This document discusses various data analysis tools and concepts used to analyze sales and pricing data of Cadbury dairy milk chocolate and share prices of several companies. It summarizes the use of Weka, SPSS, COMFAR III, law of demand, break-even point analysis of several companies, and data visualization tools like Tableau, SAS and R to analyze sales trends, forecast demand, compare share prices and visualize results.
Steve Doig presents "Teaching the Effective Use of Data in Business Coverage" during Reynolds Business Journalism Week 2013.
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Steve Doig presents "Teaching the Effective Use of Data in Business Coverage" during Reynolds Business Journalism Week 2013.
Reynolds Business Journalism Week is an all-expenses-paid seminar for journalists looking to enhance their business coverage, and professors looking to enhance or create business journalism courses.
For more information about business journalism training, please visit businessjournalism.org.
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2. WEKA
Weka is a data mining and machine learning tool.
It is a predictive modeling software.
My weka forecast has been done on sales of Cadbury dairy milk chocolate
in one year.
3. SPSS
Spss software is used for data analysis and business research for
processing and analyzing.
The sales of the Cadbury chocolate is taken to identify the future
demand.
BLUE curve represents the present sales and RED curve is the
forecasted future sales.
7. LAW OF DEMAND
Law of demand indicates higher the price lesser demand.
The law of demand is always NEGATIVE SLOPE and it is
called Trend line.
The graph shows graph for law of demand for Cadbury,
using the price and sales.
8. BREAK EVEN POINT
DABUR BRITANIA NESTLE HATSUN HERITAGE
Break even point is when there is no profit and no loss situation.
Effects of changes in cost and volume in profit.
Turnover of companies for the year 2014
10. SAS
Used for multivariate analysis and predictive analytics.
The share prices of ITC for past five years have been taken.
11. R
R is an open source project to do data analysis.
It has excellent tools for creating graphics like
scatterplots and bar charts.
The share prices of ITC for past years have been
plotted.
