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Review and Planning Workshop on
Advocacy, Communication and Awareness
Building for Children and Women
(5th Phase)
National Institute of Mass Communication
Ministry of Information and Broadcasting
9 June 2022
AHM. Bazlur Rahman-S21BR
Chief Executive Officer
Bangladesh NGOs Network for Radio and
Communication (BNNRC)
&
Policy Research Fellow
Shaping the Future of Media, Information &
Entertainment in the Era of the Fourth Industrial
Revolution (4th IR)
Project Goal
Uphold the Universal Rights of the
Children and Women Build
Awareness and Bring About
Necessary Change in Favour of
Them
Project
Purpose:
To bring about social and behavioural changes in
the mindset of the people about children and
women’s rights through improved survival,
development, protection and participation within
the framework of CRC, CEDAW
Adolescent girls and boys, especially the most
disadvantaged, utilize quality basic social services
in a safe and protected environment and are
empowered and resilient as active agents of
change
Develop the capacity of eight media
organizations/networks to actively advocate and
communicate for the rights of the children and
women – NIMC has covered CRS/Private Radio TV
and Online
To achieve the target of SDGs, the 7th five-year
plan and vision 2021 on children and women
issues
Project Outputs:
Advocacy and knowledge for children and women will be
increased in the community, Media communication with a
special campaign will advocate children and women issues
for overall development
The capacity of media organizations/networks to actively
advocate and communicate for children and women enhanced
Knowledge and skills of media personnel for communicating
information on the situation of children and women issues
enhanced
Adolescent boys and girls from selected communities are
engaged to develop desired behaviours and facilitate action to
eliminate harmful social norms and practices with a focus on
ending child marriage.
Implementation of the articles of CRC, CEDAW and the
targets of SDGs and Vision 2021 will be achieved.
Project Outcomes
Infants and young children and their mothers, especially
the most disadvantaged, utilize quality and sustainable
social services in a safe environment and their families are
empowered to practice positive behaviour(C4D)
Boys and girls of primary school age, especially the most
disadvantaged, life and are learning equitably in an
inclusive, healthy, safe and resilient environment(C4D)
Adolescent girls and boys, especially the most
disadvantaged, utilize quality basic social services in a
safe and protected environment and are empowered and
resilient as active agents of change(C4D)
An enhanced policy environment and national and sub-
national systems are in place for the realization of child
rights, with a focus on equity and resilience, guided by
knowledge and evidence
Making social and behavioural changes in the mindset of
the people about children and women’s rights through
improved survival, development, protection and
participation within the framework of CRC, CEDAW
Conduct effective communication programs through media
for advocacy, and social mobilization with a special focus
on a disadvantaged, marginalized group
Media communication with special campaigns, advocacy
and knowledge for children and women will increase in
the community
More children, especially vulnerable and marginalized
children will be supported to participate in the media
NIMC
Intervention
Training &
Workshop
Program
1. CRC, CEDAW, Meena and Girl’s Education
2. Facts for life with Field Practice
3. Techniques of News Writing
4. Issue-based workshop for Media
5. Issue-based workshop for Community Radio professional
6. Techniques of Adolescent child participation in electronic media
7. Follow up training and mentoring of children participation in in electronic media
8. Impact of new media: children perspective / women perspective
09. Safe use of the internet of children
10. Training for women reporters of community radio
11. Training on Internet Broadcasting: Internet use and application for adolescent child
journalist
12. Techniques of program production on child and women issues for new broadcasters
13. Techniques of program production on Reproductive Health pre and post mother health for
betterment of child and women
14. Training for adolescent children on issue-based reporting techniques
NIMC
Intervention:
Training and
capacity building
is one of the
unique programs
of NIMC
Intervention Year Participants Male/Female
Workshop/Training July 2017- June 2018 579 Male: 326
Female: 253
Workshop/Training July 2018 – June 2019 854 Male : 611
Female: 243
Workshop/Training July 2019 – June 2020 569 Male : 337
Female: 232
Workshop/Training July 2020- June 2021 493 Male: 301
Female : 192
Workshop/Training July 2021 – June 2022 689 Male: 489
Female: 200
Grand Total: 3184 Male: 1120
Female: 2064
Contribution of Advocacy, Communication and
Awareness Building for Children and Women
project to the achievement of following
- Sustainable Development
Goals(SDGs) directly 06 goals
- 10 Special Initiatives of PM
- 7th Five Year Plan
Project Results:
Project Contribute to achieve
Media and journalists, as independent players in society, constitute a diverse and professional media landscape
and function as change catalysts in line with children and Women.
The establishment of an enabling environment for the media, conducive to children and Women.
Media serve the interests of the children and women and act as a watchdog on their behalf
Journalists and media experts work professionally for the interests of the children and women / Coverage of
diversity and gender issues.
Strengthened professionalism and sustainability of media house and improved people’s participation in media
development and content.
Useful knowledge and improved skills for covering children and women’s issues
Enhancing the cooperation between the media and children and women’s issues, and thereby giving a voice to the
most vulnerable groups in the rural area
Project Contribute to get Awards
Name of the Community Radio Quantity Name of the Awards
Radio Padma 05 PIB- A2I Media Award, PIB & A2i Project /Community Radio -RTI Award
BNNRC and FNF Bangladesh
Lokobetar 02 Community Radio -RTI Award, BNNRC and FNF Bangladesh
Radio Pollikontho 21 Family Planning Media Award, ABU, UNFPA, Meena Media Award, Climate Change Award of ABU
Radio Mahananda 03 Meena Media Award, UNICEF
Radio Chilmari 04 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh
Radio Jhenuk 12 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh
Krishi Radio 01 Meena Media Award, UNICEF
Radio Bikrampur 06 Meena Media Award, UNICEF, Family Planning Award, RTI Award
BNNRC & FNF Bangladesh
Borendro Radio 07 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh
Radio Meghna
Radio Sarabela
01
05
Meena Media Award
Meena Media Award/ ABU
The way forward: In the era of the Fourth Industrial
Revolution
Media Literacy for
Children and Women in
line with misinformation
and disinformation/ Fake
News
Social media techniques
for Children and Women
/ Safer Internet
Reskilling and Upskilling
for the Community Radio
Broadcasters
Introduce Road Safety
Journalism
Fact-Checking and
verification /Digital
Security and Safety /
Data-driven journalism
Training for online -
portal/ Internet TV and
Internet Governance
Training about Internet
governance and
Journalism
Mobile journalism /
Drone Journalism / Using
AI in Journalism
/Infographics
Media Management [
5/6 areas ] Monetization
with Social Media /
Industries
Children and Women
Centered Responsive
Digital Story Telling
Basics of Multimedia
reporting
Provide equipment and
technical support to the
Community Radio
Broadcasters
Dialogue with Children
and Women Page Editor
/ Introducing Fellowship
program
Research: conduct training needs assessment (desk study, focus
group discussions, consultations)
Develop monitoring and evaluation tools to assess the impact of
the training/workshop.
Establish Digital Lab: Using AI, Blockchain, IoT & Bigdata in
Journalism
Organize Training of Facilitator (s) for addressing the Mid-level
Journalists
Upholding journalism Ethics in the Age of Social Media
Develop the capacity of SDGs Reporting
Review and Planning Workshop on  Advocacy, Communication and Awareness Building  for Children and Women  (5th Phase)

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Review and Planning Workshop on Advocacy, Communication and Awareness Building for Children and Women (5th Phase)

  • 1. Review and Planning Workshop on Advocacy, Communication and Awareness Building for Children and Women (5th Phase) National Institute of Mass Communication Ministry of Information and Broadcasting 9 June 2022 AHM. Bazlur Rahman-S21BR Chief Executive Officer Bangladesh NGOs Network for Radio and Communication (BNNRC) & Policy Research Fellow Shaping the Future of Media, Information & Entertainment in the Era of the Fourth Industrial Revolution (4th IR)
  • 2. Project Goal Uphold the Universal Rights of the Children and Women Build Awareness and Bring About Necessary Change in Favour of Them
  • 3. Project Purpose: To bring about social and behavioural changes in the mindset of the people about children and women’s rights through improved survival, development, protection and participation within the framework of CRC, CEDAW Adolescent girls and boys, especially the most disadvantaged, utilize quality basic social services in a safe and protected environment and are empowered and resilient as active agents of change Develop the capacity of eight media organizations/networks to actively advocate and communicate for the rights of the children and women – NIMC has covered CRS/Private Radio TV and Online To achieve the target of SDGs, the 7th five-year plan and vision 2021 on children and women issues
  • 4. Project Outputs: Advocacy and knowledge for children and women will be increased in the community, Media communication with a special campaign will advocate children and women issues for overall development The capacity of media organizations/networks to actively advocate and communicate for children and women enhanced Knowledge and skills of media personnel for communicating information on the situation of children and women issues enhanced Adolescent boys and girls from selected communities are engaged to develop desired behaviours and facilitate action to eliminate harmful social norms and practices with a focus on ending child marriage. Implementation of the articles of CRC, CEDAW and the targets of SDGs and Vision 2021 will be achieved.
  • 5. Project Outcomes Infants and young children and their mothers, especially the most disadvantaged, utilize quality and sustainable social services in a safe environment and their families are empowered to practice positive behaviour(C4D) Boys and girls of primary school age, especially the most disadvantaged, life and are learning equitably in an inclusive, healthy, safe and resilient environment(C4D) Adolescent girls and boys, especially the most disadvantaged, utilize quality basic social services in a safe and protected environment and are empowered and resilient as active agents of change(C4D) An enhanced policy environment and national and sub- national systems are in place for the realization of child rights, with a focus on equity and resilience, guided by knowledge and evidence
  • 6. Making social and behavioural changes in the mindset of the people about children and women’s rights through improved survival, development, protection and participation within the framework of CRC, CEDAW Conduct effective communication programs through media for advocacy, and social mobilization with a special focus on a disadvantaged, marginalized group Media communication with special campaigns, advocacy and knowledge for children and women will increase in the community More children, especially vulnerable and marginalized children will be supported to participate in the media
  • 7. NIMC Intervention Training & Workshop Program 1. CRC, CEDAW, Meena and Girl’s Education 2. Facts for life with Field Practice 3. Techniques of News Writing 4. Issue-based workshop for Media 5. Issue-based workshop for Community Radio professional 6. Techniques of Adolescent child participation in electronic media 7. Follow up training and mentoring of children participation in in electronic media 8. Impact of new media: children perspective / women perspective 09. Safe use of the internet of children 10. Training for women reporters of community radio 11. Training on Internet Broadcasting: Internet use and application for adolescent child journalist 12. Techniques of program production on child and women issues for new broadcasters 13. Techniques of program production on Reproductive Health pre and post mother health for betterment of child and women 14. Training for adolescent children on issue-based reporting techniques
  • 8. NIMC Intervention: Training and capacity building is one of the unique programs of NIMC Intervention Year Participants Male/Female Workshop/Training July 2017- June 2018 579 Male: 326 Female: 253 Workshop/Training July 2018 – June 2019 854 Male : 611 Female: 243 Workshop/Training July 2019 – June 2020 569 Male : 337 Female: 232 Workshop/Training July 2020- June 2021 493 Male: 301 Female : 192 Workshop/Training July 2021 – June 2022 689 Male: 489 Female: 200 Grand Total: 3184 Male: 1120 Female: 2064
  • 9. Contribution of Advocacy, Communication and Awareness Building for Children and Women project to the achievement of following - Sustainable Development Goals(SDGs) directly 06 goals - 10 Special Initiatives of PM - 7th Five Year Plan
  • 10. Project Results: Project Contribute to achieve Media and journalists, as independent players in society, constitute a diverse and professional media landscape and function as change catalysts in line with children and Women. The establishment of an enabling environment for the media, conducive to children and Women. Media serve the interests of the children and women and act as a watchdog on their behalf Journalists and media experts work professionally for the interests of the children and women / Coverage of diversity and gender issues. Strengthened professionalism and sustainability of media house and improved people’s participation in media development and content. Useful knowledge and improved skills for covering children and women’s issues Enhancing the cooperation between the media and children and women’s issues, and thereby giving a voice to the most vulnerable groups in the rural area
  • 11. Project Contribute to get Awards Name of the Community Radio Quantity Name of the Awards Radio Padma 05 PIB- A2I Media Award, PIB & A2i Project /Community Radio -RTI Award BNNRC and FNF Bangladesh Lokobetar 02 Community Radio -RTI Award, BNNRC and FNF Bangladesh Radio Pollikontho 21 Family Planning Media Award, ABU, UNFPA, Meena Media Award, Climate Change Award of ABU Radio Mahananda 03 Meena Media Award, UNICEF Radio Chilmari 04 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh Radio Jhenuk 12 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh Krishi Radio 01 Meena Media Award, UNICEF Radio Bikrampur 06 Meena Media Award, UNICEF, Family Planning Award, RTI Award BNNRC & FNF Bangladesh Borendro Radio 07 Meena Media Award, UNICEF, Family Planning Award, RTI Award, BNNRC & FNF Bangladesh Radio Meghna Radio Sarabela 01 05 Meena Media Award Meena Media Award/ ABU
  • 12. The way forward: In the era of the Fourth Industrial Revolution Media Literacy for Children and Women in line with misinformation and disinformation/ Fake News Social media techniques for Children and Women / Safer Internet Reskilling and Upskilling for the Community Radio Broadcasters Introduce Road Safety Journalism Fact-Checking and verification /Digital Security and Safety / Data-driven journalism Training for online - portal/ Internet TV and Internet Governance Training about Internet governance and Journalism Mobile journalism / Drone Journalism / Using AI in Journalism /Infographics Media Management [ 5/6 areas ] Monetization with Social Media / Industries Children and Women Centered Responsive Digital Story Telling Basics of Multimedia reporting Provide equipment and technical support to the Community Radio Broadcasters Dialogue with Children and Women Page Editor / Introducing Fellowship program
  • 13. Research: conduct training needs assessment (desk study, focus group discussions, consultations) Develop monitoring and evaluation tools to assess the impact of the training/workshop. Establish Digital Lab: Using AI, Blockchain, IoT & Bigdata in Journalism Organize Training of Facilitator (s) for addressing the Mid-level Journalists Upholding journalism Ethics in the Age of Social Media Develop the capacity of SDGs Reporting