Edupreneurship: A New Dimension of The Entrepreneurship

Edupreneurship: A New
Dimension of The
Entrepreneurship
How to Succeed with Your Knowledge & Skills in
the Business Sector
Takis Athanassiou

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EDUPRENEURSHIP: A New Dimension of The Entrepreneurship
Do you like to tell stories? Do you like the “show and tell”
approach as a way to make a difference in the world?
Do you like to help people discover their true potential?
Then edupreneurship is your game.
Today it is easy to make a success (and develop a business)
by capitalizing your knowledge and skills and helping people
reach their true potential! Welcome to the edupreneurship
domain!

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Edupreneurship As A Business Paradigm
Shifting
I’ve heard first time the term edupreneurship by Danny Iny, founder
of Mirasee (the successor of Firepole Marketing) and distinguished edupreneur in
one of his books (I think it was the Teach and Grow Rich !!!) and later on in his
webinars!
Danny is an excellent trainer and master storyteller turned his knowledge and
expertise to successful info-products.
The turn of the new century has found some established forms of working while
speared out the establishment of some new business practices and models
providing new solutions and approaches in the form of consulting or services.
Edupreneurship is one of those new forms, aiming at business practices related
to the education!

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To give birth to a new form of
entrepreneurship within the new age is,
basically, a part of designing and employing
new business models you want to establish in
the modern business ecosystem.
In the 21st century, the most desirable assets
are the skills and the knowledge/digital
components, while the most cherished
commodity is … the time!
Edupreneurship is a new business paradigm shifting!
This Photo by Unknown Author is licensed under CC BY-SA

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Our society is in constant demand for more skills, knowledge, and competencies
in the shortest time possible!
E-Learning is a solution (and a coherent approach) to the problem of lifelong
learning, while the demand for more training and education is still rising along to
the ever increasing working demands required by today’s employers!
Companies today are in an international environment of constant competition
for survival, while they select high skilled and competence to perform a million
tasks uncommon to earlier ages.

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The transformation of the economy to
a digital one brought roles and job
descriptions as:
• growth manager
• social media manager
• content marketing expert
• lifelong learning manager
• startup expert
• edupreneur
• solopreneur
…
The transformation of our economy
from a purely physical and goods exchange economy to a digital or virtual
interactive economy (“like” economy, friend economy, networking economy, click
economy, sharing economy, favors exchange economy, interaction economy, etc.)
This Photo by Unknown Author is licensed under CC BY

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provided the fuel for the release of massive energy, resources, and creativity to
people looking the launch of new enterprises in a public have already tired of the
old forms of doing business and making money.
The electronic transformation provided a base of reference for new forms of
business and ventures to advanced, forms that were incomprehensible to older
(pre-Internet) ages.
This shift in business operation in
relation to the change in the
traditional roles of consumer vs
producer, prolong some stages of
business incubation while
providing a solid base for the
advent of new business to root
and flourish on traditional
operations with new mediums!
This Photo by Unknown Author is licensed under CC BY-NC-ND

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Modern society is not separated to producers and consumers. They are both and
as such, they have more requirements and demands on the items they use and
employ!
A classic paradigm shift in business are
the industries of publishing (a long-
standing business tradition!) and the
education (an, even more, older tradition
counting and the verbal/oral teachings in
many cultures).
Entrepreneurship in publishing section is
based on the advance of the electronic
books and the consumer’s trend of using
various, mobile in essence, devices, for
their consumption.This Photo by Unknown Author is licensed under CC BY-SA

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The advance of the e-books, the internationalization, the Amazon effect, the
trend for reading everywhere (and with many devices) the reduction of cost per
unit and the self-publishing facilitation develops a new framework of operations
in the industry!
This framework constituted the basis for the start-up of new, publishing,
activities on a global scale.
Accordingly, at the education section, a new transformation has occurred, based
mainly on the pressure from the technology, the need for more skills and
competencies after the formal education, the new business requirements, the
need for lifelong learning procedures and integrated human resources
development provided a new frame of reference for entrepreneurs.
The edupreneurship has been born!

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Edupreneurship As A Business
Edupreneur is one of those things came in the collective conscious horizon with
the advanced of IT technologies and communication heralding a new way
to make a living by training activities.
In such a way, the edupreneur has taken a place beside the general consulting
practices, coaching, facilitation, etc. providing means and resources to focus a
person on realizing his/her potential.
How to do business with education? Well, universities do it for very long time,
isn’t it!
As a privateer, to become active in the field of education and hoping to provide
more value is a gamble.

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As a privateer, to become active in the field of education and hoping to provide
more value is a gamble. To perform, though, an opening as that as a business
person it needs something more than just knowledge and skills.
It needs an entrepreneurship spirit, a way of
making a living in rough times, it means to
package your knowledge in palatable
knowledge chunks, learning dissemination
capabilities, instructional design skills, and
much more. It also needs solid marketing skills to
wrap up, monitor and achieve your set goals.
The objective is, of course, to sell (it is
business, after all), but it is not just that! More
than that, edupreneurship is to develop a friend (clients?) base of friends,
readers, interested parties, agencies, organizations, and people that you will
commit to serve for a long time!
This Photo by Unknown Author is licensed under CC BY-NC

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But it is much more things along the way;
edupreneurship is related to business,
processes, administration, technical skills,
analysis & metrics, marketing, rapport building,
community development and
networking, communication and writing, e-
Learning, training, education, ideas
generation, content marketing, portfolio
and brand building, income development, etc.
To become successful in this field you need to
develop many skills along with your course but most of all you need to commit
yourself to provide constant value to the community of people and organization
you decide to serve.
This Photo by Unknown Author is licensed under CC BY

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About the Author
Takis Athanassiou is a European-based e-Business & e-
Learning consultant. He has been working for over 20 years in
the IT sector, as Project Manager, Team Leader and Director
in Greek SMEs, focused mainly in areas of IT services, e-
Learning and consulting.
Takis helps entrepreneurs, freelancers, and small business owners to achieve
their goals.
He develops and presents ideas, strategies, and approaches for leadership,
strategy, operations, marketing, social media, and productivity.

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Contact Author
You can contact Takis Athanassiou, using the following addresses:
takis@takisathanassiou.com
http://takisathanassiou.com/
http://www.linkedin.com/in/tathan
http://facebook.com/takis.athanassiou
http://twitter.com/tathan

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