ECOMMER K32

1. + CONVERGENCEof collaborative, location-based and on-the-go technologies

2. +
A NEW CATEGORY OF MARKETING TOOLS
to acquire more customers

3. +
So
Mo
Lo
strengthens relationship
 dialogue with a business
 share thoughts, opinions and comments
with other users.
happens through geo-targeting
 when businesses target their messages to
people in a specific geographic location
 possible only if customers provide their address
or location through their smartphone or
computer
 connecting via smartphones or tablet
computers aside from desktops

4. +
Walgreens’ Foursquare program
Consumers who check in at a Walgreens
location on the location-based social
networking mobile site, Foursquare,
instantly receive a coupon for a special
offer. Even cooler, the coupon can be
scanned directly from the phone.
SoLoMo Tools
EXAMPLE

5. IMPLICATIONS TO E-COMMERCE

6. +Changing customer
behavior
• rise of mobile in a browse, shop,
buy world
• pitfalls to avoid as you move
your Web presence towards
mobile
• how customers are interacting
with businesses via social media
and local search
• business benefits of social
media across distribution,
customer service, and CRM
• best practices in e-commerce
as it moves from the desktop
mobile must be a central
component of any digital strategy

7. TREND IN THE NEXT 2 YEARS

8. +
• Mobile consumers
more likely to buy
• Apps and Maps
• Social Networks Still
Influential
• Make people part
of campaigns

9. +
References
http://www.socialmediaexaminer.com/is-social-local-mobile-
right-for-your-business/
http://searchmobilecomputing.techtarget.com/definition/SoLoM
o-social-local-and-mobile
http://www.forbes.com/sites/capitalonespark/2013/04/16/your-
business-needs-to-get-social-local-and-mobile-fast/
http://biznology.com/2013/01/its-all-e-commerce-how-social-
local-and-mobile-affects-sales-online-and-offline/
http://www.netsertive.com/blog/solomo-convergence-
increasing-local-sales
http://www.slideshare.net/inlightmedia/solomo-the-
convergence-of-three-huge-digital-trends
http://brogan.com/blog/solomo-say-what