Mario Carr successfully completed the online course "Understanding Google" from Northwestern University on November 11, 2013. The course taught students how Google became one of the biggest Internet success stories and how to understand the tactics used by media companies, journalists, marketers, politicians, and technologists to reach people and influence their behavior, through the rigorous study of Google. The certificate was issued by Professor Owen R. Youngman of Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications.