This document provides information on persuasive writing. It begins by defining persuasive writing as writing done to persuade someone to see your point of view. It then lists group members and outlines the content to be covered, including the importance of persuasive writing. Examples of persuasive writing are given such as political speeches and advertisements. The three main persuasive appeals - ethos, pathos, and logos - are then defined. Different forms of persuasive writing like advertisements, speeches, reviews and blogs are described. Key aspects that make a text persuasive like formality, evidence, and logical appeals are outlined. Finally, the document discusses the structure of a persuasive text, noting the importance of an engaging introduction, supporting points in the body, and a concluding restatement

1. “
▪Fatima Hanif
▪Namrah Sajid
▪Saba Gul
1
Group
Members:

2. PERSUASIVE
WRITING

3. Content
▸What is Persuasive Writing
▸Examples Persuasive Writing
▸Why Persuasive Writing is important?
▸Persuasive Appeals
▸Forms of Persuasive Writing
▸What makes a text persuasive?
▸Structure of a persuasive text
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4. 1.
What is Persuasive
Writing ?
4

5. “
Persuasive writing is when you write
something to try to persuade someone
to see your point of view or to agree
with you.

6. What is Persuasive writing ?
Persuasive writing is generally done by
making an argument. A common structures
for persuasive writing are:
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EVIDENCE REASONINGCLAIM

7. Examples of
Persuasive
Writing.

8. Examples of Persuasive writing.
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 If you vote for me, I will make sure that your
taxes are low and that you get the
government services that you depend upon.
Cast your vote today.

9. Examples of Persuasive writing.
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 Our store has the lowest prices and the
best selection of all of the stores in the town.
Visit us today to see our great selection.

10. Why
Persuasive
Writing is
important.?

11. Why Persuasive Writing is important?
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Effective in the Real World
▸Persuasive writing enhances a writer's
ability in ways that are easily transferable
▸Writers can draw on their persuasive
writing skills when they make sales pitches
for products or services.

12. Why Persuasive Writing is important?
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Enhances Broad Thinking
 Persuasive writing promotes broad
thinking because it forces the writer
to contend with opposing views and
to integrate them into his overall
argument.

13. Why Persuasive Writing is important?
13
Helps Develop Critical Thinking Skills
Persuasive writing helps writers develop
their critical thinking skills.
 Critical thinking is one of the most
important skills that people acquire through
formal education

14. 2.
Persuasive Appeals.
14

15. “By appealing to credibility, writers can
make their claims more believable.
Aristotle explained that persuasion
could be brought about by the
speaker’s use by three types of
persuasive appeals:

16. Persuasive Appeals.
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ETHOS
Trust, Authority..
LOGOS
Logic, Reasons.
PATHOS
Emotions, Believes.

17. 17
1.
ETHOSGreek word meaning "character"

18. ▸ETHOS means to convince an audience of the
author’s credibility or character.
▸An author would use ethos to show to his audience
that he is a credible source and is worth listening to
▸If people believe and trust in you, you’re more likely to
persuade them.
Persuasive Appeals: ETHOS
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19. ETHOS: Example
▸People tend to believe the opinions of doctors in the
matter of medical treatments
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“Doctors all over the world recommend
this type of treatment.”

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2.
PATHOSGreek word meaning “Suffering"

21. ▸ PATHOS means to persuade an audience by
appealing to their emotions.
▸Authors use pathos to invoke sympathy from an
audience; to make the audience feel what the author
wants them to feel.
▸A common use of pathos would be to draw pity and
anger both from audience, perhaps in order to prompt
action
Persuasive Appeals: PATHOS
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22. PATHOS: Examples
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"They’ve worked against everything we’ve worked so hard to build,
and they don’t care who gets hurt in the process. Make no mistake,
they’re the enemy, and they won’t stop until we’re all destroyed."
"There’s no price that can be placed on peace of mind and safety of
your family. Our advanced security systems will protect the well-being
of your family so that you can sleep soundly at night."

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3.
LOGOSGreek word meaning “Logics"

24. ▸LOGOS means to convince an audience by use of
logic or reason.
▸Based on the logic, facts, and evidence, which is
usually considered to be most important to
readers/listeners.
▸LOGOS is normally considered to be most effective
appeal
Persuasive Appeals: LOGOS
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25. LOGOS: Examples
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"Research compiled by analysts from NASA, as well as
organizations from five other nations with space programs, suggests
that a moon colony is viable with international support."
"You don’t need to jump off a bridge to know that it’s a bad idea. Why
then would you need to try drugs to know if they’re damaging? That’s
plain nonsense."

26. 3.
Forms Of
Persuasive Writing
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27. Forms Of Persuasive Writing:
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1. ADDVERTISMENT.
2. SPEECHES
3. REVIEWS.
4. BLOGS.
5. SOCIAL MEDIA
6. PROPAGANDA.

28. 1. ADDVERTISMENT.
Advertising is a form
that try to convince the
peoples to do
something. or buy
something.
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29. 29

30. 2. SPEECHES
A speech is a specific form
in which the speaker has a goal
of convincing the audience to
accept his other point of view.
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31. 31
Quaid-e-Azam Muhammad Ali Jinnah delivering the opening address to
the Constitutional Assembly on 11 August 1947

32. 3. REVIEWS
Reviews evaluate items like
books or movies and state an
opinion as to whether the
product is worth the reader’s
time and money.
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33. 33

34. 4. BLOGS.
A regular record of your thoughts,
opinions, or experiences that you
put on the internet for other people
to read.
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35. 35

36. 5. SOCIAL MEDIA
It’s a communication tool
allowing people to
talk and listen on a
professional
or personal level.
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37. 37

38. 6. PROPAGANDA.
Propaganda is often about
political issues, and usually
includes emotionally charged
appeals
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40. 4.
What makes a text
persuasive?
40

41. “
The four main techniques and word
types that can be used to persuade
another person or group are:

42. What makes a text persuasive?
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1. Formality & flattery
Adopt a formal and flattering tone – but don’t be effusive
2. Hard evidence
Facts, statistics, research & surveys.

43. What makes a text persuasive?
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3. Appeal to the head
Logical.Clear.Interesting
4. The law of contrast
All things are relative!

44. 5.
Structure of a persuasive
text.
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45. “
The structure of a text is important to
make your text memorable and
persuasive.

46. 1.
The first paragraph

47. 1. A hard-hitting opening lines
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The first paragraph should offer an overview
of your stance or opinion that you will be putting
forward for consideration

48. 2.
The Main Body

49. 2. The Main Body
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The main body of your writing will be divided into
clear paragraphs – each will present a new point or
idea that supports your Argument.

50. 3.
Final Paragraph

51. 3. Final Paragraph
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Your final paragraph should summaries your
stance and reinforce the strength of the ideas you
have presented

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THANKS!
Any questions?