Activities and editorial plans for the 2017

1. GREEN PLANNER: it’s the 5th edition

2. Can publishing be Sustainable?
And all the rest is on line
Yes: we use paper
just once a year

3. greenplanner.it : B2b professionals
UU/month 2016:
25.103
home page autorithy: 46
domain autorithy: 43
page rank 4/10
Twitter: 4.715 followers
Facebook: 1.800 like
Newsletter: 8.725 subscribers

4. IdeeGreen.it : leader in Italy in B2c
Daily Unique visitor : 75.000
Facebook : 46.000 like
Twitter : 850 followers

5. we talk about…
nutraceutics
wellness
circular economy
green jobs
energy management
resilience
bio food
green municipalities
coworking
start up

6. we work with
O Fondazione Cariplo
O Mm, metropolitane milanesi
O Novamont
O Politecnico di Milano
O Politecnico di Torino
O Eon
O Enea
O Hoval
O Germinal,
O Eso
O Vipot
O Fiab
O Cyberfed
O Syngenta
O MyPlant&Garden
O Aiapp
O Smart Garden
O Ecube
O Eurac
O Fiera Bolzano
O Aper
O Centrosolar
O Supsi
O Tis
O Eliante
O Marlene
O Okoinstitute
O Sparkasse
O Bcc
O Fondazione Minoprio
O Legambiente
O Wwf
O Energe
O Istat
O Terna
O Power One Italia
O Sodalitas
O Confartigianato
O Ispra
O Ministero dell’Ambiente e
della tutela dei mari
O Patto dei Sindaci
O Rebuild
O Cloros
O Cna Meccenica
O Cisalpina Tours
O Elmec Solar
O Lav (Lega italiana
antivivisezione)
O Istituto Isis Ponti
O CasaClima
O Leed
O Butangas
O Melinda
O Ricola
O Subito.it
O Gruppo Hera
O Greem
O Gruppo Neorurale
O Greening the Island
O Rete degli Orti Botanici
O Unipol
O Behind energy
O Sharper
O Gruppo Cap
…e con molti Comuni italiani

7. events

8. Green Jobs February 2017
O WHEN: on February 22nd h. 10/13
O WHERE: FieraMilano - Rho Pero
OPENING CONFERENCE OF MYPLANT&GARDEN
O AUDIENCE: Green jobs workers; architects,
agronomists, journalists (WE WILL GIVE
TRAINING CREDITS)
O SPONSOR: Gold (logo on all the material +
presentation slots + video interview)

9. Editorialplan2018 O European year of the cultural heritage
O year dedicated to Rossini: projects of protection
and enhancement measures about the sites linked
to the composer from Pesaro
O Valletta, European capital of culture
O year of tourism between Europe and China,
European travel commission
O abolition of the “so called” protected market about
gas and electricity
MAIN THEMES: resilience, energy efficiency, sustainable mobility, bio building,
wellness, anti pollution measures, sharing, training, green patents, Green
jobs, recycling, healthy food
We will talk about:
trends, forecasts
conservation strategies
technologies of management and efficient use

10. 180 pages - inside flaps for your spare time activities - more room in the
diary - appendix

11. advertising spaces and formats
O format: closed B5 15×21
O weekly diary
O printing: on certified paper Fsc
O bookbinding: paperback, stitching
O cover: 4 colours, hard 600 gr with “speaking” flaps
O retailing: multilevel, events and fairs, on line, bookshops
O cover price: 20 €
O circulation: 10.000 copies

12. target
● 40% companies
(30% energy, 30% environment, 40% services & consultancy)
● 30% Public authorities
(30% mayors, 40% councilors, 30% technicians and consultants)
● 30% universities, students and families, or the
participants to the GpEcoRun
(up to now we registered an attendance of 6.500 in three years
of GpEcoRun)

13. gpecorun.it
Non competitive runs (5/10 km) that we organize in the Green
municipalities to support good practices of Sustainable mobility
with the patronage of:

14. Environmental education
for children
How? With the Theatre company SentiCheStoria
Plays, laboratories, company open days and viral flash mobs

15. editor:
m.cristina ceresa
editorial team: alfredoagosti,
cecilia bergamasco
tommaso galli, laura marinoni
marabelli, silvia massimino,
francescasonzini
marketing: mara portesan
on line with:
Idee Green,
W-Io (leggi vivaio);
Change Up;
Sentichestoria/LaScala della Vita;
Open, more than books
Giacimenti Urbani