Market overview for Travel Industryin UK & Ireland Russian tourist interest in tourism in the UK & Ireland Interest per region Interest per city Growth per industry sector: accommodation, tours, tickets, car rentals. Flight destinations Popular tours Accommodation per city Transportation User profile Most popular sights Other popular queries.

1. Russian tourist
interest in the
UK & Ireland

2. Market overview
for Travel Industry
in UK & Ireland
Constantin Starchikov
Business Solutions Manager.
Yandex (Russia and CIS).
Webcertain Group Ltd
July, 2018

3. 3
Russian tourist interest in tourism in the UK & Ireland has increased by
11%
Wordstat data. All devices. April, 2018, YoY
Russia
0
50
100
150
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
Queries, thsd.
2016 - 2017 2017 - 2018

4. 4
England
580K
Ireland
148K
Scotland
55K
Wales
3K
Wordstat data. All devices. Russia. May 2017 – Apr 2018 compared to May 2016 – Apr 2017
Most active increase was Russian interest in Scotland and Ireland
+ 8% + 25% + 27% -30%

5. 5
London
288K
Dublin
30K
Edinburgh
11K
Liverpool
8K
Wordstat data. All devices. Russia. May 2017 – Apr 2018 compared to May 2016 – Apr 2017
Largest number of queries are connected to London and Dublin
+ 10% + 26% + 60% + 59%

6. 6
Tours Plane tickets Car rental
Most actively growing demand is for car rental in the UK & Ireland
Wordstat data. All devices. Russia. May 2017 – Apr 2018 compared to May 2016 – Apr 2017
Accommodation
+9% +25%+5% +62%

7. In 2017, people most often flew
to London from Russia
7Wordstat data. All devices. Russia. All 2017
Queries, thsd.
2
3
8
55
Manchester
Edinburgh
Dublin
London

8. Besides London, Russians also search
for tours in Manchester and Liverpool
8Wordstat data. All devices. Russia. All 2017
Queries, thsd.
4
7
72
Liverpool
Manchester
London

9. Russian tourists most often searched for
accommodation in London in 2017
9Wordstat data. All devices. Russia. All 2017
Queries, thsd.
3
13
14
72
Edinburgh
Dublin
Manchester
London

10. Russian tourists prefer to travel around the UK & Ireland by train
10
Train tickets
53K
Bus tickets
41K
Car rental
2K
Wordstat data. All devices. Russia. All 2017

11. Who is interested in travelling to
the UK & Ireland?
11
› 65% are women
› Aged 25-44
› Has above-average income
› Interested in culture and sport, immersed in work, interested
in design
› Spends a lot of time online
› Looks after themselves
› Drives a car
Yandex.Data. All devices. Russia. May 2018

12. 12
Stone landmarks
297K
Castles
160K
Palaces
150K
Lakes
30K
Wordstat data. All devices. Russia. All 2017
In addition to the sights of London, Russian tourists are interested in
the castles of the UK & Ireland and Stonehenge

13. What other queries about the UK & Ireland are popular?
13
Much like in Germany and
France, Football is very popular
in the UK & Ireland.
In addition to tourism, users are
also interested in Education,
Delivering various goods from
the UK & Ireland, sending and
tracking Parcels, Real estate
and obtaining Citizenship.
November 2016 – October 2017. Russia. The number of queries is total for the whole period
1
1
2
2
2
4
5
6
9
12
21
23
61
82
229
891
972
Parcels
Job
Real estate
Delivery
Castles
Plane tickets
Vacantion
Visas
Championships
0 200 400 600 800 1000 1200
Queries, thsd.

14. Summary
14
› Russian tourist interest in the UK & Ireland as a whole
increased by 11%
› Russians are more likely to search for plane tickets to the
UK & Ireland (+25% in queries for the year) and are
interested in renting a car (+62% in queries for the year)
› Most active increase in interest among Russians is in
Scotland and Ireland
› Fastest growing interest was seen for the cities of
Edinburgh and Liverpool
› Main tourists from Russia to the UK & Ireland are women
aged 25-44 with a high income
› In addition to London, Russian tourists love old castles as
well as Stonehenge
› Russians are interested in English football

15. 16, Leo Tolstoy St., Moscow 119021, Russia tel. +7 495 739-70-00, fax +7 495 739-70-70
Thank you!
Constantin Starchikov
Business Solutions Manager.
Yandex (Russia and CIS) / Webcertain Group Ltd
+44 (0) 203 239 5383
constantin.starchikov@webcertain.com