This document provides an event schedule for EiTV 2018 with descriptions of various panels and sessions occurring on August 22-23. Some of the key events include:
- A session on BBC Three's success moderated by broadcaster Alice Levine and featuring Controller Damian Kavanagh.
- A panel on the future of television including how virtual reality and personalized recommendations may change content.
- YouTube's Head of Originals Luke Hyams discussing commissioning strategies and opportunities for UK indies.
- Comedian and writer Michaela Coel delivering the annual James MacTaggart Memorial Lecture.
- Netflix VP Brandon Riegg outlining his vision for unscripted programming and revealing upcoming
Cutting the Cord: Everything You Need to Know About the Shift from TV to Online ViralGains
Attention everyone: it's time to cut the cord. With your TV that is. This slideshare is all about the recent shift in programming and viewership from TV to online. Find out why it's happening and how you can be ahead of the curve when it comes to advertising in online programs. You don't want to miss this one.
When you believe in the power of storytelling and understand that it takes more innovation and creativity to achieve that, you will more than enjoy reading this e-book.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
this is the presentation I held at social media week in berlin in 2012. the thinking is that 2nd screen can replace the traditional advertising model on the 1st screen - so far no tv channel was courageous enough to go for it ;)
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Cutting the Cord: Everything You Need to Know About the Shift from TV to Online ViralGains
Attention everyone: it's time to cut the cord. With your TV that is. This slideshare is all about the recent shift in programming and viewership from TV to online. Find out why it's happening and how you can be ahead of the curve when it comes to advertising in online programs. You don't want to miss this one.
When you believe in the power of storytelling and understand that it takes more innovation and creativity to achieve that, you will more than enjoy reading this e-book.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
this is the presentation I held at social media week in berlin in 2012. the thinking is that 2nd screen can replace the traditional advertising model on the 1st screen - so far no tv channel was courageous enough to go for it ;)
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Cannes Lions 2014 Predictions. What's going to win and why? It’s in no way an exhaustive list, simply an educated guess as to what might win at Cannes this year. We’ve tried to identify the emerging themes we may see coming out of the Festival.
2013 #Canneslions Review by DigitasLBiBridget Jung
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - http://www.twitter.com/bridoo
Ykone Insights #2: Videosyncrasy, June 2014Ykone Agency
Making waves in the Social Video Age.
"The content conundrum ? Reaching the right crowd in an appropriate context with high-quality, on brand content."
Discover more about social media, social video content and the art of storytelling.
Presented to You by Ykone Agency.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
Tom Muldowney - T-Mobile Liverpool Street Station Advert EvaluationTom Muldowney
A marketing evaluation of the now infamous T-Mobile viral advert set in Liverpool Street Station. Here I look at the success and reasoning behind the advert and also the mass effect the advert had on it's customers and potential prospects. This evaluation was part of my MBS Digital Marketing in DCU, Dublin, Ireland.
Me, Myself and Mine is an Atticus award winning presentation and marketing framework. I've toured the globe speaking about computer/human interaction in the digital age.
Or basically how everyone is selfish on the internet.
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Content Innovation 2016 - Video Is Eating The InternetKeir Maher
The ability to create content has never been easier. Whether blogging, vlogging, film making, designing or publishing – technology, hardware, software and apps have made content creation accessible to all.
We will look at the proliferation of digital and social channels and how they have made it easier than ever for brands, media and creators to publish content and build a loyal ‘following’. Many of this new wave – whether emerging media publishers, influencers or content creators - are at the new cutting edge of creativity. But with so much content now out there, how can you find the good stuff? What learnings can we take and how this can help us as professionals to think outside of our traditional thinking to seek new ways to find and engage with audiences.
Ykone Insights #2: Videosyncrasy, June 2014Ykone Agency
Making waves in the Social Video Age.
"The content conundrum ? Reaching the right crowd in an appropriate context with high-quality, on brand content."
Discover more about social media, social video content and the art of storytelling.
Presented to You by Ykone Agency.
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
We’ve taken another light-hearted look at what we think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.
Follow us for more updates or view our uploads for more insights.
The Future of Media: Open, Mobile, Connected (MPJC Hilversum 2009)Gerd Leonhard
This is the PDF with my presentation at the Media Park Jaar Congress in Hilversum (NL) on June 23, 2009. Topics: social medai, twitter, content 2.0, broadband culture, the Future of TV etc more at my blog http://www.mediafuturist.com/2009/06/the-future-of-media-open-mobile-connected-collaborative-presentation-at-mpjc-2009.html
Tom Muldowney - T-Mobile Liverpool Street Station Advert EvaluationTom Muldowney
A marketing evaluation of the now infamous T-Mobile viral advert set in Liverpool Street Station. Here I look at the success and reasoning behind the advert and also the mass effect the advert had on it's customers and potential prospects. This evaluation was part of my MBS Digital Marketing in DCU, Dublin, Ireland.
Me, Myself and Mine is an Atticus award winning presentation and marketing framework. I've toured the globe speaking about computer/human interaction in the digital age.
Or basically how everyone is selfish on the internet.
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Content Innovation 2016 - Video Is Eating The InternetKeir Maher
The ability to create content has never been easier. Whether blogging, vlogging, film making, designing or publishing – technology, hardware, software and apps have made content creation accessible to all.
We will look at the proliferation of digital and social channels and how they have made it easier than ever for brands, media and creators to publish content and build a loyal ‘following’. Many of this new wave – whether emerging media publishers, influencers or content creators - are at the new cutting edge of creativity. But with so much content now out there, how can you find the good stuff? What learnings can we take and how this can help us as professionals to think outside of our traditional thinking to seek new ways to find and engage with audiences.
Issues in the industry is a huge aspect of media that must be known to all who work in it. My powerpoint includes aspects such as rating wars, technologies and regulatory bodies. Audience effect theories are also explained and applied.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
The Ultimate Television Career Guide: A professional guide to help you find t...Rob Kingyens
The Ultimate Television Career Guide
A professional guide to help you find the perfect career for you in the TV industry using your skills and interests.
With the invention of smart television and streaming, television programs and productions have increased. Streaming giants like Netflix and Amazon produce and release content at a meteoric pace and invest significant money in content. Netflix reported spending $17 billion on content in 2021, while Amazon spent $9 billion on content during the year. Newer services like Disney+ are trying to catch up by throwing even more financial backing into content development. It’s been reported that the service will spend nearly $24.5 billion on streaming content in 2021. There are more opportunities in television than ever before. What are those positions and how do you get started?
To help you determine and achieve your television industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Television Career Guide is your source to discover careers and learn entry points into the television industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the television industry
• Future of the television market
• Television Career Library
• Career Planning Strategy to get into the television industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the television industry
• find your passion in television and identify an area of interest to pursue
• learn the television industry through top studios and its key players
• identify your skills and match them to a television area of interest
This guide will help you to start planning your career in television by understanding the opportunities available and the skills you need to succeed.
The Ultimate TV Career Guide: Discover how your skills and interests align wi...Yellowbrick1
With the invention of smart television and streaming, television programs and productions have increased. Streaming giants like Netflix, Amazon, Hulu, and Disney produce and release content at a meteoric pace and invest billions of dollars in content.
There are more opportunities in television than ever before. What are those positions and how do you get started?
To help you determine and achieve your television industry career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Television Career Guide is your source to discover careers and learn entry points into the television industry. In this guide, you can begin to explore the jobs that drive the market, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options within the industry that you might pursue, and implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of the television industry
• Future of the television market
• Television Career Library
• Career Planning Strategy to get into the television industry
You’ll also find simple exercises that help you:
• Form a career planning strategy to get into the television industry
• Find your passion in television and identify an area of interest to pursue
• Learn the television industry through top studios and its key players
• Identify your skills and match them to a television area of interest
Looking to learn more about the television industry as a whole, the opportunities in film and TV, or build the skills you need? Explore our Film and TV Industry Essentials course featuring NYU, IndieWire, and Rolling Stone to learn the ins and outs of the entertainment industry while building your expertise in production, post-production, marketing, and distribution.
A look at what small television station are and must do to be part of the social TV revolution from my experience and perspective at channel 10 Mydetroitcable
Verovert TV het internet, of andersom?, Presentation for the Dutch Crossmedia MBA, about TV and Internet by Jeroen Verkroost of http://www.copypaste.co.uk
Similar to Edinburgh International TV Festival (20)
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
3. 3
Meet the Controller:
Damian Kavanagh, BBC Three
The Sidlaw (Level 3)
10.00am-11.00am
http://www.thetvfestival.com/whats-on/programme/meet-controller-damian-kavanagh-
bbc-3/
Now in its third year online, BBC Three has redefined itself with an
expanding trophy cabinet to prove the switchover didn’t dent the quality.
With a string of successes, what does the next 12 months hold, with the
addition of a ‘third pillar’ of factual entertainment to join the ‘make me
laugh’ & ‘make me think’ mantras? With it all appearing to be going so
right, broadcaster Alice Levine uncovers Damian’s plans to keep the channel
relevant with its fickle 16-34 audience.
He and his team share their vision and wish list, with an insight into what
makes a hit BBC Three idea.
4. 4
Tomorrow’s World of TV
The Fintry (Level 3)
11.30am-12.30pm
Http://www.thetvfestival.com/whats-on/programme/tomorrows-world/
The way we watch TV is changing. In this session leading figures give us
their vision of the future ways we will view content, and unveil some of the
most exciting tech that’s coming in television.
VR promises to take viewers inside content, and is coming to a range of
genres, from sport to factual and maybe even drama. How will that change
content, and what will audiences actually want from TV in the future?
Others say the future of TV is social and very personal – with devices that
use AI to read your mood and offer engaging content based on that. And
then change content offered in real time if you display signs of losing
interest.
The Gadget-Show presenter and tech journalist Georgie Barrat presides
over this Tomorrow’s World-style session.
5. 5
The Insider’s Guide to Building
Your Audience on YouTube
The Sidlaw (Level 3)
11.30am-12.30pm
Http://www.thetvfestival.com/whats-on/programme/insiders-guide-building-ip-
youtube/
Devices and the internet are changing the ways we access, interact with
and consume content. Giving people choice in how they enjoy and engage
with the content they love is more important than ever. Youtube, with it’s 1.9
billion logged-in users, is more than a place for people to watch viral or
promotional videos but a destination to build your show.
Whether you are thinking about creating fresh content, or looking to grow
your existing IP, this session is a chance to hear from our panel of leading
producers about making the most out of your brands and connecting with
audiences on digital platforms.
6. 6
Luke Hyams, Head of Originals
at YouTube EMEA:
Commissioner Interview
The Moorfoot / Kilsyth (Level 0)
14.00-15.00
Http://www.thetvfestival.com/whats-on/programme/luke-hyams-commissioning-qa/
Luke Hyams, Head of Originals at youtube EMEA will be on stage revealing
how youtube Originals works, telling us what he has commissioned so far,
showing us what is coming up and challenging the delegates to respond to
his wants list with their ideas.
With a strategy and shopping list which comprises both scripted and
unscripted ideas, Luke will be quizzed onstage as to what opportunities are
open to the UK indie sector and how they can get their thoughts in front of
him.
We’ll also find out who else makes up the commissioning team in the UK HQ.
7. 7
Culture Secretary Jeremy Wright
Keynote Address
The Moorfoot / Kilsyth (Level 0)
15.30-15.45
Http://www.thetvfestival.com/whats-on/programme/culture-secretary-keynote-
address/
Jeremy Wright QC was appointed Secretary of State for Digital, Culture,
Media and Sport on 9 July 2018.
He was Attorney General from 15 July 2014 to 9 July 2018. He was elected
the Conservative MP for Kenilworth and Southam in 2010.
He served as a member of the Justice Committee and founded the All-Party
Parliamentary Group on Dementia in 2007.
He was made an Opposition Whip in 2007 and became a Government
Whip in 2010. He was appointed Parliamentary Under Secretary of State for
Justice in 2012.
8. 8
James MacTaggart
Memorial Lecture: Michaela Coel
The Lennox (Level -1)
17.45-18.30
Http://www.thetvfestival.com/whats-on/programme/james-mactaggart-memorial-
lecture-michaela-coel/
Michaela started her career in 2006, performing poetry at open mic nights,
and eventually performing on stages including: Wembley Arena, Bush
Theatre, Nuyorican, and Rotterdam De Doelen Concert Hall. Coel also
released an album in 2009 featuring her work as a poet and musician, and
in 2012 wrote Chewing Gum Dreams, a graduation …
10. 10
The SVOD ratings are in…
and it’s changing the
conversation with audiences
The Sidlaw (Level 3)
09.30am-10.30am
Http://www.thetvfestival.com/whats-on/programme/svod-ratings-inand-changing-
conversation-audiences/
How has the TV landscape evolved for the average TV viewer? Are viewing
habits really changing that much? How are SVOD audiences behaving?
Join some of the industry’s leading experts as we take a peek at the real
viewing habits of audiences and how it is leading to a change of thinking in
the way we launch and market our shows. How can programmes stand out
in a connected TV world? Are marketers and producers working closely
enough? How can data give marketers and TV producers a competitive
advantage?
11. 11
Masterclasses lightning talks
voice technology – the new
gatekeepers
The Lomond Foyer (Level 0)
10.40am-11.05am
Http://www.thetvfestival.com/whats-on/programme/voice-technology-new-
gatekeepers/
Voice Technology is about much more than smart speakers. Machine
learning and natural language processing has seen voice-enabled devices
disrupt radio and audio content providers. There now exists a race to
become the first result in a voice search, or else be banished to oblivion.
Amazon, Google, Microsoft and Apple, the gatekeepers behind
consumer orientated smart-assistants, will soon move from the audio world
and into television. Set-top boxes and screens will soon point to content that
best suits the query or the gatekeeper, and not necessarily your production.
How will your content be discovered or promoted in a world where whoever
owns the default result, stands to takes it all?
12. 12
EDTalks: How To Win The Future
The Fintry (Level 3)
11.15-12.15
Http://www.thetvfestival.com/whats-on/programme/edtalks-win-future/
If you believe the naysayers, TV’s dying. We’re told we’re entering a world
where the FAANGS will hoover up all the content, audiences are under-
represented and abandoning TV and AI is going to take all our jobs. But… it
doesn’t have to be this way.
Following in the rich tradition of ED TALKS, this year some of the world’s
preeminent experts in technology and media are taking to the stage to
share their views on how the TV industry can adapt, thrive and ultimately
‘win the future’.
13. 13
Performance Capture on
Augmented, Immersive &
Mixed Reality Platforms
The Lomond Foyer (Level 0)
12.25-12.55
Http://www.thetvfestival.com/whats-on/programme/performance-capture-augmented-
immersive-mixed-reality-platforms/
Steve Jelley is an award-winning producer and creative entrepreneur with
20 years of experience in content production, distribution and technology
innovation.
He is co-founder and joint Managing director of immersive content studio
Hammerhead, and of Dimension, one of the world’s most advanced
volumetric & 3D capture studios. As a producer, his passion is for immersive
storytelling and performance, and he is currently working on a slate of
dramas and immersive experiences for broadcasters, brands and
entertainment studios worldwide.
14. 14
Gamechanger:
Brandon Riegg, Netflix
The Pentland (Level 3)
13.00-14.00
Http://www.thetvfestival.com/whats-on/programme/gamechanger-brandon-riegg-
netflix/
In his first TV Festival appearance, Brandon Riegg, vice president
unscripted programming at Netflix, will outline his vision for unscripted
programming on the platform as the portfolio expands.
Netflix is driving a global unscripted TV renaissance and has ordered
second seasons of five of its new unscripted series, including the hugely
popular Queer Eye and comedy baking show Nailed It! Other recent
commissions include a docu-series with Formula 1, providing exclusive
access to the world’s fastest drivers, team principals and owners.
Riegg will be revealing some upcoming shows and discuss how the platform
is increasingly working with UK and European indies and talent.
15. 15
Can AI Make TV Better?
With Microsoft
The Tinto (Level 0)
14.00-14.45
Http://www.thetvfestival.com/whats-on/programme/can-ai-make-tv-better/
20 years ago, Big Brother was a pioneer of Reality, now it’s a pioneer of AI.
In the last year artificial intelligence has transformed how the brand is
made and consumed: now this technology is poised to transform all TV:
But is this a good thing? Is AI the key to the next creative revolution? Will it
help more good content reach a global market? Or – is it mainly a cost-
cutting tool, which could put personal data at risk?
Join Microsoft’s Tony Emerson for a lively discussion, with illustrations from
Big Brother showing AI’s potential.
16. 16
Using Social Video To Grow
Your TV Audience
The Lomond Foyer (Level 0)
15.50-16.20
Http://www.thetvfestival.com/whats-on/programme/using-social-video-grow-tv-
audience/
With the explosion of digital video and younger audiences migrating to
social platforms, broadcasters are increasingly experimenting with new
ways to distribute and monetise video content.
But with no clear playbook for broadcasters and so many publishers in the
social space, it can be difficult for broadcasters to justify the investment.
Join us in this workshop where we’ll explore what’s working for social video
publishers and the key lessons for broadcasters looking to use social video
to grow their audience.
18. 18
In Conversation:
Steve Coogan & Christine Langan
The Pentland (Level 3)
10.00-11.00
Http://www.thetvfestival.com/whats-on/programme/conversation-steve-coogan-
christine-langan/
As well as creating the enduring comic character Alan Partridge, Steve
Coogan is also an acclaimed writer, producer, actor and co-founder of
Baby Cow Productions.
Steve Coogan and Christine Langan first collaborated on the Academy
Award nominated Philomena when Langan was Head of BBC Films. She
subsequently joined Baby Cow as CEO to build on the indie’s successful
comedy slate and further develop film and drama commissions.
Coogan and Langan will discuss their future plans for the indie and share
exclusive clips of the forthcoming Baby Cow series This Time With Alan
Partridge – marking the return of Partridge 25 years after his debut.
19. 19
For Pod’s Sake!
Podcasting, the new frontier
of entertainment
The Moorfoot / Kilsyth (Level 0)
13.45-14.45
Http://www.thetvfestival.com/whats-on/programme/pods-sake-podcasting-new-
frontier-content-production/
2018 has been the year of the pod. Audio is on the march with new entrants
Audible and Spotify commissioning original content alongside the BBC. But
it’s now possible for individuals and companies big and small to try out their
creative ideas with direct to audience podcasts. The global TV industry has
woken up with big studios licensing podcast hits to take to screen and
producers setting up podcast departments to develop IP on the cheap. In
this session Jason Phipps the BBC’s first Commissioning Editor for
Podcasts, Susie Warhurst the global head of content at rapidly growing
platform Acast and Podcast pioneer and comedian Richard Herring join
chairman Jez Nelson, the CEO of content company and Europe’s biggest
audio indie Somethin’ Else.
Subjects they’ll cover include who’s commissioning what, what’s working,
how do you make money and what can TV learn from Pods.