1. Horizon 2020 - Smart Cities and Communities
KEEP & EAT
Anna Tardà
“Urbiotica”
annatarda@gmail.com
Organized by
Certified by Supported by
Direcció General d’Universitats

2. EAT: 2
KEEP & Overview
UFAABO. V:oGlulnotbeaerlsfocooodklionsgsaemseaanld food waste
with donated fresh food
1 September, 2014

3. & EAT: 3
KEEP Overview
KEEP & EAT
Title
New concept to use fresh food by
smart packaging, location-based
services and social communities’
leadership in European Cities
Our society could keep more fresh
food with a technical project based
on different scription
the connection of social
partners like producers, distributor
markets and non-profit
organizations and ensures the
period this Des
to do transaction in
proper conditions. With this initiative
the society could access to healthy
food easier, saves energy and helps
the lower urban classes
1 September, 2014
classes.

4. & EAT: Objectives
4
KEEP Main objectives
N ht k f h f d
neral
New approach to keep fresh food
or products into the city by using
big data from internet of thinks
such as smart packaging,
i t lli t l b l i l
Gen
intelligent labels, wireless sensors
and real data processing in a
platform for being used the
citizens before became waste.
ic
- Reduce fresh food waste
between 50% and 70% during the
project implementation.
-Increase the healthy meals in
Specifi
y
the social hubs in the city.
-Involve London, Bologna and
Barcelona as use cases.
- Work to ensure the project
1 September, 2014
p j
viability after three years of
Horizon 2020.

5. & EAT: Workplan
5
KEEP Timing
ata
3 years
33 months
Da
476 person/month
Month 5: Communication plan
presentation
lestones
Month 15: Prototype of
technical solution
Month 21: Previous validation
of implementation in the Mil
cities
Month 27: Validation of
implementation
1 September, 2014

6. 6
KEEP & EAT: Cost and benefits
KEEP & EAT Total Budget 3,6 M€
Social impact: Change throwaway
culture into sustainable and fair
society who keeps all food for
disadvantaged Partners distribution
17,4 18,5
URBI
LMM
SPS
Impacts
classes.
Industrial impact: Find the best
solution for tracking the fresh food
packages maintaining the traceability
and the food safety conditions to 14,1
20,9
ASCAMM
TC
10,3
arrive
10,2 FC 8 6
the end-users in shorter time.
Legal impact: Obtain EC
regulations and laws in favour to
food waste
8,6
SWFM
fits
Gender issue: Promote male
reduce waste. volunteers
nancial
Total Budget: 3.606.500,00 €
Direct costs: 2.734.000,00 €
Subcontracted costs: 189.000,00 €
her benef
volunteers.
Ethics: Protect the diversity of
interests of Consortium teams and
involved citizens.
Economics: Make comercial Fin
Indirect costs: 683.500,00 €
1 September, 2014
Oth
profit of
Keep & Eat.