Case Study
By Tara Leggett
Ed Sheeran
Fact profile
 Ed Sheeran is a 25 year old British singer/song
writer, born on 17th February 1991
 Sheeran combines folk, indie pop and acoustic
into his music
 He began recording in 2005, which led to the
release of his EP ‘The Orange Room’ in March
 He was signed by Atlantic Records in January
2011
First official song release
 The song "The A Team" was his first song
released commercially. This entered the UK
charts at number 3, selling 57,607 copies in its
first week. It was the highest selling, and highest
charting debut single of 2011
Iconography
 Ed Sheeran uses continuity throughout his
websites with using the same background colours
and fonts.• He has a signature black paw print
that is featured on some of his products and
website. This is instantly recognisable and an
example of iconography
First official album release
 Sheeran’s first album, ‘+’ was released in
September 2011. It features songs written and
recorded from January 2011.
 Singles from the album such as ‘The A Team’,
‘You Need Me I Don’t Need You’ and ‘Lego house’
reached number 3, 4 and 5 on the UK Singles
Chart.
 Three further singles—“Drunk", “Small Bump",
and “Give Me Love"—were released throughout
the year, all charting within the top 25 of the UK
Second album release
 Ed Sheeran released his second album, ‘X’ in
June 2014 after recording all of it’s songs from
2013/2014
 It has become an international success, peaking
at No. 1 in fifteen countries, while topping both
the UK Singles Chart and the US Billboard 200.
‘X’ also reached the top 5 in seven other
countries and was the best selling album of 2014
in Australia, New Zealand, Ireland, and the United
Kingdom.
Celebrity Links
 Ed Sheeran has worked with many other
successful international artists, including:
- Taylor Swift (whom he has formed a good
friendship with)
- Pharrell Williams (with whom he shared a UK
number 1 single)
- Rudimental (whom accompanied him on one of
the 3 nights that Sheeran performed solo at
Wembley Stadium)

Ed Sheeran Case Study

  • 1.
    Case Study By TaraLeggett Ed Sheeran
  • 2.
    Fact profile  EdSheeran is a 25 year old British singer/song writer, born on 17th February 1991  Sheeran combines folk, indie pop and acoustic into his music  He began recording in 2005, which led to the release of his EP ‘The Orange Room’ in March  He was signed by Atlantic Records in January 2011
  • 3.
    First official songrelease  The song "The A Team" was his first song released commercially. This entered the UK charts at number 3, selling 57,607 copies in its first week. It was the highest selling, and highest charting debut single of 2011
  • 4.
    Iconography  Ed Sheeranuses continuity throughout his websites with using the same background colours and fonts.• He has a signature black paw print that is featured on some of his products and website. This is instantly recognisable and an example of iconography
  • 5.
    First official albumrelease  Sheeran’s first album, ‘+’ was released in September 2011. It features songs written and recorded from January 2011.  Singles from the album such as ‘The A Team’, ‘You Need Me I Don’t Need You’ and ‘Lego house’ reached number 3, 4 and 5 on the UK Singles Chart.  Three further singles—“Drunk", “Small Bump", and “Give Me Love"—were released throughout the year, all charting within the top 25 of the UK
  • 6.
    Second album release Ed Sheeran released his second album, ‘X’ in June 2014 after recording all of it’s songs from 2013/2014  It has become an international success, peaking at No. 1 in fifteen countries, while topping both the UK Singles Chart and the US Billboard 200. ‘X’ also reached the top 5 in seven other countries and was the best selling album of 2014 in Australia, New Zealand, Ireland, and the United Kingdom.
  • 7.
    Celebrity Links  EdSheeran has worked with many other successful international artists, including: - Taylor Swift (whom he has formed a good friendship with) - Pharrell Williams (with whom he shared a UK number 1 single) - Rudimental (whom accompanied him on one of the 3 nights that Sheeran performed solo at Wembley Stadium)