SoLoMo refers to the convergence of social, local and mobile technologies that allow businesses to better connect with consumers. It enables increased e-commerce for businesses through more effective marketing strategies made possible by integrating location-based services, social media and mobile access. Sources indicate that SoLoMo gives local businesses new tools to engage customers in ways not previously possible, and that social media helps small businesses gain a quarter of new customers. The trend is expected to continue evolving as consumer wants and needs change over time.

1. Consumers and Businesses
Collaborating for a better Marketing
Militante, Maria Isabella V.
ECOMMER K31

2. WHAT IS SoLoMo?
SoLoMo

3. “The convergence of collaborative, location-based
and on-the-go technologies”
-Margaret Rouse, searchconsumerization.com

4. Two sides of a coin
A. Consumer
Perspective
B. Business Perspective

6. EFFECTS OF SOLOMO TO E-COMMERCE
• Increase the number of businesses
involved in e-commerce
• Better Marketing Strategies for the
businesses
• Wider reach of the consumer
• Increase in the number of potential market

7. "SoLoMo gives local businesses tools and products that allow
them to connect with customers in ways they couldn't do in
the past," says Kapture co-founder and president Michael
Szewczyk. "We're closing the loop between consumers and
merchants.” -www.entrepreneur.com
“ 78% of small businesses now get at least a quarter of their
new customers via social media” - Tim Devaney and Tom
Stein (www.forbes.com)

8. THE TREND IN 2 YEARS…
• I think that this trend will change over time.
The want and the needs of the consumers
change as time goes on. And businesses have
to align their strategies according to what the
customers want. I think it will evolve into
something more advanced and more efficient
than it already is right now.

9. References:
• http://www.socialmediatoday.com/content/solomo-what-and-why
• http://www.hallaminternet.com/2012/optimising-your-site-for-mobiles/
• http://searchconsumerization.techtarget.com/definition/SoLoMo-social-local-and-mobile
• http://www.techopedia.com/definition/28492/solomo
• http://www.forbes.com/sites/capitalonespark/2013/04/16/your-business-needs-to-
get-social-local-and-mobile-fast/
• http://www.entrepreneur.com/article/226408