The document provides guidance on editorial cartooning. It lists criteria for evaluating editorial cartoons such as ensuring the issue, message, and use of symbols/impact are clear. It also notes cartoons should use humor or emotions to engage readers while emphasizing actions or movements rather than just being a poster. The document also gives 10 guidelines for better cartooning, such as letting the cartoon speak for itself through symbols rather than labels, avoiding stereotypes, and not overcomplicating the single point being made.