The document discusses the ECQA Social Media Networker project. It describes the ECQA as a non-profit association that provides unified certification for various professions. The project aimed to develop an accredited online program and training materials for the job role of a social media networker over 24 months. It involved defining the skills and knowledge required for the role, developing training content, and piloting the program across partner states. The project has now concluded and aims to ensure its outputs are sustained through the ECQA certification system.

1. ECQA SOCIAL MEDIA NETWORKER

2. 1. ECQA
† The European Certification and Qualification
Association (ECQA) is a non-for-profit association,
joining institutions and several thousands of
professionals from all over Europe and abroad.
╬ The ECQA provides a world-wide unified certification
schema for numerous professions.
╬ The ECQA joins experts from the market and supports the
definition and development of the knowledge (skill cards)
required for job roles.
╬ The ECQA defines and verifies quality criteria for Training
organizations and Trainers to assure the same level of
trainings all over the world.
╬ The ECQA centrally promotes all certified job roles
(around 40)
ECQA SOCIAL MEDIA NETWORKER
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3. 2. ECQA Social Media Networker
† Project Start: 1st October 2011.
† Project duration: 24 months.
† Partners:
† http://www.socialmedianetworker.eu/
† Leonardo Da Vinci LLP project.
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4. 2. ECQA Social Media Networker
† The project includes:
╬ Development of an online accredited programme of
study for the job role of a social media networker.
╬ Piloting of the programme in all participating member
states of the project and refinement of the programme
based on systematic feedback.
╬ Dissemination of the project results via a range of
channels .
╬ Ensuring the sustainability of the project and its
outputs through the ECQA.
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5. 2. ECQA Social Media Networker
† Deliverables:
1.
2.
3.
4.
5.
6.
7.
8.
Project Management Plan
Quality Management Plan
Configuration Management Plan
Skill Card
Training Material
eLearning portal
Exam Questions
Dissemination Plan and Materials
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6. 2. ECQA Social Media Networker
† Skillcard. Units + Elements (Basic + Advanced):
╬ U1: Introduction
• Introduction to Social Media
• Social Media Technologies
╬ U2: Social Media Services
• Social and Business Networks
• Blogging and Microblogging
• Content Sharing, Recommendation and Collaboration +
Education
╬ U3: Implementation of Social Media Services
• Planning, Implementing and Monitoring Communication
• Enterprise 2.0
• Marketing and CRM
╬ U4: Social Media Challenges
• Culture of Sharing and Online Reputation Handling
• Legal and Financial aspects of social media
• Information overload
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7. 5. Conclusions
† Project has ended and is facing final justification
† Internal & External issues.
† All projects present their “ins” and “outs”.
╬ Unequal distribution of efforts.
╬ Unequal commitment.
╬ Unequal quality in the outputs.
╬ (Surprises?)
╬ The 3 distances:
• Temporal
• Physical
• Cultural
† Main objectives of the project have been cleared.
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8. ECQA SOCIAL MEDIA NETWORKER