatment. The campaign utilized nostalgia, partnerships with Krispy Kreme and Erewhon Market, and influencer marketing to target 18-34 year old women interested in beauty and wellness trends. While successful in generating social media engagement and sales, the campaign did not address customer concerns about the brand and was opportunistic in its focus on Hailey Bieber's lifestyle rather than Rhode's philanthropic foundation. Competitors like The Ordinary, The In
This document discusses how brands and consumers can create a value exchange. It begins by explaining that consumer needs have become more complex due to today's interconnected world. It then notes that brands can fulfill these new needs through various behaviors. When brands match their behaviors to meet consumer needs, a mutual value exchange is created. The document presents findings from a study of 15,000 consumers in 12 countries that show current exchanges provide little value for consumers. Consumers demand more responsiveness, involvement and conviction from brands. Additionally, emotional and rational needs are merging. Fulfilling societal needs is shown to drive business outcomes. The document concludes by offering recommendations for how Indian brands can better create value exchanges, such as through storytelling, conviction,
The Evian "Roller Babies" campaign from 2009 aimed to promote Evian mineral water and the message of "Live Young". It featured roller-skating babies in a viral video advertisement. The ad won several awards and was viewed over 100 million times online. The target audiences were older people seeking to maintain youth and mothers prioritizing health. It used the unexpected concept of roller-skating babies and catchy music to gain attention in a unique and memorable way.
The Lucozade "Energy Beats Everything" campaign from 2018 positioned their energy drink as helping achieve fitness and life goals. It targeted 18-24 year old active individuals through storytelling advertisements showing struggles overcome with energy. The campaign emphasized
This document discusses Millennials and Gen Z. It provides information about their ages, characteristics, behaviors, and motivations. For Millennials, it discusses that they are the largest generation born in the 20th century and will make up 75% of the workforce by 2025. They are tech-savvy, ambitious, family-oriented, and like constant feedback. For Gen Z, it notes they are the most racially diverse generation and focused on their financial future and brand ethics. Both generations are heavily influenced by social media and value personalized experiences. The document provides examples of brands that have successfully targeted each group's values and motivations.
Would you let artificial intelligence name your baby? Use artificial intelligence to name your baby boy or girl. New a.i. software to name your newborn. Pregnancy and naming your baby.
5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
The document summarizes Unilever's "Campaign for Real Beauty" marketing campaign for their Dove brand. It discusses the history of Unilever and Dove, the goals of the campaign launched in 2005 to feature women of various body types, and the positive reception and increased sales it received. It also reviews Dove's consumer behavior, customer satisfaction, and marketing strategies in India.
Advertisers target teenagers because they are easily influenced, prone to peer pressure, and want to fit in. Teenagers have disposable income, influence their peers and parents, and can establish brand loyalty. Advertising aims to create insecurities and then proposes products as solutions. Advertisers use celebrities in advertisements to target consumers' psyche and gain their affinity, as people want products endorsed by their favorite stars. Advertisers reach teenagers through various media like TV, movies, the internet, and licensed products in schools.
This document discusses Disney's adoption of a brand mantra to better position itself and manage use of its characters. Disney conducted research finding its characters were being overexposed and used inappropriately. Its brand mantra of "Fun, Family, Entertainment" provides guidelines for all products and services. Disney decided to decline opportunities inconsistent with this mantra. This brand mantra approach helped Disney create a consistent brand image and associate customers more strongly with its values of fun for the whole family through entertainment.
The document discusses how brands can create value exchanges with consumers by meeting their rational, emotional, and societal needs. It finds that currently most brand-consumer relationships are one-sided, with consumers contributing more than they benefit. However, consumers have an emerging need for brands that are responsive, allow participation, and are purpose-driven. Meeting all three consumer needs - rational, emotional, and societal - leads to increased purchasing, recommending, defending, and sharing of brands. The document advocates that brands look to inspire sharing by making their purpose matter to people's everyday lives.
This document discusses the brand Dove and its marketing strategies. It provides background on Dove's history starting in 1957 and its expansion into international markets. It then analyzes Dove's brand portfolio, branding elements, pricing, distribution, and marketing campaigns focused on promoting positive body image. Key campaigns discussed include "Real Beauty" from 2007 and "My Beauty My Say" from 2016. The document also examines Dove's brand associations, brand resonance pyramid, and SWOT analysis.
Dollar Shave Club is an American company that delivers razors and personal care products monthly by mail. It was founded in 2011 and later acquired by Unilever. The company gained popularity after a viral YouTube video in 2012. Dollar Shave Club has a strong digital presence including its website and social media platforms like Facebook, Twitter, Instagram, and YouTube. The company's target audience is males and females aged 18-29 who are looking for convenient and affordable grooming products.
Young marketers elite 2 brand communication agency side 12.1 - huong giang ...timo12yahoocom
This document provides a campaign brief for a toothpaste brand called Close Up. The objectives are to increase brand positioning and loyalty among young consumers aged 18-25. The insight is that kissing is a meaningful way to show love but has become boring lacking innovation. The proposed brand positioning is "Give people the confidence in every ‘up close and personal’ situations." The communication idea is that "Youngsters need an intimate way to show their love with partner." The brief outlines a Valentine's Day campaign from January to March 2015 with the goals of 30% awareness among targets and 100 couple participants. The budget is 1 billion VND.
P&G is an American consumer goods company founded in 1837 by William Procter and James Gamble. It is headquartered in Cincinnati, Ohio. The document discusses P&G's objectives to focus on product development, marketing strategies, and innovation. It outlines P&G's commitment to consumers through advertising, endorsements, sponsorship, and digital/social media marketing. P&G strives to improve customers' lives through continuous innovation and new product acquisition or joint ventures.
The document provides information on various advertising agencies - DDB Mudra Group, Grey Group Advertising, Percept Pictures, and Ogilvy & Mather. It discusses their vision, services offered, CEOs and some notable ad campaigns. DDB Mudra Group is noted for its campaigns for Rasna and McDonald's in India. Grey Group Advertising's campaigns for CoverGirl and Canon are highlighted. Percept Pictures focuses on content creation and distribution. Ogilvy & Mather operates globally with campaigns discussed for brands like Vodafone, Sprite and Google in India.
This document outlines Neutrogena's integrated marketing strategy for 2016. The objectives are to grow the Neutrogena face care business by 19.1% and recruit 5% of women aged 19-35 in the Middle East by switching them from bar soap to Neutrogena facial cleansers. The framework establishes two key consumer archetypes and barriers. It also reviews competitive insights and lessons learned from 2015 media investments. Finally, it proposes content pillars, themes, and an ongoing content approach to address consumer mindsets and drive the brand objectives.
This document summarizes the findings of a global survey on consumer relationships with brands. The survey found that most consumers want more meaningful relationships with brands but feel current relationships offer little value. Specifically, consumers want brands to be more responsive, invite participation, and demonstrate real conviction through their mission and actions. However, brands are generally not meeting these expectations. The document recommends that brands focus on storytelling, participation, brand purpose in addition to brand promises, and listening and adapting to consumer needs in order to develop more meaningful relationships.
This presentation is made from a case study from the book Marketing Management by Philip Kotler. This presentation is a part of the internship by Prof. Sameer Mathur, IIM Lucknow.
The document provides instructions for a final examination for a course on Managing Organisations. It outlines details of the exam such as the date, time, duration, and instructions for candidates. The exam consists of one section with three questions based on a case study about BeautiYou Corporation, a Malaysian beauty brand, and how it is dealing with the business challenges presented by the COVID-19 pandemic. Candidates are instructed to answer all questions, providing relevant justifications and examples from the case study to support their responses.
Rhode is a skincare brand launched in 2022 by founder and creative director Hailey Bieber. The brand focuses on clean, science-backed ingredients and simplifying skincare routines. Rhode recently launched their Strawberry Glaze campaign to promote a new lip treatment. The campaign utilized nostalgia, partnerships with Krispy Kreme and Erewhon Market, and influencer marketing to target 18-34 year old women interested in beauty and wellness trends. While successful in generating social media engagement and sales, the campaign did not address customer concerns about the brand and was opportunistic in its focus on Hailey Bieber's lifestyle rather than Rhode's philanthropic foundation. Competitors like The Ordinary, The In
This document discusses how brands and consumers can create a value exchange. It begins by explaining that consumer needs have become more complex due to today's interconnected world. It then notes that brands can fulfill these new needs through various behaviors. When brands match their behaviors to meet consumer needs, a mutual value exchange is created. The document presents findings from a study of 15,000 consumers in 12 countries that show current exchanges provide little value for consumers. Consumers demand more responsiveness, involvement and conviction from brands. Additionally, emotional and rational needs are merging. Fulfilling societal needs is shown to drive business outcomes. The document concludes by offering recommendations for how Indian brands can better create value exchanges, such as through storytelling, conviction,
The Evian "Roller Babies" campaign from 2009 aimed to promote Evian mineral water and the message of "Live Young". It featured roller-skating babies in a viral video advertisement. The ad won several awards and was viewed over 100 million times online. The target audiences were older people seeking to maintain youth and mothers prioritizing health. It used the unexpected concept of roller-skating babies and catchy music to gain attention in a unique and memorable way.
The Lucozade "Energy Beats Everything" campaign from 2018 positioned their energy drink as helping achieve fitness and life goals. It targeted 18-24 year old active individuals through storytelling advertisements showing struggles overcome with energy. The campaign emphasized
This document discusses Millennials and Gen Z. It provides information about their ages, characteristics, behaviors, and motivations. For Millennials, it discusses that they are the largest generation born in the 20th century and will make up 75% of the workforce by 2025. They are tech-savvy, ambitious, family-oriented, and like constant feedback. For Gen Z, it notes they are the most racially diverse generation and focused on their financial future and brand ethics. Both generations are heavily influenced by social media and value personalized experiences. The document provides examples of brands that have successfully targeted each group's values and motivations.
Would you let artificial intelligence name your baby? Use artificial intelligence to name your baby boy or girl. New a.i. software to name your newborn. Pregnancy and naming your baby.
5Tips ( To Scaling your content marketing strategy1).pdfintrotodigital
5 Tips to Scaling your Content Marketing Strategy
5 Tips to Scaling your Content Marketing Strategy
Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
effectively and efficiently scale your content strategy.
1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
audience and teaches you something about them. Whether it is how they
respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
enough to be created quickly, deployed easily and measured often.
2.Create Intro Content only Once.
Getting and keeping your audience’s attention is important. Many times content
marketers will start their content with the same basic intro over and over again.
We don’t want to lose our audience. Their attention will go elsewhere if they feel
that this is just another copy of something they have previously read before.
Therefore it's best to create your introductory material once and link it to relevant
content.
3.Use force-multiplier assets.
Some assets used in creating content can be repackaged and used as future
content. For example Having 4 experts do a 20 minute discussion on goods or
services you are marketing. Have them discuss questions as well as doing
individual interviews. From this you will be able to create future content
consisting of videos of each question asked ,videos summaries, overview videos
as well as video interviews of each expert. All of this content will continue to be
effective.
4. Learn to say No.
Evaluating content requests is important. Saying no to a request that will not
work with your scaled system may be difficult but necessary. With all the content
you receive some of it will be effective. With all the effective content that does
come in, some of that may not be cost effective.
5. Review what you have already done.
Build on your accomplishments without starting over. For example if you release
a piece of content that may be a yearly review. Release this content with a URL
that works year after year. “ www.TopPredictions-2023” When you should use a
URL “www.TopPredictions” This can give you the opportunity to update this
information on a yearly basis with relevant material and deleting outdated.
material yielding more effective results.
These tips are not expected to have your marketing strategy scale overnight. Do
these as opportunities arise and see what works and doesn’t. Make the
necessary adjustments as you go.
What is Influencer Marketing? How to Bolster Your Brand With This Social Medi...introtodigital
Influencer marketing is a powerful tool that can garner brand awareness and boost sales. Learn how to incorporate influencers into your social media strategy!
Blogging for Beginners: 7 Simple Tips for Crafting A Successful Blog Postintrotodigital
Writing a blog post may seem easy, but many underestimate the time and strategy required to create a compelling post that stands out from the millions populating the internet. From researching to drafting to editing, a successful blog post entails far more than just stellar writing—it’s a multi-faceted content creation process that requires sharpening a wide variety of skills in order to vie for our readers’ precious time.
For someone dipping their pen in the ink for the first time, it may feel overwhelming, but here are 7 simple tips for crafting a captivating blog post!
Read more: https://www.introtodigital.com/blogging-for-beginners-7-simple-tips-for-crafting-a-successful-blog-post/
How TikTok changed the music industry in terms of independent artists using it as a self marketing platform. To record labels using it as a database to find viral talent. The rise to stardom from artists songs going viral on the popular app.
Los Rios Rock School Content Marketing Strategy.pdfintrotodigital
This document outlines Los Rios Rock School's content marketing strategy. It discusses defining content marketing, types of content, and why the school should use a content marketing approach. The strategy identifies goals of education, loyalty and customer engagement. It proposes creating various types of educational, engaging and relationship-building content like tutorials, photos and videos of students. Metrics like social media followers, engagement and leads generated will evaluate the strategy's success.
Morgan Lewis Content Marketing Blog Post.pptxintrotodigital
This document provides guidance on using Twitter for content marketing. It discusses info about Twitter, developing a Twitter marketing strategy including posting regularly and engaging with others, how to create effective tweets, and why Twitter is useful for content marketing as it allows sharing information with a broad audience.
Learn about the user-generated content marketing strategy that brands are incorporating to get more engagement and awareness surrounding their products.
Influencer marketing partners companies with social media influencers who can promote products in an organic way at a lower cost than traditional advertising. Podcasts are a lower-cost strategy that exposes products and services to a wide, consistent audience and hearing messaging repeatedly increases the chances someone will seek out the company. Short-form videos have the highest engagement and it's easy to disguise ads within feeds, so companies should create branded content for platforms like TikTok that dominates social media.
This document discusses email marketing newsletters as an effective content marketing tool. It provides information on benefits such as nurturing leads and building brand awareness. It also discusses email newsletter templates, solutions like Mailchimp and Campaign Monitor, and how to track analytics like open and clickthrough rates. The document recommends starting with a contact database and testing design across devices when creating email newsletters.
Instagram marketing is hard, but it doesn't have to be. Learn about some tricks that can help make your life much easier. In this presentation, I will present basics of Instagram marketing as well as tips and tricks that will help you succeed. To wrap everything up, this presentation will also include some helpful apps and softwares that can aid you in your quest of becoming the ultimate Instagram marketer.
A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks. We can say backlinks are usually “VOTE” for your site by other users. Search engines use these “VOTES” to determine how important your site is across the web. The integrity, quantity and quality of these votes will push your website to the top of ranking results. These are like INTERNET GOLD. Content marketing tactics to get good backlinks for the website. It will help to create a good brand image and gain good relevant traffic to the website.We write content to achieve the goal of AWARENESS, CONSIDERATION AND DECISION. In all stages of the customer journey Content plays an important role. To spread awareness and to bring them to consideration stage backlinks plays an important role. It gives a good reputation to the brand in customer’s and search engine’s consideration. Following six tactics of content strategy can help you make huge alterations in your Content strategy to achieve the goals of high revenue or CTR for the website.
1. BLOG COMMENTS AND FORUMS
2. PLACEMENT OF CONTENT AT DIFFERENT PLATFORMS
3. USE IMAGES AND INFOGRAPHICS TO EAR LINKS AND MENTIONS
4. WRITE GUESTS POSTS
5. WRITE SHAREABLE CONTENT
6. UPDATE OLD CONTENT
Create an informative company page on LinkedIn with a concise description of your company, products, and value. Input basic company information and choose relevant keywords. Create a LinkedIn group to contribute value and encourage discussion around trending topics related to your business. When posting, use quality images or video and avoid direct sales pitches in well-written, grammatically correct posts.
This article provides 6 steps for writing a great blog title: 1) rely on keyword research, 2) use numbers, 3) keep the title short, 4) keep the target audience in mind, 5) make the title sound like the most helpful article, and 6) customize the title.
SEO tools are used to optimize websites for search engines. They help with keyword research, content creation, and identifying on-page and off-page optimization opportunities. On-page SEO tools focus on optimizing content, while off-page tools help with link building and social media. Technical SEO tools ensure websites load quickly and are properly indexed by search engines. Examples of tools for each category are provided.
JD Legends Promotions aims to use content marketing to promote their sports marketing agency and stand out in the industry. Their strategy includes creating various types of content such as videos, blog posts, and social media posts focused on building brand awareness, authority, and retention. They will distribute this content across platforms like YouTube, LinkedIn, and Instagram that target their key demographics. The goals are to increase followers, engagement, establish thought leadership, and improve client retention rates. Performance will be tracked using analytics tools and surveys to refine their approach over time.
How to Increase Video content through UGC - Blog Post Kheil.pptxintrotodigital
This document provides guidance on increasing video content through user-generated content (UGC). It recommends developing a content plan and calendar with monthly topics and defining video needs for each social media platform. Marketers should reach out to customers to generate UGC and track performance metrics. Video content is important because it yields positive ROI, boosts lead generation, increases understanding of products/services, and drives engagement. The document advises measuring success and having a clear purpose for content. Marketers should communicate campaigns to elicit related UGC and provide hashtags. Ideal video lengths vary by social media platform from 7-15 seconds on TikTok to 2 minutes on YouTube. The key takeaways are to leverage helpful UGC to build
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
10. Clean and Clear
◦ Clean & Clear is a line of skincare
products owned by Johnson &
Johnson and currently available in 46
countries.
◦ Target: females from 12 to 24
◦ The brand was originally developed by
Revlon as a line of sensitive skin
personal care items and was
introduced by1956.
◦ In 1991, Revlon sold Clean & Clear to
Johnson & Johnson.
11. Background
◦ Clean & Clear needed to refresh the marketing strategy.
◦ Clean & Clear advertising has always described friendships
between girls, but in 2012 it was representing them the same
way the company did in 1992, even though digital has
significantly affected teens' perceptions of "friends."
12. In 2012, teens…
◦ Teens live in the world of social media and are very much out there and
want to be seen, but they’re afraid of being judged. It was important
that the content empower them on those same channels.
◦ Teens made a dramatic shift in their media habits. Ten years ago, 45%
of teens owned a cell phone. In 2012, 70% of teens own a smartphone
and digital video is the #1 way to influence their perceptions.
◦ Teens were actively searching for makeup tutorials and skin care tips,
and they're happy if that content comes from a brand they trust. Clean
& Clear has to be ready with the reliable content and guidance they're
looking for.
13. Help Content
◦ How to Get Rid of & Prevent Acne
◦ Summer Fun & Skin Care Tips
◦ Cleansing Must Haves
14. Hub Content
◦ The videos share teens’ own
stories and try to build confidence.
◦ It aims to strength brands with
consumers but not sell to them
overtly, no Clean & Clear products
or mentions will be made in the
short documentaries, and its logo
appears only on an end card.
◦ Now there are 21 videos.
15. Hero Content
It was the same series as Hub
content but Clean & Clear
collaborated with vine star and
the 2014 MTV Video Music
Awards.
Princess Lauren
◦ Vine star
◦ She began using Vine in the
summer of 2013 and
accumulated approximately
2.5 million followers in only
one year.
16. Result
Clean & Clear…..
◦ Increased from a handful of videos on YouTube to more than
120 in one year.
◦ Spent $29.1 million on advertising in 2012 and $15.7 million
in the first nine months of 2013.
◦ Earned millions of views for SEE THE REAL ME series.
◦ Achieved double digit increases in market share.
17. Questions
◦Do you think is the video content effective for start-
up companies?
◦What are the obstacles for start-up companies to
introduce video marketing? How should they solve
the obstacles?