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Title: Conflicts between Wale’s Economic, Social and
Environmental Aspirations?

Presenter: Frank O’Connor

Conference: Making Business Sense of Sustainable Development

Date: 12th June

Venue: Park (thistle) Hotel, Cardiff

Organisers: IWA, Business Sense (supported by IOD, Cynnal Cymru)
Ecodesign Centre Wales

established in September 2006, core funding from Welsh
Assembly Government

our role
build capacity and capabilities so that effective ecodesign
can happen in Wales

please visit our website for further information
www.edcw.org
ecodesign is concerned with reducing


environmental &
social impacts
of a product or service through better design




                                                80%
                                                of environmental
                                                impacts
                                                of a product or service
                                                can be locked-in at
                                                the design stage
ecodesign requires life cycle thinking


             most designers are concerned with these stages



  take           make                   buy/use               waste




  recycle   re--manufacture                re-use
WHY ARE THERE
CONFLICTS?
reason no.1
sustainable development
needs to be over-arching,
not an add-on.
50
million tonnes
of e-waste is produced
annually. Much of this
waste is dumped in
countries such as China
and Africa




                          source: RSA
reason no.2
we live in a global
economy.
"Sonicare Elite 7000“
 produced at 11 locations and in five time zones, comprised of 38 components,
 parts supplied by Japan, France, China and Malaysia, materials and production
 in Austria, Sweden, assembly in Philippines and United States, when fully
 assembled and packaged in Seattle the components have travelled a full
 27,880 kilometres, two thirds of the Earth's circumference.


source: SPIEGEL Magazine
reason no.3
over-consumption is not
on the agenda.
60,000
tonnes
of Christmas decorations
were imported into the UK
from China in 2006
reason no.4
ecodesign is good design
which is good business
practice.
1.8
tonnes
the amount of raw
material are required
to manufacture the
average desktop PC
and monitor
98% of products are
thrown away within
6 months


                        source: Chris Jordan and CKS recycling
Image www.castlereagh.gov.uk




                               £32
                               Landfill tax in the UK has
                               risen from £7.00 per tonne
                               in 1996 to £32.00 in 2008
“                                      “
    The only businesses around in 20 years time will be
    green and sustainable businesses



    Richard Branson, Virgin, 2008
we see opportunity
thank you

 www.edcw.org
frank@edcw.org

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EDC Making Business Sense of SD

  • 1.
  • 2. Title: Conflicts between Wale’s Economic, Social and Environmental Aspirations? Presenter: Frank O’Connor Conference: Making Business Sense of Sustainable Development Date: 12th June Venue: Park (thistle) Hotel, Cardiff Organisers: IWA, Business Sense (supported by IOD, Cynnal Cymru)
  • 3. Ecodesign Centre Wales established in September 2006, core funding from Welsh Assembly Government our role build capacity and capabilities so that effective ecodesign can happen in Wales please visit our website for further information www.edcw.org
  • 4. ecodesign is concerned with reducing environmental & social impacts of a product or service through better design 80% of environmental impacts of a product or service can be locked-in at the design stage
  • 5. ecodesign requires life cycle thinking most designers are concerned with these stages take make buy/use waste recycle re--manufacture re-use
  • 7. reason no.1 sustainable development needs to be over-arching, not an add-on.
  • 8. 50 million tonnes of e-waste is produced annually. Much of this waste is dumped in countries such as China and Africa source: RSA
  • 9. reason no.2 we live in a global economy.
  • 10. "Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earth's circumference. source: SPIEGEL Magazine
  • 11. reason no.3 over-consumption is not on the agenda.
  • 12. 60,000 tonnes of Christmas decorations were imported into the UK from China in 2006
  • 13. reason no.4 ecodesign is good design which is good business practice.
  • 14. 1.8 tonnes the amount of raw material are required to manufacture the average desktop PC and monitor 98% of products are thrown away within 6 months source: Chris Jordan and CKS recycling
  • 15. Image www.castlereagh.gov.uk £32 Landfill tax in the UK has risen from £7.00 per tonne in 1996 to £32.00 in 2008
  • 16. “ The only businesses around in 20 years time will be green and sustainable businesses Richard Branson, Virgin, 2008