A Critique of the Proposed National Education Policy Reform
Ecomode module 2-unit1
1. Module 2: Eco-innovation in
the Tourism sector
2.1. Targets of eco-innovative Business
Implementations
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2. Learning outcomes
The learner will be able to identify the different targets
in order to process Eco-innovative ideas for the SME
3. • This unit defines targets of eco-innovation at three levels: European,
regional (partner countries) and national level.
4. The Club of Rome (the first Earth environmental report)
(https://www.clubofrome.org/activities/reports/)
The Limits to Growth (Meadows Report)
http://www.donellameadows.org/wp-content/userfiles/Limits-to-
Growth-digital-scan-version.pdf
In the summer of 1970, an international team of researchers at the
Massachusetts Institute of Technology (MIT) began a study of the
implications of continued worldwide growth.
5. Silent Spring (Rachel Carson) (HU)
A Fable for Tomorrow
THERE WAS ONCE a town in the heart of America where all life seemed
to live in harmony with its surroundings. The town lay in the midst of a
checkerboard of prosperous farms, with fields of grain and hillsides of
orchards where, in spring, white clouds of bloom drifted above the
green fields. In autumn, oak and maple and birch set up a blaze of color
that flamed and flickered across a backdrop of pines. Then foxes
barked in the hills and deer silently crossed the fields, half hidden in
the mists of the fall mornings.
6. A Fable for Tomorrow..
Then a strange blight crept over the area and everything began to
change. Some evil spell had settled on the community: mysterious
maladies swept the flocks of chickens; the cattle and sheep sickened
and died. Everywhere was a shadow of death.
..There was a strange stillness. The birds, for example—where had they
gone? Many people spoke of them, puzzled and disturbed. The feeding
stations in the backyards were deserted. The few birds seen anywhere
were moribund; they trembled violently and could not fly. ..
7. About the Global Climate Change:
Our Iceberg is Melting – John Kotter:
Here you can see a video on how people can react to changes:
• https://vimeo.com/ondemand/ouricebergismelting
8. All about Climate Change according to David
Attenborough
• David Attenborough: Climate Change - the facts:
https://www.bbc.co.uk/programmes/p076w7g5
Nowadays we have to face special problems of Climate Changes.
Climate Change means: increase number of animals
10. What is the Ecological Footprint?
The Ecological Footprint is a resource accounting tool used by
governments, businesses, educational institutions and NGOs to answer
to a specific resource question: How much of the biological capacity of
the planet is required by a given human activity or population?
11.
12. Measure the Ecological Footprint
http://www.footprintcalculator.org – calculate your businesses
Footprint! (HU)
13. Footprint at national level
• Ecological Footprint Explorer – check your countries’ Footprint!
• http://data.footprintnetwork.org/#/
(only in English)
How many Earth do you need for living?
14. Targets of eco-innovation at European level:
• Eco-innovation: the key to Europe’s future competitiveness:
https://ec.europa.eu/environment/pubs/pdf/factsheets/ecoinnovati
on/en.pdf
• Eco-innovation is also an opportunity for businesses. Eco-innovation
leads to reduced costs, helps capture new growth opportunities and
strengthens the company image in front of its customers.
15. Eco-Innovation Scoreboard
Eco-IS (Eco-Innovation Scoreboard) and the Eco-Innovation Index
illustrate eco-innovation performance across the EU Member States.
https://ec.europa.eu/environment/ecoap/indicators/index_en
16.
17. Regional (partner countries) level
• EU Eco-Innovation Index 2018:
• https://ec.europa.eu/environment/ecoap/sites/ecoap_stayconnecte
d/files/eio_brief_eu_eco-innovation_index_2018.pdf
• The indicators in the Eco-IS include:
• - Material productivity (GDP/Domestic Material Consumption)
• - Water productivity (GDP/Water Footprint)
• - Energy productivity (GDP/gross inland energy consumption)
• - GHG emissions intensity (CO2e/GDP)
18. Targets of eco-innovation
According to the Oslo Manual the targets of the eco-innovation could
be:
a. products (goods and services),
b. processes,
c. marketing methods,
d. organisations,
e. and institutions.
19. Targets:
a. products (goods and services),
We can improve our products, good or services according to the state of
the art environmental friendly solutions - use more sophisticated
technology, to reduce of energy consumption of the products, eco-
innovations have focused on technological advances in the form of
product or process modification and re-design in, )
b. processes,
(use more sophisticated system, management tools: new services in the
form of energy management in data centre, closed-loop production)
20. Targets:
c. marketing methods,
(use more sophisticated marketing methods - make it visible to your
customers)
d. organisations and e. institutions: establishment of separate
environmental divisions for improving environmental performance and
directing R&D, or the setting up of inter-sectoral or multi-stakeholder
collaborative research networks, new business models and alternative
modes of provision. Use large-scale Internet discussion groups - in
order to harness the innovative ideas and knowledge of thousands of
people.
