This document outlines an advocacy campaign to promote education for girls in Pakistan. It discusses the 4 stages of an advocacy campaign: planning, implementation, execution, and evaluation. It presents data on female illiteracy in Pakistan and sets a target of convincing 30% of the audience. The campaign's message, strategies, targeted audiences, budget, and timeline are defined. An initial pilot study is conducted. Feedback suggests the campaign was successful in convincing 20 of 25 families to send their children to school.

2. ADVOCACY CAMPAIGN
Education for Girls

3. .
PRESENTED BY
Ambreen
Fatima
#66
Wasif Ali
Kazmi #
46

4. 4 STAGES OF BUILDING AN ADVOCACY CAMPAIGN
.
Planning
Implementation
Execution
Evaluation

5. BRAIN STORMING
 Gather all the data regarding
female
illiteracy Rate in Pakistan and to
specified the Area for target
audience
And convince them to send their
kids to schools, give them solutions
and tell them that how important the
study is for girls and what are the
benefits of that, so to achieve that
purpose we have made strategy
and goals.

6. STATEMENT OF PROBLEM
52 % of the Pakistani
population consist of females
in which 2/3 are illiterate.
49.5 million adults are
illiterate
Pakistan has reduce
spending on education from
2.6% of gross national product
(GNP) in 1999 to 2.3% of GNP,
in 2013

7. MESSAGE OF OUR CAMPAIGN
Apki bachiyan apka
Sarmaya or mulk
ka mustaqbil hain
Agay barhna hai toh alif bay pay
par yakeen rahkna hai
Aaj ki beti Kal ki
Maa hai

8. CAMPAIGN STRATEGY
At least 30 % of Target audience must be
convinced by us
People are uneducated so deal them
accordingly
Remove Language barriers
Collect their point of view in pilot study
To convince the people towards Education
Trying to change the behaviour and attitudes
of the people towards female education
Change must be consistent and sustainable
(not for a time being)

9. To convince the people with in time
span we have chosen and to see the
kids going schools.

10. OUR TARGETED AUDIENCE
Primary Audience
Stake holders of the Area
Secondary Audience
Parents in homes

11. SETTING THE CHANNEL
Print Media
Pamphlets
Interpersonal communication
with the targeted audience

12. BUDGET ALLOCATION
ESTIMATED
Pamphlets Travelling Meals Telephonic
20oo/- 4000/- 2500/- 500/-
Total budget we planned 9000/-
During Campaign
400/- 3000/- 2000/- 500-
Total budget we spend = 5900/-

13. TIME FRAME Almost One month
1st week for pilot study
2nd week for implementation
3 weeks for Feedback

14. FREQUENCY
WEEKS DAYS Time spent
1st week 2 3hours
2nd week 2 3hours
3 weeks Feedback 2 3hours

15. TARGET AUDIENCE

16. PILOT STUDY
Do a initial survey of the people in the
targeted Area
Start a pilot project on the shorter scale
Interact with the audience about the
objectives of the advocacy campaign
Get their feedback on the pilot study

17. PRACTICALITY
Hurdles we found
Confused and rude behaviour by some
people due to some security reasons as
they thought we are kidnappers.
Due to slum Area we were stinky
Due to lack of awareness and education,
it was difficult to convince people
regarding female education.

18. FOR CAMPAIGN FELLOWS
Always take departmental card with you.
Because it is your identity and definitely help
you in persuasion process.
Always construct your message regarding
targeted audience. Because after the visit of
Area, we immediately re-construct our
campaign message according to the audience.
Identify those people who really wants to engage with your campaign.
Because those people are basically agents of change and they really support
you to achieve the desire goals.
If your are interacting with uneducated people must give them some
knowledge of outer world give them dreams so they can pursue them

19. LACK OF RESOURCES
Funding issues
If we run A campaign on great
level, how to maintain
expenses as a students

20. METHOD
Count the variables
Deductive method
Specific to General approach

21. SAMPLING
Random type sampling
Population size of the Area named
“SHAH Di Khoi “
Average person per home is 5.9
Randomly Chosen 25 homes out of
250 homes

22. SOCIAL, ECONOMICAL AND POLITICAL STATUS
Social status is very poor as well as
standard of living is slummy.
Economically the people are hand to
mouth
Due to Rural area and lower class
people influence in political system
is almost none.

23. EVALUATION
Repetition
Modification
Alteration
Rejection

24. FEEDBACK
In Current scenario, the feedback of
90% people was Optimistic and co-
operative.
Final feedback is that out of 25 houses
20 are agreed to pursue their kid study.
Target was achieved

25. SUGGESTIONS FOR
THE GOVERNMENT
AS current government
slogan is” Parha lihka
Punjab “
So Government should
establish a committee
which supplies free books
and uniform to the
deprived students door to
door.