This document discusses qualities of effective and ineffective technology leaders in schools. It analyzes the technology director and technology specialist at the author's school district. Effective leaders empower users with technology skills and knowledge, model technology use, secure resources and training, and foster other teachers' leadership abilities. The technology specialist interviews teachers for feedback and encourages departmental leadership. In contrast, ineffective leaders lack skills, fail to secure resources or plan training, and don't understand users' needs. Overall, effective technology leaders put users first, take risks to explore solutions, and help others lead with technology.