The document outlines the planning process for an event, including determining the purpose and objectives, promoting the event through various media, choosing an appropriate venue, developing a strategic plan and budget, planning logistics like site design and staffing, encouraging participation from volunteers and sponsors, scheduling all activities, and conducting shutdown activities after the event like storage, payments, reporting, and sending thank you letters. Understanding attendee and exhibitor motivations is important for developing an event that aligns with community values. The planning process involves multiple agencies and covers topics from marketing and promotion to production schedules, budgets, and post-event activities.