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Fashion.industry.russia.2018

This industry report from Yandex provides analytics on trends in the fashion industry in Russia based on Yandex search query data. Some key findings include: - User interest in the fashion industry grew 11% year-over-year in Q4 2018. The most popular categories were clothing, accessories, and shoes. - Interest was highest in major cities like Moscow and St. Petersburg but grew faster in other Russian regions. Mobile search queries accounted for over half of fashion searches. - Among clothing brands, interest grew 10% in women's clothing and 18% in children's clothing. For shoes, interest increased most for sports shoes and women's shoes.

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Industry report Fashion Contact Brendan McGonigle in the Yandex USA office for more information @ bmcgonigle@Yandex-team.com
Contents 01 User interest in industry 02 Analytics by categories 03 Brand analytics
01 User interest to industry › User interest to industry › User interest to Online Fashion Shopping › User interest to discounts in Fashion › User interest to categories › Change of interest by quarters › The share of interest by regions › User interest to fashion from China and Italy
53% 23% 20% 4% Clothing Accessories Shoes Underwear User interest to industry 4wordstat.yandex.ru. Russia Q4 2018 0.0% 0.1% 0.2% 0.3% 0.4% 0.5% 0.6% 0.7% 0.8% 0.9% 1.0% 0 10 20 30 40 50 60 70 80 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov mln Fashion Queries' share related to Fashion in total amount of Yandex queries
User interest to Fashion 5wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 174,031,9 09 193,415,8 36 +11% 0 10 20 30 40 50 60 70 80 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions
Share of mobile queries to Fashion category wordstat.yandex.ru. Russia 69% 67% 67% 66% 65% 65% 64% 62% 59% 58% 57% 56% 56% 57% 54% 54% 52% 51% 50% 52% 51% 52% 46% 43% 31% 33% 33% 34% 35% 35% 36% 38% 41% 42% 43% 44% 44% 43% 46% 46% 48% 49% 50% 48% 49% 48% 54% 57% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
User interest to Online Fashion Shopping 0 2 4 6 8 10 12 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions Dynamics of queries 28,849,909 30,416,964 +5% Queries year-on-year Yandex data. December 2018. Россия Q4 2017 Q4 2018
User interest to discounts 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions Dynamics of queries 3,882,698 3,777,158 -3% Queries year-on-year Yandex data. December 2018. Россия Q4 2017 Q4 2018
+10% +12% +10% +20% 0 20 40 60 80 100 120 Clothing Accessories Shoes Underwaer Queries,millions User interest to categories wordstat.yandex.ru. Russia 9 Q4 2017 Q4 2018 0 10 20 30 40 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Millions Clothing Accessories Shoes Underwaer
Change of interest to category Fashion by quarters 10wordstat.yandex.ru. World 2017 2018 +1% +7% -51% +4% 0 50 100 150 200 Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) CIS (except Russia) Russia Millions Q1 +4% +12% -38% +9% 0 50 100 150 Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) CIS (except Russia) Russia Millions Q2 +9% +19% -6% +14% 0 50 100 150 200 Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) CIS (except Russia) Russia Millions Q3 +8% +14% -9% +11% 0 50 100 150 200 250 Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) CIS (except Russia) Russia Millions Q4
94% 2%2% 1% 1% The distribution of popularity in Fashion category 11 Interest to Ukraine is dropped down because of block Yandex in Ukraine since Мay 2017 wordstat.yandex.ru. World Q4 2018 Russia Ukraine Belarus Kazakhstan CIS (except RKUB) 0 10 20 30 40 50 60 70 80 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Queries,millions
The distribution of popularity in Fashion category (close-up) 12 Interest to Ukraine is dropped down because of block Yandex in Ukraine since Мay 2017 wordstat.yandex.ru. World Q4 2018 Russia Ukraine Belarus Kazakhstan CIS (except RKUB) 0 1 2 3 4 5 6 7 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Queries,millions94% 2%2% 1% 1%
The share of interest in Russian regions 13wordstat.yandex.ru. Russia 45% 7% 16% 7% 2% 12% 9% 2% Q4 2018 Desktop & Mobile queries Central Federal District Northwestern Federal District Southern Federal District and Republic of Crimea North Caucasian Federal District Volga Federal District Ural Federal District Siberian Federal District Far Eastern Federal District
14 Interest inwards Fashion in Russian Regions Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) wordstat.yandex.ru. Russia 56% 57% 55% 57% 58% 58% 59% 58% 44% 43% 45% 43% 42% 42% 41% 42% Winter 2016 - 2017 Spring 2017 Summer 2017 Autumn 2017 Winter 2017 - 2018 Spring 2018 Summer 2018 Autumn 2018 56% 55% 55% 55% 56% 57% 57% 57% 44% 45% 45% 45% 44% 43% 43% 43% Winter 2016 - 2017 Spring 2017 Summer 2017 Autumn 2017 Winter 2017 - 2018 Spring 2018 Summer 2018 Autumn 2018
0.0% 0.2% 0.4% 0.6% 0.8% 0 20,000 40,000 60,000 80,000 2017 May Sep 2018 May Sep 0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 0 5,000 10,000 15,000 20,000 25,000 2017 May Sep 2018 May Sep 0.0% 0.2% 0.4% 0.6% 0.8% 0 50,000 100,000 150,000 200,000 2017 May Sep 2018 May Sep User interest to fashion from China 15wordstat.yandex.ru. Russia Category Queries’ share among all in particular category Clothing Shoes AccessoriesUnderwear 0.0% 0.2% 0.4% 0.6% 0.8% 0 20,000 40,000 60,000 80,000 100,000 2017 May Sep 2018 May Sep
User interest to fashion from Italy 16wordstat.yandex.ru. Russia Category Queries’ share among all in particular category Clothing Shoes AccessoriesUnderwear 0.0% 0.1% 0.2% 0.3% 0.4% 0.5% 0 25,000 50,000 75,000 100,000 125,000 150,000 2017 May Sep 2018 May Sep 0.0% 0.2% 0.4% 0.6% 0.8% 0 20,000 40,000 60,000 80,000 2017 May Sep 2018 May Sep 0.0% 0.1% 0.2% 0.3% 0.4% 0 2,000 4,000 6,000 8,000 10,000 2017 May Sep 2018 May Sep 0.0% 0.2% 0.4% 0.6% 0 20,000 40,000 60,000 80,000 2017 May Sep 2018 May Sep
User interest to fashion from Sweden 17wordstat.yandex.ru. Russia Category Queries’ share among all in particular category Clothing Shoes AccessoriesUnderwear 0.00% 0.04% 0.08% 0.12% 0 10,000 20,000 30,000 40,000 2017 May Sep 2018 May Sep 0.00% 0.01% 0.02% 0.03% 0 1,000 2,000 3,000 4,000 2017 May Sep 2018 May Sep 0.000% 0.002% 0.004% 0.006% 0 20 40 60 80 100 120 2017 May Sep 2018 May Sep 0.00% 0.01% 0.02% 0.03% 0.04% 0 1,000 2,000 3,000 4,000 2017 May Sep 2018 May Sep
User interest to fashion from Denmark 18wordstat.yandex.ru. Russia Category Queries’ share among all in particular category Clothing Shoes AccessoriesUnderwear 0.000% 0.004% 0.008% 0.012% 0 500 1,000 1,500 2,000 2,500 3,000 3,500 2017 May Sep 2018 May Sep 0.000% 0.001% 0.002% 0.003% 0.004% 0 100 200 300 400 500 2017 May Sep 2018 May Sep 0.000% 0.001% 0.002% 0.003% 0 10 20 30 40 50 60 2017 May Sep 2018 May Sep 0.000% 0.002% 0.004% 0.006% 0.008% 0 200 400 600 800 1,000 2017 May Sep 2018 May Sep
02 Analytics by categories › Clothing › Shoes › Underwear › Accessories
02-1 Clothing
Dynamics of the Clothing category 21wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 0 2 4 6 8 10 12 14 16 18 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions 94,609,43 3 104,507,4 63 +10%
User interest to Clothing categories wordstat.yandex.ru. Russia 22 0 2 4 6 8 10 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Women's Clothing Children's Clothing Men's Clothing Sport Clothing Pregnant women's Clothing Newborn Clothing +10% +4% +18% +15% 0% -1% 0 5 10 15 20 25 30 Women's Clothing Children's Clothing Men's Clothing Sport Clothing Pregnant women's Clothing Newborn Clothing Queries,millions Q4 2017 Q4 2018
Share of mobile queries in Clothing category wordstat.yandex.ru. Russia 69% 68% 67% 66% 66% 65% 64% 62% 60% 57% 57% 55% 56% 57% 55% 55% 54% 51% 51% 52% 51% 52% 45% 42% 31% 32% 33% 34% 34% 35% 36% 38% 40% 43% 43% 45% 44% 43% 45% 45% 46% 49% 49% 48% 49% 48% 55% 58% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
02-2 Shoes
Dynamics of the Shoes category 25wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 34,837,67 4 38,468,67 4 +10% 0 2 4 6 8 10 12 14 16 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions
User interest to Shoes categories wordstat.yandex.ru. Russia 26 0 1 1 2 2 3 3 4 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Sport Shoes Women's Shoes Men's Shoes Children's Shoes +22% +13% +17% 0% 0 1 2 3 4 5 6 7 8 Sport Shoes Women's Shoes Men's Shoes Children's Shoes Queries,millions Q4 2017 Q4 2018
Share of mobile queries in Shoes category wordstat.yandex.ru. Russia 69% 68% 66% 65% 64% 65% 64% 61% 59% 59% 58% 57% 56% 56% 53% 51% 50% 48% 49% 50% 50% 52% 46% 44% 31% 32% 34% 35% 36% 35% 36% 39% 41% 41% 42% 43% 44% 44% 47% 49% 50% 52% 51% 50% 50% 48% 54% 56% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
02-3 Underwear
Dynamics of the Underwear category 29wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions 7,259,360 8,699,767 +20%
+15% +31% +12% 0 1 2 3 4 5 Underwear Home Clothing Swimwear Queries,millionsUser interest to Underwear categories wordstat.yandex.ru. Russia 30 0.0 0.5 1.0 1.5 2.0 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Underwear Home Clothing Swimwear Q4 2017 Q4 2018
Share of mobile queries in Underwear category wordstat.yandex.ru. Russia 63% 63% 63% 62% 60% 58% 57% 56% 55% 53% 53% 52% 51% 52% 49% 51% 47% 44% 44% 46% 47% 48% 42% 39% 37% 37% 37% 38% 40% 42% 43% 44% 45% 47% 47% 48% 49% 48% 51% 49% 53% 56% 56% 54% 53% 52% 58% 61% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
02-4 Accessories
Dynamics of the Accessories category 33wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 0 2 4 6 8 10 12 14 16 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions 39,356,89 4 44,174,19 7 +12%
Share of mobile queries in Accessories category wordstat.yandex.ru. Russia 68% 68% 67% 66% 66% 65% 64% 63% 61% 59% 59% 57% 57% 58% 55% 56% 54% 52% 52% 53% 53% 54% 49% 46% 32% 32% 33% 34% 34% 35% 36% 37% 39% 41% 41% 43% 43% 42% 45% 44% 46% 48% 48% 47% 47% 46% 51% 54% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
03 Analytics to brands › Online retailers › Luxury brands › High street brands › Mass brands › Children’s clothing brands › Sport brands
03-1 Online retailers › User interest in Online retailers › Change of interest in Online retailers
User interest to Online retailers 37wordstat.yandex.ru. Russia 0 1 2 3 4 5 6 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Wildberries Lamoda Rendez-Vous TSUM BonPrix Asos NEXT Bosco KupiVip Brandshop Farfetch Otto La Redoute Yoox WITT international Quelle Aizel Names Net-a-Porter Shopbop Sapato Matches Fashion Mytheresa Luisaviaroma Revolveclothing.ru
User interest to Online retailers (close-up) 38wordstat.yandex.ru. Russia 0 100,000 200,000 300,000 400,000 500,000 600,000 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Rendez-Vous TSUM Asos NEXT Bosco KupiVip Brandshop Farfetch Otto La Redoute Yoox WITT international Quelle Aizel Names Net-a-Porter Shopbop Sapato Matches Fashion Mytheresa Luisaviaroma Revolveclothing.ru Queries
Change of interest to Online retailers 39wordstat.yandex.ru. Russia +82% +0% -18% +18% +21% +16% +5% -31% +2% +25% +52% -18% +1% 0% -4% -62% +24% +53% -8% -4% -48% +13% +49% +3% -21% 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 W ildberries Lam oda BonPrix Rendez-Vous Asos TSUM NEXT KupiVip BoscoBrandshop FarfetchLaRedoute Otto W ITT international Yoox Quelle Aizel Nam es Net-a-PorterShopbop Sapato M atchesFashionM ytheresa Luisaviarom a Revolveclothing.ru Q4 2017 Q4 2018
03-2 Luxury brands › User interest in Fashion Luxury category › Query dynamics of luxury brands › Change of interest in luxury brands
Dynamics of the category Fashion Luxury 41wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 2018 8,296,630 9,704,026 +17% 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions
Share of mobile queries in Fashion Luxury category wordstat.yandex.ru. Russia 61% 61% 60% 60% 59% 58% 57% 56% 54% 54% 53% 52% 50% 51% 48% 49% 46% 45% 46% 46% 47% 50% 44% 42% 39% 39% 40% 40% 41% 42% 43% 44% 46% 46% 47% 48% 50% 49% 52% 51% 54% 55% 54% 54% 53% 50% 56% 58% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
0 100,000 200,000 300,000 400,000 500,000 600,000 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Gucci Chanel Dior Armani D&G Louis Vuitton Givenchy Versace Balenciaga Burberry Kenzo Hermes Max Mara Saint Laurent Moncler Valentino Fendi Lanvin Nina Ricci Chloe Escada Roberto Cavalli Alexander McQueen Jimmy Choo Balmain Brioni Bottega Veneta Christian Louboutin Stella McCartney Etro Miu Miu Rochas Manolo Blahnik Casadei The Outnet Ermanno Scervino Missoni Kiton Marni Sergio Rossi Christopher Kane Tomas Maier User interest to luxury brands 43wordstat.yandex.ru. Russia Queries
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Burberry Hermes Max Mara Saint Laurent Valentino Fendi Lanvin Nina Ricci Chloe Escada Roberto Cavalli Alexander McQueen Jimmy Choo Balmain Brioni Bottega Veneta Christian Louboutin Stella McCartney Etro Miu Miu Rochas Manolo Blahnik Casadei The Outnet Ermanno Scervino Missoni Kiton Marni Sergio Rossi Christopher Kane Tomas Maier User interest to luxury brands (close-up) 44wordstat.yandex.ru. Russia Queries
+5% +16% +28% +25% +20% +34% +302% +15% +36% +32% +11% +23% +4% +33% +25% +22% +59% +49% +4% +13% +8% 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 Gucci Chanel Arm ani Dior D&GLouisVuittonBalenciaga Givenchy Versace Burberry Kenzo M axM ara M oncler Herm esSaintLaurent Valentino Fendi Chloe Lanvin Escada Nina Ricci Queries,millionsUser interest to top luxury brands 45 1. People start searching for sneakers by Balenciaga (Balenciaga Speed Trainers) wordstat.yandex.ru. Russia 1 Q4 2017 Q4 2018
+1% +178% +5% -4% +18% -20% +22% -1% +34% +13% +39% -16% -1% +2% +1% +5% +28% +17% -4% -16% -21% 0 20,000 40,000 60,000 80,000 100,000 120,000 Roberto Cavalli AlexanderM cQueenJim m yChoo Balm ain Brioni Christian Louboutin BottegaVeneta Etro StellaM cCartney M iu M iu Rochas Casadei M anolo BlahnikThe Outnet Erm anno Scervino M issoni Kiton M arniSergio Rossi ChristopherKaneTom asM aier User interest to other luxury brands 46wordstat.yandex.ru. Russia Queries Q4 2017 Q4 2018
03-3 High street brands › Query dynamics of high street brands › Change of interest to high street brands
User interest to high street brands 48wordstat.yandex.ru. Russia Queries 0 50,000 100,000 150,000 200,000 250,000 300,000 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Massimo Dutti LEVI'S Calvin Klein Michael Kors Tommy Hilfiger Hugo Boss Furla DKNY Diesel Moschino LACOSTE Pinko Karen Millen TWINSET Gant Liu Jo Patrizia Pepe Armani Jeans Braccialini Jil Sander Diane von Furstenberg Tory Burch
+19% +31% +23% +8% +15% +16% +58% +9% +5% +23% +14% +35% +20% +9% -16% +26% -5% -42% +1% +12% +0% +4% 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 M assim o Dutti LEVI'SCalvin Klein Tom m yHilfiger M ichaelKorsHugo BossM oschino Furla Diesel DKNY LACOSTE Pinko TW INSET GantKaren M illen Liu JoPatriziaPepe Arm aniJeansBraccialiniJilSander Diane von FurstenbergToryBurch Change of interest to high street brands 49wordstat.yandex.ru. Russia Queries Q4 2017 Q4 2018
03-4 Mass brands › Query dynamics of mass brands › Change of interest to mass brands
0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Zara O'STIN H&M Reserved ECCO Love Republic Bershka Oodji Incity Stradivarius Mango Tvoe Befree Pull&Bear Finn Flare Kiabi TERVOLINA LC Waikiki Benetton New Yorker Oysho GAP Sela Baon Mascotte Marks & Spenser User interest to mass brands 51wordstat.yandex.ru. Russia
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Reserved Love Republic Bershka Oodji Incity Stradivarius Mango Tvoe Befree Pull&Bear Finn Flare Kiabi TERVOLINA LC Waikiki Benetton New Yorker Oysho GAP Sela Baon Mascotte Marks & Spenser Kira Plastinina MOTIVI Oasis LTB User interest to mass brands 52wordstat.yandex.ru. Russia Queries
Change of interest to mass brands 53wordstat.yandex.ru. Russia +12% +21% +47% -8% +75% +21% +10% +13% +13% +6% +16% -14% +21% +22% +3% -2% +47% +5% +47% +8% +11% +48% -6% +2% +13% +25% -22% -28% +20% +7% -23% 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 Zara O'STIN H&M ECCOReservedBershka Oodji Love RepublicFinn Flare Stradivarius M ango Incity BefreePull&Bear Kiabi Tvoe TERVOLINA BaonLC W aikikiBenetton New Yorker GAP SelaM ascotte Oysho M arks& Spenser KiraPlastinina M OTIVI Oasis LTBM ondigo Queries,millions Q4 2017 Q4 2018
03-5 Children's clothing brands › Query dynamics of brands › Change of interest to brands
User interest to children's clothing offline brands 55wordstat.yandex.ru. Russia Queries 0 1 2 3 4 5 6 7 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Detskij Mir Dochki-Synochki Korablik Acoola Gulliver Mothercare Detki Veselo shagat Mamas & Papas
User interest to children's clothing offline brands (close-up) 56wordstat.yandex.ru. Russia Queries 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Dochki-Synochki Korablik Acoola Gulliver Mothercare Detki Veselo shagat Mamas & Papas
Change of interest to children's clothing offline brands 57wordstat.yandex.ru. Russia +28% -11% +5% +67% -49% +18% -8% 0% -9% 0 2 4 6 8 10 12 14 16 Detskij Mir Dochki-Synochki Korablik Acoola Mothercare Gulliver Detki Veselo shagat Mamas & Papas Queries,millions Q4 2017 Q4 2018
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec myToys NEXT Akusherstvo VotOnYa Kerry Mamsy Chikiriki Olant BebaKids Babadu BabyShop Esky User interest to children's clothing online brands 58wordstat.yandex.ru. Russia Queries
+28% +5% -7% +14% -22% -3% +32% -22% +21% -58% +5% +1% 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 myToys NEXT Kerry Akusherstvo Mamsy VotOnYa Chikiriki Olant BebaKids Babadu BabyShop Esky Change of interest to children's clothing online brands 59wordstat.yandex.ru. Russia Queries Q4 2017 Q4 2018
03-6 Sport brands › Query dynamics of sport brands › Change of interest to sport brands
User interest to sport brands wordstat.yandex.ru. Russia 61 0.0 0.5 1.0 1.5 2.0 2.5 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Adidas Nike Reebok Puma New Balance Asics Demix Joma Umbro Speedo Lotto +16% +28% +3% +40% +14% -6% +33% -12% +24% +6% +7% 0 1 2 3 4 5 6 Adidas Nike Reebok Puma New Balance Asics Demix Joma Umbro Speedo Lotto Queries,millions Q4 2017 Q4 2018
16, Leo Tolstoy St., Moscow 119021, Russia tel. +7 495 739-70-00, fax +7 495 739-70-70 Thank you!

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Fashion.industry.russia.2018

  • 1.
    Industry report Fashion Contact BrendanMcGonigle in the Yandex USA office for more information @ bmcgonigle@Yandex-team.com
  • 2.
    Contents 01 User interestin industry 02 Analytics by categories 03 Brand analytics
  • 3.
    01 User interest toindustry › User interest to industry › User interest to Online Fashion Shopping › User interest to discounts in Fashion › User interest to categories › Change of interest by quarters › The share of interest by regions › User interest to fashion from China and Italy
  • 4.
    53% 23% 20% 4% Clothing Accessories ShoesUnderwear User interest to industry 4wordstat.yandex.ru. Russia Q4 2018 0.0% 0.1% 0.2% 0.3% 0.4% 0.5% 0.6% 0.7% 0.8% 0.9% 1.0% 0 10 20 30 40 50 60 70 80 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov mln Fashion Queries' share related to Fashion in total amount of Yandex queries
  • 5.
    User interest toFashion 5wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 174,031,9 09 193,415,8 36 +11% 0 10 20 30 40 50 60 70 80 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions
  • 6.
    Share of mobilequeries to Fashion category wordstat.yandex.ru. Russia 69% 67% 67% 66% 65% 65% 64% 62% 59% 58% 57% 56% 56% 57% 54% 54% 52% 51% 50% 52% 51% 52% 46% 43% 31% 33% 33% 34% 35% 35% 36% 38% 41% 42% 43% 44% 44% 43% 46% 46% 48% 49% 50% 48% 49% 48% 54% 57% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
  • 7.
    User interest toOnline Fashion Shopping 0 2 4 6 8 10 12 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions Dynamics of queries 28,849,909 30,416,964 +5% Queries year-on-year Yandex data. December 2018. Россия Q4 2017 Q4 2018
  • 8.
    User interest todiscounts 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions Dynamics of queries 3,882,698 3,777,158 -3% Queries year-on-year Yandex data. December 2018. Россия Q4 2017 Q4 2018
  • 9.
    +10% +12% +10% +20% 0 20 40 60 80 100 120 Clothing Accessories ShoesUnderwaer Queries,millions User interest to categories wordstat.yandex.ru. Russia 9 Q4 2017 Q4 2018 0 10 20 30 40 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Millions Clothing Accessories Shoes Underwaer
  • 10.
    Change of interestto category Fashion by quarters 10wordstat.yandex.ru. World 2017 2018 +1% +7% -51% +4% 0 50 100 150 200 Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) CIS (except Russia) Russia Millions Q1 +4% +12% -38% +9% 0 50 100 150 Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) CIS (except Russia) Russia Millions Q2 +9% +19% -6% +14% 0 50 100 150 200 Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) CIS (except Russia) Russia Millions Q3 +8% +14% -9% +11% 0 50 100 150 200 250 Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) CIS (except Russia) Russia Millions Q4
  • 11.
    94% 2%2% 1% 1% The distribution ofpopularity in Fashion category 11 Interest to Ukraine is dropped down because of block Yandex in Ukraine since Мay 2017 wordstat.yandex.ru. World Q4 2018 Russia Ukraine Belarus Kazakhstan CIS (except RKUB) 0 10 20 30 40 50 60 70 80 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Queries,millions
  • 12.
    The distribution ofpopularity in Fashion category (close-up) 12 Interest to Ukraine is dropped down because of block Yandex in Ukraine since Мay 2017 wordstat.yandex.ru. World Q4 2018 Russia Ukraine Belarus Kazakhstan CIS (except RKUB) 0 1 2 3 4 5 6 7 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Queries,millions94% 2%2% 1% 1%
  • 13.
    The share ofinterest in Russian regions 13wordstat.yandex.ru. Russia 45% 7% 16% 7% 2% 12% 9% 2% Q4 2018 Desktop & Mobile queries Central Federal District Northwestern Federal District Southern Federal District and Republic of Crimea North Caucasian Federal District Volga Federal District Ural Federal District Siberian Federal District Far Eastern Federal District
  • 14.
    14 Interest inwards Fashionin Russian Regions Moscow & St. Petersburg Russia (except Moscow & St. Petersburg) wordstat.yandex.ru. Russia 56% 57% 55% 57% 58% 58% 59% 58% 44% 43% 45% 43% 42% 42% 41% 42% Winter 2016 - 2017 Spring 2017 Summer 2017 Autumn 2017 Winter 2017 - 2018 Spring 2018 Summer 2018 Autumn 2018 56% 55% 55% 55% 56% 57% 57% 57% 44% 45% 45% 45% 44% 43% 43% 43% Winter 2016 - 2017 Spring 2017 Summer 2017 Autumn 2017 Winter 2017 - 2018 Spring 2018 Summer 2018 Autumn 2018
  • 15.
    0.0% 0.2% 0.4% 0.6% 0.8% 0 20,000 40,000 60,000 80,000 2017 May Sep2018 May Sep 0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 0 5,000 10,000 15,000 20,000 25,000 2017 May Sep 2018 May Sep 0.0% 0.2% 0.4% 0.6% 0.8% 0 50,000 100,000 150,000 200,000 2017 May Sep 2018 May Sep User interest to fashion from China 15wordstat.yandex.ru. Russia Category Queries’ share among all in particular category Clothing Shoes AccessoriesUnderwear 0.0% 0.2% 0.4% 0.6% 0.8% 0 20,000 40,000 60,000 80,000 100,000 2017 May Sep 2018 May Sep
  • 16.
    User interest tofashion from Italy 16wordstat.yandex.ru. Russia Category Queries’ share among all in particular category Clothing Shoes AccessoriesUnderwear 0.0% 0.1% 0.2% 0.3% 0.4% 0.5% 0 25,000 50,000 75,000 100,000 125,000 150,000 2017 May Sep 2018 May Sep 0.0% 0.2% 0.4% 0.6% 0.8% 0 20,000 40,000 60,000 80,000 2017 May Sep 2018 May Sep 0.0% 0.1% 0.2% 0.3% 0.4% 0 2,000 4,000 6,000 8,000 10,000 2017 May Sep 2018 May Sep 0.0% 0.2% 0.4% 0.6% 0 20,000 40,000 60,000 80,000 2017 May Sep 2018 May Sep
  • 17.
    User interest tofashion from Sweden 17wordstat.yandex.ru. Russia Category Queries’ share among all in particular category Clothing Shoes AccessoriesUnderwear 0.00% 0.04% 0.08% 0.12% 0 10,000 20,000 30,000 40,000 2017 May Sep 2018 May Sep 0.00% 0.01% 0.02% 0.03% 0 1,000 2,000 3,000 4,000 2017 May Sep 2018 May Sep 0.000% 0.002% 0.004% 0.006% 0 20 40 60 80 100 120 2017 May Sep 2018 May Sep 0.00% 0.01% 0.02% 0.03% 0.04% 0 1,000 2,000 3,000 4,000 2017 May Sep 2018 May Sep
  • 18.
    User interest tofashion from Denmark 18wordstat.yandex.ru. Russia Category Queries’ share among all in particular category Clothing Shoes AccessoriesUnderwear 0.000% 0.004% 0.008% 0.012% 0 500 1,000 1,500 2,000 2,500 3,000 3,500 2017 May Sep 2018 May Sep 0.000% 0.001% 0.002% 0.003% 0.004% 0 100 200 300 400 500 2017 May Sep 2018 May Sep 0.000% 0.001% 0.002% 0.003% 0 10 20 30 40 50 60 2017 May Sep 2018 May Sep 0.000% 0.002% 0.004% 0.006% 0.008% 0 200 400 600 800 1,000 2017 May Sep 2018 May Sep
  • 19.
    02 Analytics by categories ›Clothing › Shoes › Underwear › Accessories
  • 20.
  • 21.
    Dynamics of theClothing category 21wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 0 2 4 6 8 10 12 14 16 18 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions 94,609,43 3 104,507,4 63 +10%
  • 22.
    User interest toClothing categories wordstat.yandex.ru. Russia 22 0 2 4 6 8 10 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Women's Clothing Children's Clothing Men's Clothing Sport Clothing Pregnant women's Clothing Newborn Clothing +10% +4% +18% +15% 0% -1% 0 5 10 15 20 25 30 Women's Clothing Children's Clothing Men's Clothing Sport Clothing Pregnant women's Clothing Newborn Clothing Queries,millions Q4 2017 Q4 2018
  • 23.
    Share of mobilequeries in Clothing category wordstat.yandex.ru. Russia 69% 68% 67% 66% 66% 65% 64% 62% 60% 57% 57% 55% 56% 57% 55% 55% 54% 51% 51% 52% 51% 52% 45% 42% 31% 32% 33% 34% 34% 35% 36% 38% 40% 43% 43% 45% 44% 43% 45% 45% 46% 49% 49% 48% 49% 48% 55% 58% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
  • 24.
  • 25.
    Dynamics of theShoes category 25wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 34,837,67 4 38,468,67 4 +10% 0 2 4 6 8 10 12 14 16 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions
  • 26.
    User interest toShoes categories wordstat.yandex.ru. Russia 26 0 1 1 2 2 3 3 4 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Sport Shoes Women's Shoes Men's Shoes Children's Shoes +22% +13% +17% 0% 0 1 2 3 4 5 6 7 8 Sport Shoes Women's Shoes Men's Shoes Children's Shoes Queries,millions Q4 2017 Q4 2018
  • 27.
    Share of mobilequeries in Shoes category wordstat.yandex.ru. Russia 69% 68% 66% 65% 64% 65% 64% 61% 59% 59% 58% 57% 56% 56% 53% 51% 50% 48% 49% 50% 50% 52% 46% 44% 31% 32% 34% 35% 36% 35% 36% 39% 41% 41% 42% 43% 44% 44% 47% 49% 50% 52% 51% 50% 50% 48% 54% 56% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
  • 28.
  • 29.
    Dynamics of theUnderwear category 29wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions 7,259,360 8,699,767 +20%
  • 30.
    +15% +31% +12% 0 1 2 3 4 5 Underwear Home ClothingSwimwear Queries,millionsUser interest to Underwear categories wordstat.yandex.ru. Russia 30 0.0 0.5 1.0 1.5 2.0 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Underwear Home Clothing Swimwear Q4 2017 Q4 2018
  • 31.
    Share of mobilequeries in Underwear category wordstat.yandex.ru. Russia 63% 63% 63% 62% 60% 58% 57% 56% 55% 53% 53% 52% 51% 52% 49% 51% 47% 44% 44% 46% 47% 48% 42% 39% 37% 37% 37% 38% 40% 42% 43% 44% 45% 47% 47% 48% 49% 48% 51% 49% 53% 56% 56% 54% 53% 52% 58% 61% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
  • 32.
  • 33.
    Dynamics of theAccessories category 33wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 0 2 4 6 8 10 12 14 16 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions 39,356,89 4 44,174,19 7 +12%
  • 34.
    Share of mobilequeries in Accessories category wordstat.yandex.ru. Russia 68% 68% 67% 66% 66% 65% 64% 63% 61% 59% 59% 57% 57% 58% 55% 56% 54% 52% 52% 53% 53% 54% 49% 46% 32% 32% 33% 34% 34% 35% 36% 37% 39% 41% 41% 43% 43% 42% 45% 44% 46% 48% 48% 47% 47% 46% 51% 54% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
  • 35.
    03 Analytics to brands ›Online retailers › Luxury brands › High street brands › Mass brands › Children’s clothing brands › Sport brands
  • 36.
    03-1 Online retailers › Userinterest in Online retailers › Change of interest in Online retailers
  • 37.
    User interest toOnline retailers 37wordstat.yandex.ru. Russia 0 1 2 3 4 5 6 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Wildberries Lamoda Rendez-Vous TSUM BonPrix Asos NEXT Bosco KupiVip Brandshop Farfetch Otto La Redoute Yoox WITT international Quelle Aizel Names Net-a-Porter Shopbop Sapato Matches Fashion Mytheresa Luisaviaroma Revolveclothing.ru
  • 38.
    User interest toOnline retailers (close-up) 38wordstat.yandex.ru. Russia 0 100,000 200,000 300,000 400,000 500,000 600,000 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Rendez-Vous TSUM Asos NEXT Bosco KupiVip Brandshop Farfetch Otto La Redoute Yoox WITT international Quelle Aizel Names Net-a-Porter Shopbop Sapato Matches Fashion Mytheresa Luisaviaroma Revolveclothing.ru Queries
  • 39.
    Change of interestto Online retailers 39wordstat.yandex.ru. Russia +82% +0% -18% +18% +21% +16% +5% -31% +2% +25% +52% -18% +1% 0% -4% -62% +24% +53% -8% -4% -48% +13% +49% +3% -21% 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 W ildberries Lam oda BonPrix Rendez-Vous Asos TSUM NEXT KupiVip BoscoBrandshop FarfetchLaRedoute Otto W ITT international Yoox Quelle Aizel Nam es Net-a-PorterShopbop Sapato M atchesFashionM ytheresa Luisaviarom a Revolveclothing.ru Q4 2017 Q4 2018
  • 40.
    03-2 Luxury brands › Userinterest in Fashion Luxury category › Query dynamics of luxury brands › Change of interest in luxury brands
  • 41.
    Dynamics of thecategory Fashion Luxury 41wordstat.yandex.ru. Russia Query dynamicsQueries year-on-year Q4 2017 Q4 2018 2018 8,296,630 9,704,026 +17% 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 2017 Mar May Jul Sep Nov 2018 Mar May Jul Sep Nov Millions
  • 42.
    Share of mobilequeries in Fashion Luxury category wordstat.yandex.ru. Russia 61% 61% 60% 60% 59% 58% 57% 56% 54% 54% 53% 52% 50% 51% 48% 49% 46% 45% 46% 46% 47% 50% 44% 42% 39% 39% 40% 40% 41% 42% 43% 44% 46% 46% 47% 48% 50% 49% 52% 51% 54% 55% 54% 54% 53% 50% 56% 58% 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Desktop Mobile devices
  • 43.
    0 100,000 200,000 300,000 400,000 500,000 600,000 2017 Mar MayJul Sep Nov 2018 Mar May Jul Sep Nov Gucci Chanel Dior Armani D&G Louis Vuitton Givenchy Versace Balenciaga Burberry Kenzo Hermes Max Mara Saint Laurent Moncler Valentino Fendi Lanvin Nina Ricci Chloe Escada Roberto Cavalli Alexander McQueen Jimmy Choo Balmain Brioni Bottega Veneta Christian Louboutin Stella McCartney Etro Miu Miu Rochas Manolo Blahnik Casadei The Outnet Ermanno Scervino Missoni Kiton Marni Sergio Rossi Christopher Kane Tomas Maier User interest to luxury brands 43wordstat.yandex.ru. Russia Queries
  • 44.
    0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2017 Mar MayJul Sep Nov 2018 Mar May Jul Sep Nov Burberry Hermes Max Mara Saint Laurent Valentino Fendi Lanvin Nina Ricci Chloe Escada Roberto Cavalli Alexander McQueen Jimmy Choo Balmain Brioni Bottega Veneta Christian Louboutin Stella McCartney Etro Miu Miu Rochas Manolo Blahnik Casadei The Outnet Ermanno Scervino Missoni Kiton Marni Sergio Rossi Christopher Kane Tomas Maier User interest to luxury brands (close-up) 44wordstat.yandex.ru. Russia Queries
  • 45.
    +5% +16% +28% +25% +20% +34% +302% +15% +36%+32% +11% +23% +4% +33% +25% +22% +59% +49% +4% +13% +8% 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 Gucci Chanel Arm ani Dior D&GLouisVuittonBalenciaga Givenchy Versace Burberry Kenzo M axM ara M oncler Herm esSaintLaurent Valentino Fendi Chloe Lanvin Escada Nina Ricci Queries,millionsUser interest to top luxury brands 45 1. People start searching for sneakers by Balenciaga (Balenciaga Speed Trainers) wordstat.yandex.ru. Russia 1 Q4 2017 Q4 2018
  • 46.
    +1% +178% +5% -4% +18% -20% +22% -1% +34% +13% +39% -16%-1% +2% +1% +5% +28% +17% -4% -16% -21% 0 20,000 40,000 60,000 80,000 100,000 120,000 Roberto Cavalli AlexanderM cQueenJim m yChoo Balm ain Brioni Christian Louboutin BottegaVeneta Etro StellaM cCartney M iu M iu Rochas Casadei M anolo BlahnikThe Outnet Erm anno Scervino M issoni Kiton M arniSergio Rossi ChristopherKaneTom asM aier User interest to other luxury brands 46wordstat.yandex.ru. Russia Queries Q4 2017 Q4 2018
  • 47.
    03-3 High street brands ›Query dynamics of high street brands › Change of interest to high street brands
  • 48.
    User interest tohigh street brands 48wordstat.yandex.ru. Russia Queries 0 50,000 100,000 150,000 200,000 250,000 300,000 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Massimo Dutti LEVI'S Calvin Klein Michael Kors Tommy Hilfiger Hugo Boss Furla DKNY Diesel Moschino LACOSTE Pinko Karen Millen TWINSET Gant Liu Jo Patrizia Pepe Armani Jeans Braccialini Jil Sander Diane von Furstenberg Tory Burch
  • 49.
    +19% +31% +23% +8% +15% +16% +58%+9% +5% +23% +14% +35% +20% +9% -16% +26% -5% -42% +1% +12% +0% +4% 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 M assim o Dutti LEVI'SCalvin Klein Tom m yHilfiger M ichaelKorsHugo BossM oschino Furla Diesel DKNY LACOSTE Pinko TW INSET GantKaren M illen Liu JoPatriziaPepe Arm aniJeansBraccialiniJilSander Diane von FurstenbergToryBurch Change of interest to high street brands 49wordstat.yandex.ru. Russia Queries Q4 2017 Q4 2018
  • 50.
    03-4 Mass brands › Querydynamics of mass brands › Change of interest to mass brands
  • 51.
    0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 2017 Feb MarApr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Zara O'STIN H&M Reserved ECCO Love Republic Bershka Oodji Incity Stradivarius Mango Tvoe Befree Pull&Bear Finn Flare Kiabi TERVOLINA LC Waikiki Benetton New Yorker Oysho GAP Sela Baon Mascotte Marks & Spenser User interest to mass brands 51wordstat.yandex.ru. Russia
  • 52.
    0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 2017 Feb MarApr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Reserved Love Republic Bershka Oodji Incity Stradivarius Mango Tvoe Befree Pull&Bear Finn Flare Kiabi TERVOLINA LC Waikiki Benetton New Yorker Oysho GAP Sela Baon Mascotte Marks & Spenser Kira Plastinina MOTIVI Oasis LTB User interest to mass brands 52wordstat.yandex.ru. Russia Queries
  • 53.
    Change of interestto mass brands 53wordstat.yandex.ru. Russia +12% +21% +47% -8% +75% +21% +10% +13% +13% +6% +16% -14% +21% +22% +3% -2% +47% +5% +47% +8% +11% +48% -6% +2% +13% +25% -22% -28% +20% +7% -23% 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 Zara O'STIN H&M ECCOReservedBershka Oodji Love RepublicFinn Flare Stradivarius M ango Incity BefreePull&Bear Kiabi Tvoe TERVOLINA BaonLC W aikikiBenetton New Yorker GAP SelaM ascotte Oysho M arks& Spenser KiraPlastinina M OTIVI Oasis LTBM ondigo Queries,millions Q4 2017 Q4 2018
  • 54.
    03-5 Children's clothing brands ›Query dynamics of brands › Change of interest to brands
  • 55.
    User interest tochildren's clothing offline brands 55wordstat.yandex.ru. Russia Queries 0 1 2 3 4 5 6 7 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Detskij Mir Dochki-Synochki Korablik Acoola Gulliver Mothercare Detki Veselo shagat Mamas & Papas
  • 56.
    User interest tochildren's clothing offline brands (close-up) 56wordstat.yandex.ru. Russia Queries 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Dochki-Synochki Korablik Acoola Gulliver Mothercare Detki Veselo shagat Mamas & Papas
  • 57.
    Change of interestto children's clothing offline brands 57wordstat.yandex.ru. Russia +28% -11% +5% +67% -49% +18% -8% 0% -9% 0 2 4 6 8 10 12 14 16 Detskij Mir Dochki-Synochki Korablik Acoola Mothercare Gulliver Detki Veselo shagat Mamas & Papas Queries,millions Q4 2017 Q4 2018
  • 58.
    0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 2017 Feb MarApr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec myToys NEXT Akusherstvo VotOnYa Kerry Mamsy Chikiriki Olant BebaKids Babadu BabyShop Esky User interest to children's clothing online brands 58wordstat.yandex.ru. Russia Queries
  • 59.
    +28% +5% -7% +14% -22% -3% +32% -22% +21% -58% +5%+1% 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 myToys NEXT Kerry Akusherstvo Mamsy VotOnYa Chikiriki Olant BebaKids Babadu BabyShop Esky Change of interest to children's clothing online brands 59wordstat.yandex.ru. Russia Queries Q4 2017 Q4 2018
  • 60.
    03-6 Sport brands › Querydynamics of sport brands › Change of interest to sport brands
  • 61.
    User interest tosport brands wordstat.yandex.ru. Russia 61 0.0 0.5 1.0 1.5 2.0 2.5 2017 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Queries,millions Adidas Nike Reebok Puma New Balance Asics Demix Joma Umbro Speedo Lotto +16% +28% +3% +40% +14% -6% +33% -12% +24% +6% +7% 0 1 2 3 4 5 6 Adidas Nike Reebok Puma New Balance Asics Demix Joma Umbro Speedo Lotto Queries,millions Q4 2017 Q4 2018
  • 62.
    16, Leo TolstoySt., Moscow 119021, Russia tel. +7 495 739-70-00, fax +7 495 739-70-70 Thank you!