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RE-ENVISIONING ENROLLMENT MANAGEMENT
AT THE UNIVERSITY OF TEXAS AT AUSTIN
Let Me Transfer You
MISSION
A Student-Centered Approach to
Enrollment Management:
Informed by a need to provide equity
in access and serve the new
traditional student.
HISTORY OF ACCESS TO HIGHER EDUCATION
Figure 2. History of Access to Higher Education. ("History of the FAFSA and need analysis," n.d.; "History of student financial aid," n.d.; Murch, 2010; Suri, 2013)
OPPORTUNITIES FOR CHANGE
Education as a Public Good
Calls for Access and Inclusion
Changing Demographics
Figure 1. Changing Student Demographics in Higher Education. (Smith, 2009)
Fall Enrollment in Higher
Education Institutions
THE DIGITAL DIVIDE
% of American Adults
Who Use the Internet
THE DIGITAL DIVIDE
Figure 3. Digital Natives and Internet Access. (Perrin & Duggan, 2015)
Family Peers Institutional
Characteristics
Institutional Fit Institutional
Communications
COLLEGE CHOICE INFLUENCES
Institutional
Communications
• Specific marketing strategy
• College catalogues and view books
• Investment in research and planning
• Communication with parents
• Social media
• Online web content
• Admissions portals
COLLEGE CHOICE INFLUENCES
A NEW
TRAJECTORY
Access to Education as a Human Right
Education serves both a public and
private interest. There exists a symbiotic
relationship between education and
society, where an educated citizenry is
beneficial for society.
Increase access
to serve the new
traditional student
Implement a
student-centered
approach
to enrollment
management
Use a
technologically rich
infrastructure
to enhance student
experience and
appeal to digital
natives
OBJECTIVES
1
2
3
Dismantle Silos
Facilitate the Democratization of
Knowledge
Foster Procedural Agency
VISION TO INTERVENTION
Successful precedents at the University of Minnesota
and The University of Texas at San Antonio
+
High tech & high touch accessible
website & kiosks around campus
Re-imagined centralized administrative
office (PCL, MAI, SSB, SAC)
CHALLENGE OPPORTUNITIES
Training
Politics
Stakeholders
Funding
Placement
Space
Accessibility
THE INTERVENTION
PLACEMENT AND FUNDING
ANTICIPATED OUTCOMES
AGENCY
ACCESS
DIVERSITY
TRANSPARENCY
EFFICIENCY
• Transparency in the articulation of financial costs and
financial aid options
• Accessibility for low socioeconomic students
• Accessibility for new traditional students
• Provide a more cohesive/streamlined enrollment
management experience
ANTICIPATED OUTCOMES

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Economics: One Stop Shop

Editor's Notes

  1. Citation + Center Dates
  2. Add CitationSmith, D. G. (2009). Diversity's promise for higer education. Baltimore: Johns Hopkins University Press.
  3. Keep main Titles : Focus on Institution Communications + maybe effect
  4. High tech & high touch accessible website & kiosks around campus + Re-imaged centralized administrative office
  5. “things we considered before we came up with a form” + possibly use logo Training Politics Stakeholders Cost Placement Space Accessibility
  6. Short video with dots popping up in Texas Location + animate
  7. Edit formatEfficiency, Agency Diversity, Transparency, Access
  8. Check with shelby to see if she shortened it Just Talk: : Blacks, Latin@s, Adult learners, & physically impaired Efficiency, Agency Diversity, Transparency, Access Transparency in the articulation of financial costs and financial aid options Accessibility for low socioeconomic students Accessibility for new traditional students Provide a more cohesive/streamlined enrollment management experience