[1]
 Prof.Uwe.R.Bruc
kner
-A famous
exhibit
designer and
scenographer..
[11]
 Prof. Uwe R. Brückner is the
creative director of
“ATELIER BRÜCKNER”
Nationally, as well as
internationally, he is recognized as
a leader in the field of exhibition
design.[12]
 He completed his studies at the Stuttgart
Academy Of Art in costume and stage design
in 1992.
 Prof. Bruckner, studied architecture at the
Technical University Of Munich.
 He is also the professor of exhibition design
and scenography at the Academy of Art and
Design, Basel.[13]
 The Internationale Automobil-Ausstellung
(IAA, International Automobile Exhibition),
also known as the Frankfurt Motor Show or
Frankfurt Auto Show, is one of the world‟s
largest motor shows. It is held biennially in
Frankfurt, Germany and the show occupies 12
buildings and halls.
 Why Do People Come?
[2]
 MUNICH: Visitors at the IAA Frankfurt Auto Show 2013 in
September can take rides in new BMW models on an almost
300-metre-long track over three levels.

The heart of the BMW stand is the track in the shape of an
infinity symbol, on which show visitors can take a ride in
the BMW i3 and other BMW cars premiering at the IAA
even before the market launch.
Visitors can also take a seat in five differently-configured
BMW i3 cars on the “BMW i Walk”.
[2]
[3]
 “The IAA is one of the most important motor shows
worldwide, where we present our latest products on an
emotional level. The dynamic presentation of our
vehicles on the track is unique and clearly underlines
BMW´s brand promise “Sheer driving pleasure””
Steven Althaus,
Head of Brand Management BMW
and Marketing Services
BMW Group.

[4]
Why?
Building of the brand for which they are working.
Do you come with the car ???? Funny!
Toyota Vision
Learn Specs of each new car
Suit the car
 When they‟re on duty models must be
engaging with everyone who walks up to chat;
some must learn the specs of each new car.
And each marque requires a specific style from
the women it chooses. Fiat wanted someone
“very independent” with an “ethnic, exotic-
look”. Lamborghini often wants the look to be
“more stern,”
 The space operates out of imposing scale,
communicating the sheer magnitude and
extent of the company.
 Ordered Parallelism and contoured straight
lines across levels convey Dynamism and
Power .
[6]
[6]
[6]
[7]
 Beginning-
 How does it go?
 important automotive event
 What does Show offer?
[8]
[8]
[9]
[2]
[8]
GLAMOUR has always been there in the
Different expos to attract more customers
[8]
[10]
 Show Details:
Dates: 24th to 27th
January,2013
Timing: 11:00 am to 8:00
pm
Venue: MMRDA
Grounds, Bandra Kurla
Complex, Mumbai
[11]
The MIMS is organised in an
open ground unlike the other
international auto shows that are
held under dynamic buildings
and class architecture.
[2]
[2]
 More than 35 Exhibitors
 Visited by Over a Lakh
ppl.
 Held every alternate
year
 Supporting Partners:
Audi, Toyota,
Mahindra, Bajaj, Nissan,
Premier, Tata, Hero..
 Chief Guests-John
Abraham and WRC
Champion Hannu
Mikola.
[2]
 Third edition of the MIMS.
 “ Unparallel showcase of latest brands and
technologies in the Indian auto market ”
-Zigwheels India quoted about the MIMS 2013
 This might also be the beginning of auto
revolution in India..
[2]
 The Mumbai International
Motor Show (MIMS) 2013
has plenty on offer for the
car and bike enthusiasts
but there are a few which
simply stand out from the
rest.
 The first to arrest attention
and take you back in time
is the „Fiat
retrospective‟ section
which has some of the
most beautiful Fiat cars
from the vintage era. [2]
 If those get you
hooked, then the
next stand
immediately
sends hearts
racing at the
„Motorsports
Pavilion‟
[2]
 And finally, the
most-clicked car at
the event is the
stunning DC
Avanti at the
ZigWheels stall.
 With its attention
grabbing looks, it
is the car which is
most posed in front
of and around.
[2]
 This year‟s motor
show also has a host of
exciting activities such
as the Pulsar Stunt
Mania, contests and
hot deals on
automotive products.
[2]
 the Auto Expo is a biennial
automotive show held
in New Delhi, India. It
is Asia's largest and the
World's second-
largest motor show.
 The expo is organized
at Pragati Maidan and is
organized jointly by
the Automotive
Component Manufacturers
Association (ACMA), Conf
ederation of Indian
Industry (CII) and Society
of Indian Automobile
Manufacturers (SIAM).
[2]
PRAGATI
MAIDAN,
NEW DELHI
[2]
 Auto Expo in New Delhi is India´s largest and
most important event for automobiles and
automotive components.
 Taking place every two years, Auto Expo is an
ideal platform for the international automotive
industry.
 For many exhibitors, including a range of
global market leaders, the exhibition has
become a regular date in the diary.
 For these exhibitors Auto Expo, taking place in
this important region, is a platform not to be
missed. The event is recognised by many
international companies as a gateway to the
large Indian market.
[2]
 9th Edition-most
awaited
 Dates-attraction-money
generation-total
exhibitors-area
 Manufacturers-
Component makers-
new products-global
launches
[2]
[2]
[2]
The next Auto Expo is going to
held in 2014.
Due to lack of Space in Pragati
Maidan,it is going to be shifted
at Greater Noida in 2014.
The amazing thing about this
expo is that all the Exhibition
Space is already sold in
advance.
Many Big and Important
Companies are goig to
introduce their new models
which would be a stepping
stone of future Auto
Revolution... [2]
This is a Replica of Harley
Davidson Motors which is
dispayed by glass,steel and other
items which provide an idea of
how the real structure would
look like.
They provide with different types
Of simulation games and lot of
visual controls that make u feel like
You are driving the car.
Many cars are shown like this,so
People can see wats inside the engine
And get the better knowledge about
It.
Further it is easy to display.
1. https://encrypted-
tbn3.gstatic.com/images?q=tbn:ANd9GcRZ7TTwCVJUvV-a-
YlsgaRXvy7-RY4RJR0IPBeqm898XHhUMOzurg
2. http://en.wikipedia.org/wiki/Frankfurt_Motor_Show
3. https://encrypted-
tbn1.gstatic.com/images?q=tbn:ANd9GcToPxg4JRMG9oATLMx98tvjtT
XeLzJfX1EY1ir-KxI-VONGi51otw
4. K
5. http://www.autoguide.com/auto-shows/2011-frankfurt-auto-show-
1593.html
6. http://www.autoguide.com/auto-shows/2011-frankfurt-auto-show-
1593.html
7. http://www.gobizkorea.com/ref/image/bms/New-York-
International-Auto-Show-Logo2.jpg
8. http://www.autoshowny.com/show/history/
9. https://encrypted-
tbn3.gstatic.com/images?q=tbn:ANd9GcTSzf4v_3pIvzANhw6vXgKAA
bLMUl3s4Uz8iewu-x53euCP3oSKZg
10. https://encrypted-
tbn2.gstatic.com/images?q=tbn:ANd9GcTtK6IBN21KDuF4DUzMTNPFKddX
W4_XDuZ6uwJ9VZkQNF2JxaBiTw
11. www.atelierbruckner.com
12. )www.paulcarneyarts.com/ict_in_art.html
13. https://encrypted-
tbn1.gstatic.com/images?q=tbn:ANd9GcToPxg4JRMG9oATLMx98tvjtTXeLzJf
X1EY1ir-KxI-VONGi51otw
14.https://www.google.com/images?q=tbn:ANd9GcToPxg4JRMG9oATLMx
98tvjtTXeLzJfX1EY1ir-KxI-VONGi51otw

Automobile exhibition design

  • 1.
  • 2.
  • 3.
     Prof. UweR. Brückner is the creative director of “ATELIER BRÜCKNER” Nationally, as well as internationally, he is recognized as a leader in the field of exhibition design.[12]
  • 4.
     He completedhis studies at the Stuttgart Academy Of Art in costume and stage design in 1992.  Prof. Bruckner, studied architecture at the Technical University Of Munich.  He is also the professor of exhibition design and scenography at the Academy of Art and Design, Basel.[13]
  • 6.
     The InternationaleAutomobil-Ausstellung (IAA, International Automobile Exhibition), also known as the Frankfurt Motor Show or Frankfurt Auto Show, is one of the world‟s largest motor shows. It is held biennially in Frankfurt, Germany and the show occupies 12 buildings and halls.  Why Do People Come? [2]
  • 7.
     MUNICH: Visitorsat the IAA Frankfurt Auto Show 2013 in September can take rides in new BMW models on an almost 300-metre-long track over three levels.  The heart of the BMW stand is the track in the shape of an infinity symbol, on which show visitors can take a ride in the BMW i3 and other BMW cars premiering at the IAA even before the market launch. Visitors can also take a seat in five differently-configured BMW i3 cars on the “BMW i Walk”. [2]
  • 8.
  • 9.
     “The IAAis one of the most important motor shows worldwide, where we present our latest products on an emotional level. The dynamic presentation of our vehicles on the track is unique and clearly underlines BMW´s brand promise “Sheer driving pleasure”” Steven Althaus, Head of Brand Management BMW and Marketing Services BMW Group.  [4]
  • 10.
    Why? Building of thebrand for which they are working. Do you come with the car ???? Funny! Toyota Vision Learn Specs of each new car Suit the car
  • 11.
     When they‟reon duty models must be engaging with everyone who walks up to chat; some must learn the specs of each new car. And each marque requires a specific style from the women it chooses. Fiat wanted someone “very independent” with an “ethnic, exotic- look”. Lamborghini often wants the look to be “more stern,”
  • 12.
     The spaceoperates out of imposing scale, communicating the sheer magnitude and extent of the company.  Ordered Parallelism and contoured straight lines across levels convey Dynamism and Power .
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
     Beginning-  Howdoes it go?  important automotive event  What does Show offer? [8]
  • 19.
  • 20.
  • 21.
    GLAMOUR has alwaysbeen there in the Different expos to attract more customers [8]
  • 22.
  • 25.
     Show Details: Dates:24th to 27th January,2013 Timing: 11:00 am to 8:00 pm Venue: MMRDA Grounds, Bandra Kurla Complex, Mumbai [11]
  • 26.
    The MIMS isorganised in an open ground unlike the other international auto shows that are held under dynamic buildings and class architecture. [2] [2]
  • 27.
     More than35 Exhibitors  Visited by Over a Lakh ppl.  Held every alternate year  Supporting Partners: Audi, Toyota, Mahindra, Bajaj, Nissan, Premier, Tata, Hero..  Chief Guests-John Abraham and WRC Champion Hannu Mikola. [2]
  • 28.
     Third editionof the MIMS.  “ Unparallel showcase of latest brands and technologies in the Indian auto market ” -Zigwheels India quoted about the MIMS 2013  This might also be the beginning of auto revolution in India.. [2]
  • 29.
     The MumbaiInternational Motor Show (MIMS) 2013 has plenty on offer for the car and bike enthusiasts but there are a few which simply stand out from the rest.  The first to arrest attention and take you back in time is the „Fiat retrospective‟ section which has some of the most beautiful Fiat cars from the vintage era. [2]
  • 30.
     If thoseget you hooked, then the next stand immediately sends hearts racing at the „Motorsports Pavilion‟ [2]
  • 31.
     And finally,the most-clicked car at the event is the stunning DC Avanti at the ZigWheels stall.  With its attention grabbing looks, it is the car which is most posed in front of and around. [2]
  • 32.
     This year‟smotor show also has a host of exciting activities such as the Pulsar Stunt Mania, contests and hot deals on automotive products. [2]
  • 33.
     the AutoExpo is a biennial automotive show held in New Delhi, India. It is Asia's largest and the World's second- largest motor show.  The expo is organized at Pragati Maidan and is organized jointly by the Automotive Component Manufacturers Association (ACMA), Conf ederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM). [2]
  • 34.
  • 35.
     Auto Expoin New Delhi is India´s largest and most important event for automobiles and automotive components.  Taking place every two years, Auto Expo is an ideal platform for the international automotive industry.  For many exhibitors, including a range of global market leaders, the exhibition has become a regular date in the diary.  For these exhibitors Auto Expo, taking place in this important region, is a platform not to be missed. The event is recognised by many international companies as a gateway to the large Indian market. [2]
  • 36.
     9th Edition-most awaited Dates-attraction-money generation-total exhibitors-area  Manufacturers- Component makers- new products-global launches [2]
  • 37.
  • 38.
  • 39.
    The next AutoExpo is going to held in 2014. Due to lack of Space in Pragati Maidan,it is going to be shifted at Greater Noida in 2014. The amazing thing about this expo is that all the Exhibition Space is already sold in advance. Many Big and Important Companies are goig to introduce their new models which would be a stepping stone of future Auto Revolution... [2]
  • 40.
    This is aReplica of Harley Davidson Motors which is dispayed by glass,steel and other items which provide an idea of how the real structure would look like.
  • 41.
    They provide withdifferent types Of simulation games and lot of visual controls that make u feel like You are driving the car.
  • 42.
    Many cars areshown like this,so People can see wats inside the engine And get the better knowledge about It. Further it is easy to display.
  • 43.
    1. https://encrypted- tbn3.gstatic.com/images?q=tbn:ANd9GcRZ7TTwCVJUvV-a- YlsgaRXvy7-RY4RJR0IPBeqm898XHhUMOzurg 2. http://en.wikipedia.org/wiki/Frankfurt_Motor_Show 3.https://encrypted- tbn1.gstatic.com/images?q=tbn:ANd9GcToPxg4JRMG9oATLMx98tvjtT XeLzJfX1EY1ir-KxI-VONGi51otw 4. K 5. http://www.autoguide.com/auto-shows/2011-frankfurt-auto-show- 1593.html 6. http://www.autoguide.com/auto-shows/2011-frankfurt-auto-show- 1593.html 7. http://www.gobizkorea.com/ref/image/bms/New-York- International-Auto-Show-Logo2.jpg 8. http://www.autoshowny.com/show/history/ 9. https://encrypted- tbn3.gstatic.com/images?q=tbn:ANd9GcTSzf4v_3pIvzANhw6vXgKAA bLMUl3s4Uz8iewu-x53euCP3oSKZg
  • 44.
    10. https://encrypted- tbn2.gstatic.com/images?q=tbn:ANd9GcTtK6IBN21KDuF4DUzMTNPFKddX W4_XDuZ6uwJ9VZkQNF2JxaBiTw 11. www.atelierbruckner.com 12.)www.paulcarneyarts.com/ict_in_art.html 13. https://encrypted- tbn1.gstatic.com/images?q=tbn:ANd9GcToPxg4JRMG9oATLMx98tvjtTXeLzJf X1EY1ir-KxI-VONGi51otw 14.https://www.google.com/images?q=tbn:ANd9GcToPxg4JRMG9oATLMx 98tvjtTXeLzJfX1EY1ir-KxI-VONGi51otw