The document outlines 5 elements of persuasive writing - position, attention to audience, factual support, effective word choice, and ethos. It provides 4 activities as examples: 1) writing a radio commercial to save whales, 2) creating a tourism commercial for Los Angeles considering audience attention, 3) writing a 2-sentence donut shop commercial for free donuts, and 4) establishing credibility on controversial topics by citing experts. The final activity has the reader revisit the whale commercial using all 5 techniques.

1. The 5 elements of persuasive
writing

2. Activity 1
You've been hired by an
environmental company
to design advertisements
to help save the whales.
Write four or five
sentences of your first
radio commercial.

3. Position
Coke or Pepsi?

4. Attention to Audience

5. Activity 2
The city of Los Angeles has hired you to create a
commercial to attract tourists. Choose one destination
(famous or not) and create a short commercial with a
partner. Remember to consider the audience's attention.

6. Factual Support

7. Effective Word Choice

8. Activity 3
A donut shop has told you that if you can write a two-
sentence commercial about how good their product is that
increases their business, then you win free donuts for a year.

9. Ethos
What is credibility?

10. Activity 4
Choose 3 controversial topics and
explain what kind of experts you
could look to help establish your
credibility.

11. Activity 5
Remember the whales? Go back and write a new four-
or five- sentence commercial using each of the five
techniques we've learned today.