Yandex search queries related to Education abroad
• Category Growth:
o Desktop
o Mobile
• Category Growth:
o Higher education
o Secondary Education
o Language learning
o MBA
• Most queries per City in Russia
• Top performing ads
• Focus on Regions
Learning languages abroad
• YoY growth
• Most popular languages and fastest growing
• Most popular destinations
• Who is searching for Learning languages abroad in Yandex?
MBA abroad
• YoY growth
• Most popular countries
• MBA in The UK
• MBA in Germany
• Who is searching for MBA abroad in Yandex?
Secondary education abroad
• YoY growth
• Most popular countries
• Secondary education in The UK
• Secondary education in Germany
• Secondary education in Italy
• Secondary education in France
• Who is searching for Secondary education abroad in Yandex?
Higher education abroad
• YoY growth
• Most popular countries
• Higher education in The UK
• Higher education in Germany
• Higher education in Italy
• Higher education in France
• Who is searching for Higher education abroad in Yandex?
Education by countries
• Education in The UK
• Top academical destinations in The UK
• Education in Germany
• Education in Italy
Yandex is the leading search engine in Russia. This presentation illustrates the demand dynamics in the always competitive fashion industry. International advertisers are targeting Russia for growth due to the relatively low cost of customer acquisition and Russia being the 7th largest Internet audience in the world.
Russian Internet Market and Yandex OverviewPreston Carey
A detailed overview of the Russian internet market and Yandex's position within that market. Also contains details on Yandex's advertising product offerings.
Dating in Russia
Dynamics.
Queries share by devise.
Search per category (Dating Goal).
Desktop vs Mobile.
Gender of Users.
Age of Users.
Top-19 Dating sites in Russia
QoQ Growth
Regional popularity
Best practice YAN strategy
(Full Report) Interest in Fashion in Russia: UK, Italy, Germany.Constantin Starchikov
Interest in Fashion in Russia
o User interest in industry
o Dynamics of the category Fashion Luxury
o User interest in Online Fashion Shopping
o User interest in discounts
o User interest by categories
o Change of interest in category Fashion by quarters
o The share of interest in Russian regions
o Interest inwards Fashion in Russian Regions
o User interest by Clothing categories
o Change of interest in high street brands
British Fashion
British accessories, underwear, shoes, clothing
British brands
British Fashion: Top queries and Audience portrait
Italian Fashion
Italian accessories, underwear, shoes, clothing
Italian outlets
Italian brands
Italian Fashion: Top queries and Audience portrait
German Fashion
German accessories, underwear, shoes, clothing
German brands
German Fashion: Top queries and Audience portrait
The internet in today’s Russia: key facts and figures
Internet users vs total population by country
Russian internet self-identification: RUNET
Audiences growth per device
Internet penetration in Russia by age
Internet penetration in Russia by region
Multi-device and multi-screens
Devices Russians use to access the internet
Time online
Russia’s Mobile Market
Mobile activities
Mobile Data and Device Metrics in Russia
Mobile ad Spending in Russia
Russia’s Advertising Market
What will the Russia’s ad market look like?
Most popular type of online advertising
Growth in segments of the digital market
Expected in Russian Ad Market
Russian E-commerce Market
Online shoppers in Russia (% of population)
e-Commerce market in Russia
Cross-border e-Commerce
Cross-border trade in Russia (import)
Parcels sent from online stores outside Russia
Distribution of local and cross-border markets by product categories
Russian spending in foreign online stores by country
Cost of purchases in foreign online stores
Yandex №1 in Russia
Yandex's audience in Russia
Yandex’s presence outside Russia
Yandex is far more than a search engine
Yandex reach and popularity
Digital Marketing Strategy, Content, Leads & Inbound Marketing, Search Engine Optimization, Search Marketing, Social Media, Customer Relations, Branding Online.
Lic. Abel Jiménez Comunicador y Mercadólogo Tijuanense con 14 Años de Trayectoria Optimizando Procesos, Reduciendo Costos e Incrementando la Utilidad Neta de Negocios en México y Estados Unidos
SEO JMS Marketing and Branding Project Similarweb Website Analysis Overview ...Agencia de Mercadotecnia
Reporte SEO Sobre Dominio JMS COM MX Crecimiento en Google Mexico - Serps Analysis by SemRush - Search Optimization Marketing Digital Tijuana - Posicionamiento en Google - Keywords - Google First Page - Social Media Optimization - 21 may 2017
JMS COM MX Website Analysis Overview Ranking Report Organic Traffic Keywords and More by SEMRUSH SEM SMO SEO Tool - Campaign JMS Tijuana - Abel Jimenez Marketer and Entrepreneur Project
Yandex is the leading search engine in Russia. This presentation illustrates the demand dynamics in the always competitive fashion industry. International advertisers are targeting Russia for growth due to the relatively low cost of customer acquisition and Russia being the 7th largest Internet audience in the world.
Russian Internet Market and Yandex OverviewPreston Carey
A detailed overview of the Russian internet market and Yandex's position within that market. Also contains details on Yandex's advertising product offerings.
Dating in Russia
Dynamics.
Queries share by devise.
Search per category (Dating Goal).
Desktop vs Mobile.
Gender of Users.
Age of Users.
Top-19 Dating sites in Russia
QoQ Growth
Regional popularity
Best practice YAN strategy
(Full Report) Interest in Fashion in Russia: UK, Italy, Germany.Constantin Starchikov
Interest in Fashion in Russia
o User interest in industry
o Dynamics of the category Fashion Luxury
o User interest in Online Fashion Shopping
o User interest in discounts
o User interest by categories
o Change of interest in category Fashion by quarters
o The share of interest in Russian regions
o Interest inwards Fashion in Russian Regions
o User interest by Clothing categories
o Change of interest in high street brands
British Fashion
British accessories, underwear, shoes, clothing
British brands
British Fashion: Top queries and Audience portrait
Italian Fashion
Italian accessories, underwear, shoes, clothing
Italian outlets
Italian brands
Italian Fashion: Top queries and Audience portrait
German Fashion
German accessories, underwear, shoes, clothing
German brands
German Fashion: Top queries and Audience portrait
The internet in today’s Russia: key facts and figures
Internet users vs total population by country
Russian internet self-identification: RUNET
Audiences growth per device
Internet penetration in Russia by age
Internet penetration in Russia by region
Multi-device and multi-screens
Devices Russians use to access the internet
Time online
Russia’s Mobile Market
Mobile activities
Mobile Data and Device Metrics in Russia
Mobile ad Spending in Russia
Russia’s Advertising Market
What will the Russia’s ad market look like?
Most popular type of online advertising
Growth in segments of the digital market
Expected in Russian Ad Market
Russian E-commerce Market
Online shoppers in Russia (% of population)
e-Commerce market in Russia
Cross-border e-Commerce
Cross-border trade in Russia (import)
Parcels sent from online stores outside Russia
Distribution of local and cross-border markets by product categories
Russian spending in foreign online stores by country
Cost of purchases in foreign online stores
Yandex №1 in Russia
Yandex's audience in Russia
Yandex’s presence outside Russia
Yandex is far more than a search engine
Yandex reach and popularity
Digital Marketing Strategy, Content, Leads & Inbound Marketing, Search Engine Optimization, Search Marketing, Social Media, Customer Relations, Branding Online.
Lic. Abel Jiménez Comunicador y Mercadólogo Tijuanense con 14 Años de Trayectoria Optimizando Procesos, Reduciendo Costos e Incrementando la Utilidad Neta de Negocios en México y Estados Unidos
SEO JMS Marketing and Branding Project Similarweb Website Analysis Overview ...Agencia de Mercadotecnia
Reporte SEO Sobre Dominio JMS COM MX Crecimiento en Google Mexico - Serps Analysis by SemRush - Search Optimization Marketing Digital Tijuana - Posicionamiento en Google - Keywords - Google First Page - Social Media Optimization - 21 may 2017
JMS COM MX Website Analysis Overview Ranking Report Organic Traffic Keywords and More by SEMRUSH SEM SMO SEO Tool - Campaign JMS Tijuana - Abel Jimenez Marketer and Entrepreneur Project
Tourism in the UK. interest from Russian online users (Full Report)Constantin Starchikov
Market overview for Travel Industry in UK & Ireland
Russian tourist interest in tourism in the UK & Ireland
Interest per region
Interest per city
Growth per industry sector: accommodation, tours, tickets, car rentals.
Flight destinations
Popular tours
Accommodation per city
Transportation
User profile
Most popular sights
Other popular queries.
2018 August GrayReports - Demand Trends for Higher EducationGray Associates, Inc
Key Demand Trends and Observations for Higher Education Programs
- We’re finally seeing consistent growth in overall student demand.
- Both Google search and Gray inquiry data confirm this trend.
- But all the growth is in online; on-ground continues to decline.
- Prices for inquiries were at all-time highs, but have begun to drop.
- Demand growth rates are higher in more rural areas.
- Program contribution can and should be included in program reviews.
E-commerce Berlin Expo 2017 - Trends and digital advertising opportunities in...E-Commerce Berlin EXPO
Dominik Johnson Director Key Account Development Yandex
Russia is Europe's largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organization wishing to reach a Russian audience. Dominik Johnson will cover key topics including successful strategies in Russia and rules to follow. Dominik will share insights and he will show you trends in several important segments which will help you to define your cross boarder strategy to grow.
2018 September GrayReports - Demand Trends for Higher EducationGray Associates, Inc
- We’re finally seeing consistent growth in student demand.
– As usual, online programs are driving the growth.
– Inquiries for on-ground continues to decline.
- Both Google search and Gray inquiry data confirm this trend.
- Prices for inquiries continue to stay below this summer’s peak.
- As always, good market data enables better program decisions.
- Adding program economics further improves decisions.
- In combination, they enable schools to better develop and manage high-margin programs that can fund mission-critical programs.
Russia is home to more than 100m potential customers. Recognizing the growth potential and low cost of acquisition, an increasing number of US companies are advertising in Russia. Here's why:
Tourism in the UK. Interest from Russian online users. Car Rental.Constantin Starchikov
Russian tourist interest in the UK & Ireland as a whole increased by 11%
Russians are more likely to search for plane tickets to the UK & Ireland (+25% in queries for the year) and are interested in renting a car (+62% in queries for the year)
Most active increase in interest among Russians is in Scotland and Ireland
Fastest growing interest was seen for the cities of Edinburgh and Liverpool
Main tourists from Russia to the UK & Ireland are women aged 25-44 with a high income
In addition to London, Russian tourists love old castles as well as Stonehenge
Russians are interested in English football
Key Demand Trends and Observations
- The decline in total inquiries seems to be slowing.
- Conversions rates exceed our baseline, and should lead to rising conversion
volumes.
- Prices for inquiries are rising.
- Successful brands are enjoying a run-up in searches.
– Increases starts
– May also lower cost per start
- In this environment, you will need:
– The ability to take share, so you can sustain and grow enrollment in a soft market.
– Great data to inform decisions on programs and markets to invest in.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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Market overview for Travel Industry in UK & Ireland
Russian tourist interest in tourism in the UK & Ireland
Interest per region
Interest per city
Growth per industry sector: accommodation, tours, tickets, car rentals.
Flight destinations
Popular tours
Accommodation per city
Transportation
User profile
Most popular sights
Other popular queries.
2018 August GrayReports - Demand Trends for Higher EducationGray Associates, Inc
Key Demand Trends and Observations for Higher Education Programs
- We’re finally seeing consistent growth in overall student demand.
- Both Google search and Gray inquiry data confirm this trend.
- But all the growth is in online; on-ground continues to decline.
- Prices for inquiries were at all-time highs, but have begun to drop.
- Demand growth rates are higher in more rural areas.
- Program contribution can and should be included in program reviews.
E-commerce Berlin Expo 2017 - Trends and digital advertising opportunities in...E-Commerce Berlin EXPO
Dominik Johnson Director Key Account Development Yandex
Russia is Europe's largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organization wishing to reach a Russian audience. Dominik Johnson will cover key topics including successful strategies in Russia and rules to follow. Dominik will share insights and he will show you trends in several important segments which will help you to define your cross boarder strategy to grow.
2018 September GrayReports - Demand Trends for Higher EducationGray Associates, Inc
- We’re finally seeing consistent growth in student demand.
– As usual, online programs are driving the growth.
– Inquiries for on-ground continues to decline.
- Both Google search and Gray inquiry data confirm this trend.
- Prices for inquiries continue to stay below this summer’s peak.
- As always, good market data enables better program decisions.
- Adding program economics further improves decisions.
- In combination, they enable schools to better develop and manage high-margin programs that can fund mission-critical programs.
Russia is home to more than 100m potential customers. Recognizing the growth potential and low cost of acquisition, an increasing number of US companies are advertising in Russia. Here's why:
Tourism in the UK. Interest from Russian online users. Car Rental.Constantin Starchikov
Russian tourist interest in the UK & Ireland as a whole increased by 11%
Russians are more likely to search for plane tickets to the UK & Ireland (+25% in queries for the year) and are interested in renting a car (+62% in queries for the year)
Most active increase in interest among Russians is in Scotland and Ireland
Fastest growing interest was seen for the cities of Edinburgh and Liverpool
Main tourists from Russia to the UK & Ireland are women aged 25-44 with a high income
In addition to London, Russian tourists love old castles as well as Stonehenge
Russians are interested in English football
Key Demand Trends and Observations
- The decline in total inquiries seems to be slowing.
- Conversions rates exceed our baseline, and should lead to rising conversion
volumes.
- Prices for inquiries are rising.
- Successful brands are enjoying a run-up in searches.
– Increases starts
– May also lower cost per start
- In this environment, you will need:
– The ability to take share, so you can sustain and grow enrollment in a soft market.
– Great data to inform decisions on programs and markets to invest in.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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3. YoY +17% Yandex search queries related to Education abroad
3Yandex data. Desktop and mobile. Russia. July, 2018
0
50
100
150
200
250
300
350
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
2,7M of queries
3,2M of queries
+17% YoY
August 2016- July 2017 August 2017- July 2018
4. The category is growing faster on mobile
4
Yandex data. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
80%
80% 81% 81%
81% 78% 79%
79%
77% 77% 76%
73% 72%
71%
72% 72%
70%
67% 70% 68% 70% 69%
67% 63%
20%
20%
19% 19%
19%
22%
21%
21%
23% 23%
24%
27%
28%
29%
28% 28%
30%
33% 30%
32%
30% 31%
33% 37%
0
50
100
150
200
250
300
350
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
Desktop and tablets
+3% YoY
Mobile
+68% YoY
Desktop and tablets Mobile
5. Higher education is the biggest category,
but language learning — the fastest growing
5
Yandex data. Desktop and mobile. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
0
20
40
60
80
100
120
140
160
180
200
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
Higher education Secondary education Language learning MBA
60%
33%
7%
Higher education Secondary education
Language learning MBA
Aug 2017 - Jul 2018
+19% YoY
+14% YoY
+21% YoY
+8% YoY
6. 6Yandex data. Desktop and mobile. Russia. August, 2018
Users from Moscow and St. Pete make almost 50% of all users
who are searching for Education abroad
St. Pete
10% of users
Moscow
35% of users
Krasnodar
4% of users
Samara
2% of users
Ekaterinburg
3% of users
7. 0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Ad spend Number of advertisers CPC
Yandex Direct auction is stable, CPC tends to decrease
Yandex data. Russia. July, 2018 7
CPC,units
Education abroad category
8. 0%
10%
20%
30%
40%
50%
60%
70%
80%
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
62%
Share of Ad networks traffic
Education abroad
(top advertisers)
Top advertisers get more than 50% of clicks from Ad networks
Russia 8
Yandex data. Aug'2017 – Jul'2018
Search Ad networks
9. 30%
23% 22% 22% 22% 25%
30% 28%
22% 26%
64%
70% 72% 73% 71% 69%
63% 66%
73%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Clicks in the category Education abroad (top advertisers)
Top advertisers focus on Russian regions
Yandex data. July, 2018
9
Moscow and region Saint-Petersburg and region Other Russian regions
11. YoY +21% Yandex search queries related
to Learning languages abroad
11Yandex data. Desktop and mobile. Russia. July, 2018
0
5
10
15
20
25
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
August 2016- July 2017 August 2017- July 2018
172,5K of queries
209K of queries
+21% YoY
12. English is the most popular language to learn abroad,
Chinese — the fastest growing
12Yandex data. Desktop and mobile. Russia. July, 2018
0
5
10
15
20
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
English
German
Spanish
Chinese
Italian
French
0
1
1
2
2
3
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
German
Spanish
Chinese
Italian
French
Scale
13. English is the most popular language to learn abroad,
Chinese — the fastest growing
13Yandex data. Desktop and mobile. Russia. July, 2018
+23%
+13%
+25% +17% +3% +11%
0
20
40
60
80
100
120
140
160
180
English German Chinese Spanish French Italian
Thousandsofqueries
August 2016- July 2017 August 2017- July 2018
14. Now Malta is as popular for learning English as The UK
15Yandex data. Desktop and mobile. Russia. July, 2018
0
1
2
3
4
5
6
7
8
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
The UK
Malta
The USA
Canada
Australia and New Zealand
+25%
+24%
+7%
+33% +1%
0
10
20
30
40
50
60
The UK Malta The USA Canada Australia and New Zealand
Thousandsofqueries
August 2016- July 2017 August 2017- July 2018
15. Who is searching for Learning languages abroad in Yandex?
16Yandex data. Desktop and mobile. Russia. August, 2018
71% 29%
10%
19%
36%
18%
12%
6%
Under 18
18-24
25-34
35-44
45-54
55+
Gender of users Age of users
17. YoY +8% Yandex search queries related to obtaining MBA abroad
18Yandex data. Desktop and mobile. Russia. July, 2018
0
200
400
600
800
1,000
1,200
1,400
1,600
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
13,5K of queries
14,6K of queries
+8% YoY
August 2016- July 2017 August 2017- July 2018
18. The USA is the most popular country for obtaining MBA
19Yandex data. Desktop and mobile. Russia. July, 2018
-6%
+19%
+12%
-27%
+20% +100%
+14% +20% +39% -32%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
M
BA
in
the
USA
M
BA
in
the
UK
M
BA
in
Germ
any
M
BA
in
Azerbaijan
M
BA
in
Canada
M
BA
in
Belarus
M
BA
in
China
M
BA
in
the
Czech
Republic
M
BA
in
Austria
M
BA
in
Kazakhstan
August 2016- July 2017 August 2017- July 2018
19. MBA in The UK — 1,6K queries in Aug’17- Jul’18
20
+19%
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
0
20
40
60
80
100
120
140
160
180
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
20. MBA in Germany — 840 queries in Aug’17- Jul’18
21Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
10
20
30
40
50
60
70
80
90
100
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
+12%
0
100
200
300
400
500
600
700
800
900
21. Who is searching for MBA abroad in Yandex?
22Yandex data. Desktop and mobile. Russia. August, 2018
50% 50%
3%
20%
37%
17%
17%
7%
Under 18
18-24
25-34
35-44
45-54
55+
Gender of users Age of users
23. YoY +14% Yandex search queries related to
Secondary education abroad
24Yandex data. Desktop and mobile. Russia. July, 2018
0
20
40
60
80
100
120
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
937,5K of queries
1,1M of queries
+14% YoY
August 2016- July 2017 August 2017- July 2018
24. Ukraine is the most popular country
for secondary education opportunities
25Yandex data. Desktop and mobile. Russia. July, 2018
+5% +31%
+11%
+11% -11% +14%
+34% +16%
+25%
+21%
0
20
40
60
80
100
120
140
160
Ukraine The USA The UK Germany Kazakhstan Belarus Japan France Italy China
Thousandsofqueries
August 2016- July 2017 August 2017- July 2018
+VPN traffic
25. Secondary education in The UK — 108,5K queries in Aug’17- Jul’18
26Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
2
4
6
8
10
12
14
16
18
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+11%
0
20
40
60
80
100
120
Thousandsofqueries
26. Secondary education in Germany — 50,3K queries in Aug’17- Jul’18
27Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
1
2
3
4
5
6
7
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+11%
0
10
20
30
40
50
60
Thousandsofqueries
27. Secondary education in Italy — 30K queries in Aug’17- Jul’18
28Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+25%
0
5
10
15
20
25
30
35
Thousandsofqueries
28. Secondary education in France — 37,6K queries in Aug’17- Jul’18
29Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+16%
0
5
10
15
20
25
30
35
40
Thousandsofqueries
29. Who is searching for Secondary education abroad in Yandex?
30Yandex data. Desktop and mobile. Russia. August, 2018
65% 35%
13%
14%
27%
22%
14%
10%
Under 18
18-24
25-34
35-44
45-54
55+
Gender of users Age of users
31. YoY +19% Yandex search queries related to Higher education abroad
32Yandex data. Desktop and mobile. Russia. July, 2018
0
20
40
60
80
100
120
140
160
180
200
Aug Sep Oct Nov Dec 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul
Thousandsofqueries
1,6M of queries
1,9M of queries
+19% YoY
August 2016- July 2017 August 2017- July 2018
32. The USA is the most popular country
for higher education opportunities
33Yandex data. Desktop and mobile. Russia. July, 2018
+11%
+7%
+30%
+16%
+49%
+17%
+13% +21% +20% +20%
+25%
+33%
0
50,000
100,000
150,000
200,000
250,000
300,000
The
USA
The
UK
Germ
any
UkraineThe
Czech
Republic
Italy
France
Canada
China
Belarus
Finland
Poland
August 2016- July 2017 August 2017- July 2018
33. Higher education in The UK — 185K queries in Aug’17- Jul’18
34Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
5
10
15
20
25
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+7%
0
20
40
60
80
100
120
140
160
180
200
Thousandsofqueries
34. Higher education in Germany — 170K queries in Aug’17- Jul’18
35Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
2
4
6
8
10
12
14
16
18
20
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+30%
0
20
40
60
80
100
120
140
160
180
Thousandsofqueries
35. Higher education in Italy — 85K queries in Aug’17- Jul’18
36Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
+17%
0
10
20
30
40
50
60
70
80
90
Thousandsofqueries
0
1
2
3
4
5
6
7
8
9
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
36. Higher education in France — 74,6K queries in Aug’17- Jul’18
37Yandex data. Desktop and mobile. Russia. July, 2018
August 2016- July 2017 August 2017- July 2018 Queries dynamics
0
1
2
3
4
5
6
7
8
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
+13%
0
10
20
30
40
50
60
70
80
Thousandsofqueries
37. Who is searching for Higher education abroad in Yandex?
38Yandex data. Desktop and mobile. Russia. August, 2018
62% 38%
14%
25%
20%
18%
14%
9%
Under 18
18-24
25-34
35-44
45-54
55+
Gender of users Age of users
39. Education in The UK — 643,5K queries in August 2017- July 2018
40
Yandex data. Desktop and mobile. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
Aug 2017 - Jul 2018
57%
34%
8%
Higher education Secondary education
English learning MBA
0
5
10
15
20
25
30
35
40
45
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
Higher education Secondary education English learning MBA
+7% YoY
+11% YoY
+25% YoY
+19% YoY
40. 41
London
6,4K of queries
Oxford
6,4K of queries
Cambridge
5,1K of queries
Yandex data. Russia. August, 2018
Top academical destinations in The UK
Manchester
970 queries
Edinburgh
650 queries
Bristol
510 queries
Birmingham
380 queries
Leeds
360 queries
41. Education in Germany — 460K queries in August 2017- July 2018
42
Yandex data. Desktop and mobile. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
Aug 2017 - Jul 2018
74%
22%
4%
Higher education Secondary education
German learning MBA
0
5
10
15
20
25
30
35
40
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
Higher education Secondary education German learning MBA
+30% YoY
+11% YoY
+13% YoY
+12% YoY
42. Education in Italy — 237K queries in August 2017- July 2018
43
Yandex data. Desktop and mobile. Russia. July, 2018
August 2017- July 2018 over August 2016- July 2017
Aug 2017 - Jul 2018
72%
25%
3%
Higher education Secondary education
Italian learning
0
2
4
6
8
10
12
14
16
18
Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun
Thousandsofqueries
Higher education Secondary education Italian learning
+17% YoY
+25% YoY
+11% YoY
43. 16, Leo Tolstoy St., Moscow 119021, Russia tel. +7 495 739-70-00, fax +7 495 739-70-70
Thank you!
Constantin Starchikov
Business Solutions Manager. Yandex (Russia and CIS).
Webcertain Group Ltd
Direct: +44 (0) 203 239 5383
E-mail: constantin.starchikov@webcertain.com
