This document outlines a business plan for a proposed smoothie shop called MACJUICE. It discusses the strategy of an existing competing smoothie shop called JAMBAJUICE. JAMBAJUICE effectively uses marketing strategies like competitive pricing, smoothies-to-go, and loyalty programs. It also targets customers in the local Greensboro area. The business plan will evaluate if MACJUICE is viable compared to JAMBAJUICE, discuss the best business ownership type, and provide an outline for MACJUICE's business plan.